Experience

All3Media International

• United Kingdom
• Media Production
• 1 - 100 Employee

• Senior Digital Analyst

  • May 2022 - Present



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• YouTube Analyst, Global Content Planning & Analysis

  • May 2020 - Apr 2022

  • Responsible for the digital video localisation programming pipeline for Vogue, GQ, Vanity Fair, Glamour, AD, and Wired across the local language regions of Europe, Latin America, and APAC. • Curating archive and new video content to support multi-platform market and regional editorial campaigns and programming initiatives, partnering with in-market teams to understand local cultural dynamics and take an informed approach to localisation. • Optimise the syndication pipeline, ensuring our content maximizes algorithmic distribution and click-through-rates following thumbnail and copywriting best practices. • Identifying local market originals with global appeal to inform cross-local syndication and develop new adaptations to maximize audience growth and engagement. • Support local markets with insights regarding global and local trends, talent, topics, formats, etc. • Create and run monetization effectiveness reports, define optimization and monetization priorities, setting up detailed tracking and testing workflows. • Manage automation of reporting with self-service analytics solutions, content tagging and development of performance dashboards (Tableau, Google Data Studio, BigQuery). • Combine and analyze data sets across multiple sources including YouTube Analytics, Google Ad Manager, and Tubular. • Define metrics and benchmarks to be used across the business; expertise in advanced video metrics like retention curves, average watch time, demographic split, CTR, monetization, programmatic & premium sales revenue, etc. Show less



Freeda Media

• Italy
• Entertainment Providers
• 200 - 300 Employee

• Social Media Analyst

  • Dec 2019 - May 2020

  • Create and execute engaging driven social media reports across all platforms for the fastest growing female media brand for the new generation. • Analyse content to support the Content Team in the creation of socially relevant content. • Share and socialize knowledge of social media platforms and how the various algorithms work for organic growth and engagement. • Set up, track and report on multiple paid social advertising campaigns and budgets, report back to the Head of Content and Marketing. • Use analytic platforms such as Tableau, Crowdtangle, Tubular Labs. • Identify new trends in the media and publishing industries to ensure we are competitive within the market. • Work closely with the Head of Marketing to determine best practice, monitor analytics to gather social data and provide feedback. • Use audience insights to identify opportunities for growth. Show less



Substance Global

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Social Data Analyst - 20th Century Fox

  • Sep 2018 - Dec 2019

  I work closely with 20TH CENTURY FOX and SONY PICTURES across the EMEA & LATAM regions, as part of a digital marketing agency, to optimize their digital strategy and social media campaigns. • Social listening analysis, measuring release conversation, organic vs paid reach, market and genre benchmarks, digital assets & content performance. • Audience insights & targeting segmentation: demographics, interests, custom audiences, lookalikes, retargeting, sentiment & conversation analysis (Netbase, Crowdtangle). • Developing aggregate datasets (incl. Facebook, Instagram, Twitter, YouTube) through automated blending and cleansing (Alteryx, Knime, & Google Data Studio). • Distill complex data into actionable insights and strategic advice, learning from historical data, creating and presenting case studies and regular reports in a way that clients and senior management can understand. • Regional audits (EMEA, LATAM) and tracking competitors and industry trends, conducting market research to provide context. • Expertise in recent social insights trends and practices such as Video metrics insights (incl. retention rates) or Facebook crossposting. • Enthusiasm for complex problem solving, focused on facts, evidence and results. Show less



Enders Analysis

• United Kingdom
• Technology, Information and Media
• 1 - 100 Employee

• Media Research Analyst

  • Feb 2018 - Sep 2018

  Analyst in the leading TMT (TV, Media, & Telecoms) research company in the UK, with a large subscriber base across a variety of industries. I lead the reporting on the eCommerce fashion in the US, covering the full customer journey. Highly skilled in quantitative data analysis, reaching well-researched and evidence-based takeaways and recommendations for our blue-chip subscribers. Data collation in MS Excel to build key data sets and generate insights from a mix of traditional and emerging data sources, incl. social media. Data clustering and visualization to illustrate key findings. Use of analytical tools including comScore, Google Analytics, eMarketer, and Priori. Media responsibilities included being interviewed on the BBC on Amazon’s Q1 2018 results. Show less



Sapient Global Markets

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Associate Content Analyst – FirstNet

  • Jan 2017 - Jun 2017

  UX research and design for multiple browsers on desktop, mobile, and tablet.Assisted in Security and Web Accessibility Testing.Helped to manage the UX review and defect reviewsDeveloped skills: Sketch, Invision, WAVE, ChromeVox

• Associate Project Manager - Fannie Mae CDX Pilot Projects & Direct Energy

  • Mar 2016 - Dec 2016

  Designed Thinking Based Project for the Customer Design Experience Team at large government sponsored entity. Managed progress and deliverables of the project, staged and managed workshops. Assisted in project scoping work, managed team member activities and communications.Calculated Critical Path on Microsoft Project.Familiarity with VBA.

• Associate Technology L1

  • Aug 2014 - Feb 2016

  Java Developer - Common Securitization Solutions (Fannie Mae & Freddie Mac Company)Worked on Data Mart Module (data warehouse). Updated Java classes and Maven pom file in the process of canonical data model upgrade of XML files.Updated SQL queries in the process of Logical Data Model upgrade, Wrote JUnits to maximize code coverage.Updated the EMS topics/queues, event handlers, Data Access Objects, Value Objects and Data Transfer Objects.Wrote and ran Gherkin scripted Cucumber scenarios Show less



Stanford University

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant to Dr. Megan Allyse (Stanford Center for Biomedical Ethics)

  • Jul 2011 - Aug 2011

  Assisted in the study of complications of using optogenetics in the context of behavioral intervention. Authored a review of literature on the history of direct brain interventions. Including topics such as the historical use of lobotomies and electroshock treatments. Assisted in the study of complications of using optogenetics in the context of behavioral intervention. Authored a review of literature on the history of direct brain interventions. Including topics such as the historical use of lobotomies and electroshock treatments.



Columbia University

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant to Dr. Ruth Fischbach (Columbia University Center for Bioethics)

  • 2010 - 2010

  Assessed the role of television and film in creating popular perceptions of Autism Spectrum Disorders. Used blogs to augment this analysis. Created spreadsheets to assist in data analysis and presentation. Assessed the role of television and film in creating popular perceptions of Autism Spectrum Disorders. Used blogs to augment this analysis. Created spreadsheets to assist in data analysis and presentation.



Stanford University

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant to Dr. LaVera Crawley (Stanford Center for Biomedical Ethics)

  • 2009 - 2009

  Researched use of new media to either support or oppose the take-up of the HPV vaccine, Gardasil. Utilized social listening across blogs, forums, news comments and social media. Conducted sentiment analysis based on the tracking of topics and keywords. Success with data collection and analysis lead to a follow-up in my senior science project which was done in conjunction with SCBE. Researched use of new media to either support or oppose the take-up of the HPV vaccine, Gardasil. Utilized social listening across blogs, forums, news comments and social media. Conducted sentiment analysis based on the tracking of topics and keywords. Success with data collection and analysis lead to a follow-up in my senior science project which was done in conjunction with SCBE.



Department of Pediatrics

• Morristown, NJ

• Technical Assistant to Dr. Maryann Lofrumento

  • 2009 - 2009

  Assisted in the editing of information video for the department. Assisted in the editing of information video for the department.