Sarah Poonawalla

Strategic Relations & Events Mananager at Hercules Dynamics
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Skills

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Bio

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Credentials

  • Beauty & Fashion Makeup
    MAKE UP FOR EVER
    Jun, 2017
    - Oct, 2024

Experience

  • Hercules Dynamics
    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Strategic Relations & Events Mananager
      • Jan 2023 - Present

      ► Conceptualized, planned, and executed trade show events, including AAD 2022 (African Aerospace & Defense). Skillfully manage all aspects of on-site event execution, including logistics coordination, vendor communication, problem-solving, and ensuring superior attendee experience.► Collaborated with cross-functional teams including product engineers and management team to align event objectives and strategies. ► Managed event budgets consistently achieving cost savings while maintaining high-quality standards.► Negotiated contracts with vendors, venues, and suppliers.► Implemented innovative event ideas and interactive elements, with a focus on impact and experience.► Successfully initiated and managed international office opening in Finland, encompassing strategic planning, cultural adaptation, and seamless operational execution. Show less

    • Creative Marketing Manager
      • Jan 2021 - Feb 2023

      ► Visual Branding: Elevated brand identity through impactful visuals and messaging: Press Kits, Pitch Presentations/Decks, Brochures, Information Packages (Figma, Adobe Creative Suite)► Expertly oversaw end-to-end project management, from conceptualization to execution, leveraging strong organizational skills to meet tight deadlines, allocate resources effectively, and deliver impactful marketing campaigns in a dynamic startup environment.► Efficiently managed administrative tasks alongside creative responsibilities, ensuring seamless coordination between cross-functional teams, maintaining project schedules, and optimizing resource allocation for successful marketing initiatives. (Microsoft Office, Slack, Notion) ► Strategically integrated event marketing into comprehensive campaigns, orchestrating captivating experiences that drove brand engagement, expanded audience reach, and fostered meaningful connections within the aerospace and defense community at AAD 2022 (African Aerospace & Defense). Show less

  • SEPHORA
    • France
    • Retail
    • 700 & Above Employee
    • Client Experience Lead (Manager)
      • Sep 2019 - Feb 2021

      ► Managing all aspects of the sales experience, services, classes & in-store events► Liaising with vendors to create sales plan & strategy for the upcoming year► Responsible for developing and leading the Cash, Fragrance, Hair and Skin team to achieveand exceed company and individual objectives► Monitoring store metrics and strategizing on increasing sales and services in store

    • Color Consultant
      • Sep 2017 - Feb 2021

      ► Converted a high ratio of prospects into hard sales, and upsold where possible, to help the store achieve its sales targets; all while keeping the client’s needs in mind.► Performed customized makeup applications for all clients while providing solutions for client’sconcerns.► Assisted management in maintaining a positive work atmosphere via continually supportingmy colleagues and sharing various strategies with them to generate sales.

  • 11Tenths Racecraft
    • Canada
    • Automotive
    • Branding and Marketing Coordinator
      • Jun 2020 - Dec 2020

      ► Managed design assets and guidelines, maintaining brand integrity and creating visually appealing materials that resonated with target audiences. ► Developed compelling and shareable content, including blog posts, videos, and pictures, aligning messaging with brand values and driving online engagement. ► Created and curated compelling content, utilized data insights for optimal posting times, and fostered an authentic online community that strengthened brand loyalty and generated meaningful interactions. Show less

  • About That Night
    • Co-owner, Head of Marketing & Design
      • Oct 2016 - Aug 2018

      ► Responsible for content creation on social media platforms & website ► Manage product assortment and placement online for email marketing & e-commerce website ► Build and maintain vendor relationships through networking and referrals ► Hired, supervised and motivated a team to increase their efficiency; ensured staff was well-versed regarding clients' requirements and expectations at vendor events and client meetings ► Managed full creative teams and multiple partners/vendors; responsible for all budgeting and scheduling for marketing initiatives Show less

  • Kaizer Asset Management
    • United Arab Emirates
    • Real Estate
    • 1 - 100 Employee
    • Branding & Marketing Coordinator
      • Oct 2015 - Oct 2016

      ► Creating robust branding strategies for various startup companies, allowing them to captivate their target audience & drive sales. ► Building comprehensive marketing plans, including overall strategy, individual sales streams anddigital marketing; allowing startup companies to increase their sales. ► Online advertising: conceptualize and execute all paid advertising, including Google Ads, Facebook & Instagram Advertising ► Creating robust branding strategies for various startup companies, allowing them to captivate their target audience & drive sales. ► Building comprehensive marketing plans, including overall strategy, individual sales streams anddigital marketing; allowing startup companies to increase their sales. ► Online advertising: conceptualize and execute all paid advertising, including Google Ads, Facebook & Instagram Advertising

    • Cash Wrap Co-ordinator & Operations Consultant
      • Oct 2014 - Nov 2015

      ► Cashwrap Director in Charge: work with cashiers to ensure the ultimate customer experience at cash for all clients ► Assist fellow cast in customer returns, exchanges and client objections ► Training new employees on POS, MPOS & inventory maintenance/management ► Culture Committee Captain: lead, organize and design in-store events for fellow cast ► Participate in Merchandising strategies and updates in-store ► Cashwrap Director in Charge: work with cashiers to ensure the ultimate customer experience at cash for all clients ► Assist fellow cast in customer returns, exchanges and client objections ► Training new employees on POS, MPOS & inventory maintenance/management ► Culture Committee Captain: lead, organize and design in-store events for fellow cast ► Participate in Merchandising strategies and updates in-store

  • The Beauty Team
    • Canada
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Social Media & Marketing Specialist
      • Feb 2014 - Dec 2014

      ► Social Media management & content creation: Twitter, Facebook, Instagram ► Online community management ► Blog maintenance, content creation & research ► Creating press releases, email outreach, press kits & media lists ► Social Media management & content creation: Twitter, Facebook, Instagram ► Online community management ► Blog maintenance, content creation & research ► Creating press releases, email outreach, press kits & media lists

  • ROI Relations
    • Advertising Services
    • Graphic Design & PR Intern
      • Aug 2013 - Dec 2013

      ► Creating & executing various graphic design projects from concept to production including e-blasts, invites, press releases, event signage and much more. ► Continually monitor press across various platforms, actively participate in product launch events, update media lists and general calendars, and perform internet research. ►Successfully complete event & client tracking Re-Cap Presentations. ► Creating & executing various graphic design projects from concept to production including e-blasts, invites, press releases, event signage and much more. ► Continually monitor press across various platforms, actively participate in product launch events, update media lists and general calendars, and perform internet research. ►Successfully complete event & client tracking Re-Cap Presentations.

  • Ryerson University
    • Canada
    • Higher Education
    • 700 & Above Employee
    • Head of Marketing for Mass Exodus 2012
      • Sep 2011 - Apr 2012

      ► Led & directed a team of 4 individuals. ► Initiated an online ticketing site with an interactive seating chart for Mass Exodus. ► Created & executed marketing strategies & campaigns for the event. ► Led & directed a team of 4 individuals. ► Initiated an online ticketing site with an interactive seating chart for Mass Exodus. ► Created & executed marketing strategies & campaigns for the event.

Education

  • Ryerson University
    Bachelor of Design, Fashion Communication
    2009 - 2013

Community

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