Experience

Umberto Giannini Hair Cosmetics

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Global Marketing Director

  • Jan 2022 - Present



The Hygiene Bank

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Volunteer

  • Oct 2022 - Present



Present Life ltd - Exited

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Brand Director

  • Oct 2019 - Dec 2021



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• Global Brand Equity & Communications Director - Rimmel London

  • Oct 2018 - Aug 2019

  Led multi functional team in refreshment of the brand and visual identity to fuel future growth in diversified competitive environment. Responsible for creation of 2019 omni-channel advertising campaigns to support innovation and core pillars. Comprehensive development of holistic comms plan across traditional, digital and instore touchpoints for global deployment. Led multi functional team in refreshment of the brand and visual identity to fuel future growth in diversified competitive environment. Responsible for creation of 2019 omni-channel advertising campaigns to support innovation and core pillars. Comprehensive development of holistic comms plan across traditional, digital and instore touchpoints for global deployment.



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• Head of Marketing - Cosmetics

  • Apr 2017 - Nov 2017

  Led team of 18 to deliver brand media, influencer strategy and activation plans across 6 cosmetic brands in UK with retail value of over £300m. Plans developed with a deep understanding of UK market and consumer dynamics in cosmetics Led team of 18 to deliver brand media, influencer strategy and activation plans across 6 cosmetic brands in UK with retail value of over £300m. Plans developed with a deep understanding of UK market and consumer dynamics in cosmetics



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Marketing Director - Rimmel London

  • Oct 2015 - May 2016

  Responsible for global portfolio strategy, innovation and advertising development for Face, Lip and Nail categories, including Kate Moss lip and nail collaboration to celebrate 15 years.

• UK Marketing Manager

  • Oct 2012 - Sep 2015

  UK Marketing Manager for Rimmel London, looking after the number 1 colour brand in UK in mass cosmetics 2012-13:UK Marketing Manager across all Coty Beauty Colour brands - Rimmel London, Sally Hansen, NYC, Miss Sporty, Sunshimmer, Cutex and Nicole by OPI

• Head of marketing - Fragrance & lifestyle UK

  • Mar 2012 - Oct 2012

• UK Senior Brand Manager

  • Aug 2011 - Apr 2012



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• UK Brand Manager

  • 2009 - 2011

• Global Product Manager - Rimmel London

  • 2008 - 2009



Charles Worthington/ PZ Cussons

• Brand Development Manager

  • 2006 - 2007



Brand Architekts

• Brand Manager

  • 2003 - 2006

• Marketing Assistant

  • 2002 - 2003