Experience

EDB

• United States
• Software Development
• 700 & Above Employee

• Senior Director of Demand Generation

  • May 2023 - Present



Cynet Security

• United States
• Computer and Network Security
• 200 - 300 Employee

• Senior Director of Demand Generation

  • Nov 2022 - May 2023



RedSeal, Inc.

• United States
• Computer and Network Security
• 100 - 200 Employee

• Vice President, Marketing

  • Apr 2022 - Nov 2022

  Overall responsibility for global demand generation, field marketing, events, web, social, branding, marketing operations and product marketing. • Built out field marketing program to accelerate leads through the marketing funnel • Developed ABM campaigns, tightly aligning SDR, marketing and sales teams to optimize resources and performance • Developed new corporate and campaign specific messaging and branding • Managed and executed GTM strategy for new SaaS CNAPP… Show more Overall responsibility for global demand generation, field marketing, events, web, social, branding, marketing operations and product marketing. • Built out field marketing program to accelerate leads through the marketing funnel • Developed ABM campaigns, tightly aligning SDR, marketing and sales teams to optimize resources and performance • Developed new corporate and campaign specific messaging and branding • Managed and executed GTM strategy for new SaaS CNAPP product • Revamped event strategy to focus on measurable results

• Senior Director, Demand Generation

  • May 2021 - Apr 2022

  Responsible for developing and implementing a scalable demand generation engine from the ground up, including shifting company culture, rolling out full funnel integrated campaigns, building out new tech stack and establishing data driven strategies. • Introduced rigor in lead flow, marketing operations, project management, analysis, and data hygiene for increased transparency and efficiency. • Launched 3 complex, multi-channel integrated campaigns into strategic segments of the business,… Show more Responsible for developing and implementing a scalable demand generation engine from the ground up, including shifting company culture, rolling out full funnel integrated campaigns, building out new tech stack and establishing data driven strategies. • Introduced rigor in lead flow, marketing operations, project management, analysis, and data hygiene for increased transparency and efficiency. • Launched 3 complex, multi-channel integrated campaigns into strategic segments of the business, leveraging inbound and outbound tactics • Dramatically increased marketing influence in sales pipeline and revenue



MarkLogic

• United States
• Software Development
• 100 - 200 Employee

• Senior Director, Demand Generation

  • Oct 2018 - May 2021

  Greater New York City Area Senior Director, North American Marketing (11/19 - present) Overall responsibility for all demand generation and field marketing for North American commercial, SLED and Federal business units, implementing both ABM and demand generation strategies. • Led marketing team in developing ABM campaigns aimed at Tier 1 and 2 commercial accounts aligned with the buyer journey. • Set and executed demand generation strategies and analytics to expand sales pipeline - leveraging content, digital… Show more Senior Director, North American Marketing (11/19 - present) Overall responsibility for all demand generation and field marketing for North American commercial, SLED and Federal business units, implementing both ABM and demand generation strategies. • Led marketing team in developing ABM campaigns aimed at Tier 1 and 2 commercial accounts aligned with the buyer journey. • Set and executed demand generation strategies and analytics to expand sales pipeline - leveraging content, digital, and email marketing, live and virtual events. • Established tight, collaborative relationship with business leadership, sales and SDR team to ensure effective lead generation and sales acceleration. • Owned all demand generation and sales enablement for DoD, Intel and SLED business. Senior Director, Global Campaign Management (10/18 - 11/19) Overall responsibility for global vertical marketing strategies across 6 industry. Designed and deployed all new demand generation engine leveraging an integrated, multichannel campaigns strategy. • Established business driven campaign framework that accelerated the customer journey from awareness through close. • Built new global campaign team from the ground up. • Developed and implemented a continuous data-driven campaign performance analysis process. • Instrumental in re-architecting the entire vertical go-to-market strategy. Show less



Systech International

• United States
• Software Development
• 100 - 200 Employee

• VP of Marketing

  • Jul 2017 - May 2018

  Princeton, NJ Total responsibility for all global marketing efforts for full suite of serialization, traceability and anti-counterfeit software solutions within the Pharma and CPG industries. This includes email strategies, digital marketing and ads, social media, web, events, demand/lead generation. • Based on business goals, deployed a complex account based marketing strategy of multiple strategically targeted, multi-channel campaigns running simultaneously. • Grew and lead a collaborative team of… Show more Total responsibility for all global marketing efforts for full suite of serialization, traceability and anti-counterfeit software solutions within the Pharma and CPG industries. This includes email strategies, digital marketing and ads, social media, web, events, demand/lead generation. • Based on business goals, deployed a complex account based marketing strategy of multiple strategically targeted, multi-channel campaigns running simultaneously. • Grew and lead a collaborative team of internal and external resources. • Established continuous data-driven testing methodology and practice. This included A/B testing, Landing page, digital ad, paid social and web performance review • Collaborated with sales and product team to define value proposition and segmentation and channel strategy for new product launches. • Designed and launched comprehensive global lead generation program that leveraged ABM campaigns, complex lead scoring, real-time analytics and tight collaboration with sales. • Dramatically increased demand generation Show less



Ericsson

• Sweden
• Telecommunications
• 700 & Above Employee

• Global Campaigns Director, Media

  • Oct 2016 - Jul 2017

  Overall responsibility for developing, managing and executing creative multi-channel, global TV and Media marketing campaigns that maximize demand and lead generation and moves prospects through the customer journey from awareness through sales. • Developed and deployed fully integrated campaigns that leveraged corporate messaging and brand with regional and business unit goals • Continuously monitored and adjusted campaign performance in line with changing technology… Show more Overall responsibility for developing, managing and executing creative multi-channel, global TV and Media marketing campaigns that maximize demand and lead generation and moves prospects through the customer journey from awareness through sales. • Developed and deployed fully integrated campaigns that leveraged corporate messaging and brand with regional and business unit goals • Continuously monitored and adjusted campaign performance in line with changing technology landscape. • Successfully lead a global, matrixed team of stakeholders and key functions • Orchestrated execution of high-level multi-channel campaigns. This included project management, performance evaluation, budgeting, and reporting • Drove on-brand creative development, message crafting, and content asset plans

• Senior Director, TV and Media Portfolio Marketing

  • Jan 2016 - Oct 2016

  Established a clear, succinct message spanning all business lines within the TV and Media Portfolio. • • Developed new and strategic positioning and messaging strategies for extensive TV and Media portfolio aligned with brand goals • Created and executed multiple unique integrated marketing plan that highlighted specific differentiation and value propositions. • Developed demand and lead generation campaigns specifically focused on key portfolio topics, activated globally

• Director, Product Marketing Cloud DVR

  • Sep 2014 - Jan 2016

  New Jersey In 2014, Ericsson acquired Fabrix Systems. This acquisition puts Ericsson in the forefront of Cloud DVR and VOD expansion. After acquisition, care was needed to perform a graceful shutdown of Fabrix Systems in order to preserve brand value and properly integrate into Ericsson. Repositioning the previous Fabrix technology involved analysis of the newly integrated product, market and competitive landscape.• Designed and executed integrated, multi-channel launch plans for Video Storage and… Show more In 2014, Ericsson acquired Fabrix Systems. This acquisition puts Ericsson in the forefront of Cloud DVR and VOD expansion. After acquisition, care was needed to perform a graceful shutdown of Fabrix Systems in order to preserve brand value and properly integrate into Ericsson. Repositioning the previous Fabrix technology involved analysis of the newly integrated product, market and competitive landscape.• Designed and executed integrated, multi-channel launch plans for Video Storage and Processing Platform, Cloud DVR Solution and VOD Infrastructure Solutions • Partnered with product team to define value propositions, positioning and customers needs and experiences. • Lead market and competitive intelligence, analyst and press relations • Designed extensive integrated marketing strategy including thought leadership, advertising, communications, sales enablement, content marketing, social media, events



Fabrix Systems (acquired by Ericsson)

• Director of Marketing

  • Jun 2013 - Sep 2014

  Princeton, NJ Developed and implemented extensive lead and demand generation campaigns to expand business beyond the white label solution of the majority of cloud DVR solutions into a cloud-based infrastructure for video delivery. This required aggressive branding, careful partner negotiation, and prolific content marketing. • Increased web traffic by 100% − Dramatically increased content quality − Implemented SEO, SEM and programmatic advertising − Implemented dynamic blog for… Show more Developed and implemented extensive lead and demand generation campaigns to expand business beyond the white label solution of the majority of cloud DVR solutions into a cloud-based infrastructure for video delivery. This required aggressive branding, careful partner negotiation, and prolific content marketing. • Increased web traffic by 100% − Dramatically increased content quality − Implemented SEO, SEM and programmatic advertising − Implemented dynamic blog for site • Developed lead generating and nurturing program leveraging CRM, and marketing automation tools − Advertising funneled into targeted landing pages − Established extensive social media presence − Online actively constantly monitored, analyzed and funneled to sales • Developed extensive tradeshow strategy • Managed channel partner marketing program within budget Show less



Molecular Imaging Inc.

• Marketing Director

  • May 2012 - Jun 2013

  Ann Arbor, MI Developed and implemented comprehensive marketing strategies at the corporate and initiative level. Due to the emerging nature of the preclinical in vivo imaging market, significant energy is put toward market understanding, positioning and competitive intelligence.



SRI

• United States
• Research Services
• 700 & Above Employee

• Director, Emerging Product and Ventures Marketing

  • 1995 - May 2012

  Princeton, NJ Developed innovative value creation process leveraging the strengths of the technology developed in-house, with flexible, creative commercialization plans. Process proved successful in multiple scenarios, resulting in smarter decision-making and risk mitigation while fostering out-of-box monetization solutions.



Sarnoff Corporation

• Research Services
• 1 - 100 Employee

• Director, Marketing of Emerging Products

  • Jun 2004 - Jan 2007

  Princeton, NJ Identified and evaluated the market potential for emerging products, applications and businesses based on our IP portfolio, know-how and existing project flow. Analyzed product readiness, market pull and funding opportunities. Developed marketing and commercialization plans for selected projects focused on attaining individually designed goals, be it product launch, IP license or sale or venture

• Marketing Development Manager

  • Apr 2002 - Jun 2004

  As a marketing liaison between business development and technical staff, developed ongoing integrated marketing programs for 4 different technology groups.

• Art Director/Manager, Creative Services

  • Jun 1996 - Apr 2002

  Princeton, NJ Grew the department from small patent illustration department into an in-house multidisciplinary design firm providing all marketing communications products for the company and it’s spin offs. This included identity creation, marketing collateral, websites, multimedia, advertising, direct mail, illustration and tradeshow support.