Sarah Nickolds

Senior Account Manager at dn&co
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Location
London, England, United Kingdom, GB

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Holly Holman

Sarah is a hardworking, passionate and motivated person. Her knowledge of the VM industry coupled with her creative flair, organisational skills and proactiveness makes Sarah an asset to any team.

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Experience

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Nov 2019 - Present

      • Managing culture and place-branding projects for multiple clients across mixed-use schemes, commercial buildings, cultural sector, re-generation projects working collaboratively with various stakeholders and diverse audience groups for politically sensitive briefs.• Deliver a multitude of projects across various capabilities such as: strategy, design, content, editorial, wayfinding, exhibition and digital (websites, apps).• Responsible for scoping project deliverables, producing project plans, writing proposals, keeping the project delivery team and stakeholders informed on progress, milestones and potential risks.• Strong experience in project management and finance; Manage the studio resourcing platform, costing large budgets and facilitating project delivery meetings.• Writing creative briefs, overseeing and commissioning creatives and managing production.• Leading pitches and presenting at client meetings from winning a brief, running kick-off sessions and workshops through to navigating clients on creative concepts through to the final delivery outputs.• A proven track record at growing accounts to develop existing client relationships and generate new business leads.• Clients; Stanhope, Parabola, M3, Landsec, Great Portland Estates, Peabody, Ionian Hotel Enterprises, Arrival, Museum of The Home, Francis Crick Institute, Hawkins Brown, Mitsui Fudosan, GLA, Fathom Architects.

    • United Kingdom
    • Design Services
    • Senior Project Manager
      • Apr 2019 - Nov 2019

      • Account Management - Working with multiple clients and accounts developing client relations and generating return business. Results include consistent monthly briefs from selected clients.• Project Management - Responsible for scoping new project deliverables, producing project plans and resourcing, keeping the project delivery team and stakeholders informed on progress, milestones and potential risks.• Timeline Management - Writing critical paths, communicating timings and managing tight deadlines across multiple projects simultaneously, using negotiation skills with all project stakeholders: suppliers, contractors, creatives and clients.• Finance Management - Full financial accountability including quoting, reconciling large budgets, overseeing the team’s financial forecasting and monitoring gross profit targets, reporting figures and increasing the team’s monthly profits up to 12% in 2019. • Stakeholder Management - Lead and manage teams to facilitate teamwork and overcome challenges, effectively problem-solving during fast-paced and changing project briefs.• Line Management - Train and develop a Project Coordinator including regular reviews and supporting with progression and skills development.• Production - Understanding the creative process and coordinate design briefs, delegating creative work for production / build.• New business – Progressing leads by inputting into account development plans and focusing on a strategic approach to client retention, enhancing the client and financial growth of a small agency. • Analysis - Critically evaluate completed projects for setting objectives and implementing new processes and strategies for future projects.

    • Creative Project Manager
      • Oct 2017 - Apr 2019

      • Lead Project Manager on the Nike Account, producing multiple large-scale retail and experiential campaigns across UK and Europe such as digital activation: Nike Tech Pack Members Lab.• Demonstrated ability to think commercially on a global scale, problem solve and oversee logistical challenges including managing crew and install schedules on site builds.• Management of RAMS, health and safety, insurance documents for production builds to conduct thorough quality checks. • Strong creative understanding and knowledge of production processes and materials. • Schedule and organise agency team building quarterly outings and lead regular team bonding socials.• Rewarded by Senior Management in recognition for generating financial growth on the Nike Account and exceeding annual targets across a demanding scope of projects in 2018.

    • United States
    • Cosmetics
    • 700 & Above Employee
    • VM & Events Assistant Manager
      • Aug 2016 - Oct 2017

      • Translated global brand strategy into UK brand strategy; brainstormed, pitched and formed significant partnerships with retailers to deliver campaigns that support new product launches. • Led cross-platform campaigns to drive ROI for key commercial business objectives; managed stakeholder relationships and communications across multiple departments to maximise brand alignment and identify tactical marketing opportunities. • Manage production build and marketing activity for large-scale, experiential sites at exhibition trade shows. Responsible for overseeing the build, stage and screen content and social and consumer engagement competitions.• Successfully manage and implement new store opening concepts; marketing and launch activity, retail space planning, campaign executions, such as the launch of Bobbi Brown PRO Store Soho. • Effectively managing the marketing budget and providing strategic recommendations on cost savings to commercially maximise marketing opportunities and retail partnerships. Results include +32% YoY for selected bridal beauty products during “Bridal Week” a retail opportunity launched by my team to promote bridal products during peak trade. • Successfully line managing and coaching two direct reports to develop key marketing skills, including overseeing the Marketing Assistant promoted to Marketing Coordinator.

    • United Kingdom
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • International Visual Operations Coordinator (USA & Asia)
      • Apr 2014 - Oct 2015

      • Implementing new processes for emerging markets such as; sourcing two new international suppliers, introducing a new internal communications platform and designing an international supplier briefing template. • Writing and translating briefs for the design and creative departments for international campaigns and franchise partners. This resulted in impactful campaign launches in Hong Kong and USA stores. • Project managed multiple international store openings coordinating the production of large format graphics, creative window schemes, 3D props and marketing activity. • Line management including performance reviews and training to improve key skills and prioritisation. • Leading international supplier visits in USA to drive market strategy, identify cost saving opportunities and analyse competitor activity.• Using Adobe InDesign CC to design and edit copy and assets for international, market-specific brand communications.

    • United Kingdom
    • Retail
    • 500 - 600 Employee
    • VM Coordinator (UK & Europe)
      • Apr 2012 - Apr 2014

      • Develop supplier relationships briefing creative agencies drawing on strong knowledge of print production. • Collaborate with internal departments to coordinate the production and execution of press events and campaign photoshoots.• Management of print and props production from design through to prototype across 100 UK stores.• Manage internal communication tools and documents, delivering training sessions and store visits. • Coordinating visual kit for multiple new store openings delivering brand growth across Europe.

    • United States
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Field VM Assistant
      • Jan 2012 - Apr 2012

    • Fashion Production Assistant
      • Sep 2011 - Jan 2012

      • Coordinating build, set up and de-rigging for large scale catwalk shows, brand launches and set design installations. • Supervising back stage teams and efficiently working alongside a number of PR, technical and venue teams.• Using initiative and working to tight deadlines in a fast paced environment, problem solving and managing multiple tasks.• Clients: Vivienne Westwood, Temperley London, Mathew Williamson, Bjorn Borg, House of Holland, Roksander Illinic. • Coordinating build, set up and de-rigging for large scale catwalk shows, brand launches and set design installations. • Supervising back stage teams and efficiently working alongside a number of PR, technical and venue teams.• Using initiative and working to tight deadlines in a fast paced environment, problem solving and managing multiple tasks.• Clients: Vivienne Westwood, Temperley London, Mathew Williamson, Bjorn Borg, House of Holland, Roksander Illinic.

    • United States
    • Project Assistant
      • Jun 2011 - Jun 2011

      Budget management, interpreting briefs, sourcing props for large scale commercial photo shoots. Creating and installing set and props, hand painting and customising props and assisting on set for editorials/exhibitions. Budget management, interpreting briefs, sourcing props for large scale commercial photo shoots. Creating and installing set and props, hand painting and customising props and assisting on set for editorials/exhibitions.

Education

  • Middlesex University
    BA HONS Dance Performance
    2006 - 2009
  • Halesowen College
    A Levels
    2004 - 2006

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