Partnership Manager

• Jun 2019 - Present

Currently focused on relationship management, KPI reporting and maximising collaborative relationships to enhance shared objectives through powerful brand activations. Recently adding Football Social Responsibility Officer to my role which focuses on driving the sustainability efforts of the Club and the journey to net zero. Currently focused on relationship management, KPI reporting and maximising collaborative relationships to enhance shared objectives through powerful brand activations. Recently adding Football Social Responsibility Officer to my role which focuses on driving the sustainability efforts of the Club and the journey to net zero.

Commercial Services Manager

• Nov 2018 - Jun 2019

Senior Marketing and Communications Manager

• Jun 2013 - Nov 2018

Role is to lead, develop and implement Sport Aberdeen’s marketing strategy to provide insight, increase memberships and drive participation in sport and physical activity. Simultaneous to this, the team are dedicated to increasing brand awareness and supporting our operational and development teams to provide quality and consistent levels of customer service.

Fundraising Administrator

• Feb 2013 - Jun 2013

Part-time Fundraising Administrator for People First (Fraserburgh) - a self advocacy group for adults with learning disabilities. - i now volunteer my time when they request it. Part-time Fundraising Administrator for People First (Fraserburgh) - a self advocacy group for adults with learning disabilities. - i now volunteer my time when they request it.

Business Development Manager - Fixed Term

• Sep 2012 - Jun 2013

Business Development Manager at IESTA - International Energy Skills and Training Alliance. The focus of the role is to develop Aberdeen, and Scotland as the 'hub' of international Energy industry training - building on the specialist knowledge and skills inherent in the area, promoting and enabling training opportunities for Scotland. IESTA delivers a wide spectrum of skills and knowledge in the oil, gas, renewable energy, and petrochemical sectors, providing innovative, effective and robust training solutions to companies worldwide. Its gateway approach means that IESTA has a bank of recognised international providers of training solutions & comprehensive international certification. Achievements include: • Website review and redesign - taking ownership of CMS and updates • Advertising and Editorial Opportunities Provided to raise brand awareness • Communications and Activity plan outlined – Iesta Calendar 2013 • Scottish Enterprise funding approved until Jun 2014 • Validated member database • Budget approved by Scottish Enterprise • Members Meetings - organised and chaired • OE reception in partnership with AGCC • e-newsletter and social media strategy compiled • Outline for commercial income and sustainability options • Membership levels / services reviewed to boost membership and allow greater transparency of membership benefits • Ways to promote collaboration and closer member contact • Refined and updated capability matrix to ensure it was user friendly Show less

Deputy Marketing Manager

• Sep 2008 - Oct 2012

DEPUTY MARKETING MANAGER (April 2010 - October 2012) Achievements included: •Re-evaluating circulation areas of a key title. •Revising monthly market share reports - enabling managers across the company to assimilate the information more easily into their business plans. •Mentored and assisted in the development of a comprehensive competitor analysis document. •Established monthly advertising reports on key accounts held by the company through NMR data analysis. •Created and streamlined monthly web analytic reports. •Investigated, recommended and implemented an internally run reader panel. Purpose of the role: Develop and promote the use and benefits of marketing throughout Aberdeen Journals Ltd. to increase revenue and readership. SENIOR MARKETING EXECUTIVE (Sept 2008 - April 2010) Purpose of the role: Provide internal departments with accurate and relevant market information, statistics and reports. Achievements included: Taking on additional roles within the department to support management, including the delegation of tasks between team members and the monitoring of deadlines. Taking ownership of the research and presentation of the largest annual campaign for the two main newspapers - Christmas - culminating in an away day presentation to senior management including the Assistant Managing Director. Producing business development presentations that demonstrate the strengths of our products in offering unrivalled reach of their circulation areas - resulting in increased advertising revenue tracked by the department. Communicating research results across commercial departments at all levels and ensuring efficient information sharing throughout the business of relevant industry news and developments. Continually monitoring and reporting on the ever changing marketplace & the company's position and share in the market. Show less

Deputy Manager

• Mar 2008 - Sep 2008

Purpose of the role: Manage 'Jam' bar and assist in the day to day running of 'Charlies' nightclub. Achievements included: Successful marketing campaign promoting wine that was in turn rolled out across the groups numerous bars and restaurants across the country. Responsibilities: Hiring, training, organisation and supervision of staff Stock control & cellar management Banking & Finance Security and building maintenance Marketing, Promotion Development Health and Safety Checks - nominated Emergency First Aider Show less

Marketing and PR Assistant

• Aug 2007 - Mar 2008

Purpose of the role: Support the Marketing Manager in the construction and execution of the company's marketing strategy and activities. Achievements included: Responsibilities: Market Research Collating information into relevant databases Identifying relevant client contacts and arranging marketing visits and appointments Maintaining databases of OnlinE projects Assist the creation & maintenance of marketing literature, including Website, Ebook, Datasheets, Animations & PR articles Identify PR / Marketing opportunities Assist in trade shows and exhibitions Handle telephone and email enquiries Show less