Sarah McCartney

Digital Marketing Specialist at Physicians Toxicology Laboratory, LLC
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Contact Information
Location
Kalamazoo, Michigan, United States, US

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Experience

    • United States
    • Biotechnology Research
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Sep 2019 - Present

      Manage digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring. Coordinate resources to craft marketing plans for various projects, such as product launches. Develop new branding strategies and marketing collateral to foster business development and achieve revenue targets. Managed and design of marketing material and promotional literature for the company. Building new materials libraries with fresh imagery, copy, and graphics to enhance marketing campaigns. Show less

    • United States
    • Construction
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Jan 2013 - Jul 2016

      Built, implemented, and updated effective SEO strategies. Identified target audiences and devised campaigns to match the target demographics and optimize results. Developed and implemented campaigns for email, online advertising, search engines, and direct mail. Assisted with the development and implementation of the organization's brand strategy. Capitalized on industry and marketplace trends to strategize solutions and enhance business operations. Built, implemented, and updated effective SEO strategies. Identified target audiences and devised campaigns to match the target demographics and optimize results. Developed and implemented campaigns for email, online advertising, search engines, and direct mail. Assisted with the development and implementation of the organization's brand strategy. Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.

    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2011 - Dec 2012

      Implemented, executed, and strategically expanded business channel partnerships and program initiatives. Directed work of efficient administrative team maintaining accurate sales, inventory, and order documentation. Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives. Implemented, executed, and strategically expanded business channel partnerships and program initiatives. Directed work of efficient administrative team maintaining accurate sales, inventory, and order documentation. Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.

    • Senior Sales Associate
      • Jul 2011 - Nov 2011

      Supervised employees Negotiated agreements to successful closure of sales Created sales strategies Assisted in advertisement campaigns Designed marketing materials Adhered to all company policies, procedures, and business ethics codes and ensured that they were communicated and implemented within the team Educated customers on products Maintained databases of client accounts Organized and maintained filing system, both electronic and hard copy Inventory control Show less

    • Office Manager/Executive Assistant
      • Feb 2011 - Jul 2011

      Organized and managed projects Directed advertisement campaigns Designed marketing materials Managed PR campaigns via phone and email Composed correspondence with clients and vendors Maintained company website as well as social media networks Planned and scheduled meetings and appointments Assisted in the development of semester schedules Organized and maintained filing system, both electronic and hard copy Composed semester reports and documents Supervised over 70 individuals Managed and maintained database of client accounts, employee records and semester reports and documents Show less

    • Home Health Care Provider/Supervisor
      • Apr 2009 - Mar 2011
    • United States
    • Medical Practices
    • Home Health Care Provider/Supervisor
      • Mar 2008 - Apr 2009

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