Experience

Financial Advice New Zealand

• New Zealand
• Financial Services
• 1 - 100 Employee

• Communications & Social Media Manager

  • Oct 2023 - Present

  Supporting New Zealanders’ financial knowledge and wellbeing. This involes supporting New Zealanders to discover the roads and ways in which they can make good decisions future financial sustainability. This is critical for our people, because theincreasing cost of living means there is little chance the government Super will be enough. And…my role is to enhance the community of Financial Advice NZ members. I have the privilege of working in a team who championing financial education, advocacy, and support communities across New Zealand. These incredible business people uphold the values of integrity, professionalism, and ethical advising. The Association is a not-for-profit member organisation that has a growth mindset and people at its core. Show less



Self-employed

• New Zealand

• Communication & Engagement Consultant

  • Aug 2023 - Oct 2023



VSA (Volunteer Service Abroad)

• New Zealand
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Communications Manager

  • Aug 2022 - Aug 2023

  As borders open and the number of volunteers who dedicate their lives to international development grows, the team focuses its attention on lifting our brand, running amazing social media and digital channels, building key relationships and generally being amazing at marketing and communications. I feel privileged to support the work of this charity and to lead my amazing MarComs team.

• MarComs Fundraising Manager

  • Sep 2021 - Aug 2022

• Marketing Communications Manager

  • Apr 2021 - Nov 2021



Zealandia Ecosanctuary

• New Zealand
• Conservation Programs
• 1 - 100 Employee

• Senior Marketing Specialist

  • Feb 2020 - Apr 2021

  Working with teams for a tourist attraction, conservation cause, scientific research and education centre, cafe and store to build and engage audiences. I work on marketing planning, campaign and advertising, social and digital channels, relationship and staff management. Most importantly, it is a great group of dedicated people who have a common goal to preserve and build a better landscape for us all. Working with teams for a tourist attraction, conservation cause, scientific research and education centre, cafe and store to build and engage audiences. I work on marketing planning, campaign and advertising, social and digital channels, relationship and staff management. Most importantly, it is a great group of dedicated people who have a common goal to preserve and build a better landscape for us all.



Self-employed

• Wellington & Wairarapa, New Zealand

• Marketing Consultant

  • Dec 2019 - Feb 2020



Museums Wellington

• Wellington & Wairarapa, New Zealand

• Marketing Manager

  • Sep 2018 - Dec 2019

  Lead a team to provide strategic and tactical marketing for Space Place, Wellington Museum, Cable Car Museum and Nairn Street Cottage. This involved promotion and communication across all marketing channels and external relationships management to maximise coverage in the marketplace. During this 14 months I worked with the team and wider organisation to - develop long term marketing strategy for a potential new attraction, - created robust long term marketing planning and measurements for Space Place & Nairn Street Cottage, - undertook a brand review, - hired new staff bringing on a great team - lead a team to develop the organisation Digital Strategy, - created internal efficiencies, and - refreshed product promotions resulting in increased sales and social media presence. Show less



Contractor

• Advertising Services
• 700 & Above Employee

• Marketing Consultant

  • Jan 2006 - Sep 2018

  I have had over 20 years experience as a marketer working across the financial markets sector, arts, entertainment and education and wholesale. With a strong background in direct marketing and marketing campaign planning I have kept up with the changing digital environment by taking digital courses, regularly listening to ipod and watching youtube marketing channels and putting ideas into practice through businesses I have run and/or contracted to. I enjoy taking a strategic long-term view of marketing and working collaboratively to achieve results. My decisions and planning is based on evidence and data which I find leads to better overall solutions. I have been fortunate to be placed in many autonomy roles which has enabled me to plan, execute and report - honing my marketing skills as the marketing platforms develop. I am proficient at online, social media and print content writing and have worked alongside designers, senior managers, creatives to plan and execute marketing campaigns, develop websites, and build relationships for organisations. I offer a holistic view, looking objectively at markets to provide insights into a customer focused marketing approach, or simply to just get the job done within the timeframe - whatever is needed. Social marketing and technology evolutions means ongoing development and education. While I can't build you an autobot I can find you the right partner to do this, ensure your key messages and brand are communicated successfully through the right channels and manage the project to meet your business objectives and timelines. Show less



Capital E

• Wellington & Wairarapa, New Zealand

• Marketing Manager

  • Nov 2003 - Aug 2017

  I entered the creative and not-for-profit sectors through Capital E. I first worked with Capital E as full-time Marketing Manager in the early 2000s. During this time I strengthened a disjointed brand, introducing a customer focused communications, managing the introduction of a new website, and re-branding the BOUNCE festival to strengthen their position in the entertainment and creative market (still today it runs as Capital E National Arts Festival). In 2005 I left to have a family and have contracted to Capital E when needed. This has included copywriting for their festival, covering the position as Marketing Manager as required (most recently August 2017), a running parts of their campaigns. Show less



Carter Observatory

• Wellington & Wairarapa, New Zealand

• Marketing Consultant

  • 2010 - 2010

  Sitting at the top of the Wellington Botanical Gardens sits a beautiful white dome and turn of the century brick building where no window is big enough to see what actually goes on inside. In 2010, this building had a queue of people lined up across its nearby hill, waiting to visit the new Aotearoa technological space experience at Carter Observatory. My job - to get those thousands of people there on that day. I was referred to Carter Observatory through my work at Capital E. Stage one was the development of a marketing strategy. From this piece of work I was asked to take on the marketing planning and execution to launch the new centre. As the sole marketing resource I worked with many great advertisers and suppliers to deliver an outstanding campaign which saw 150% of our target audience visit on opening day. For me, this was a part of history for the centre and unlikely to be seen again in my lifetime. I worked with multiple talented people on this project and feel privileged to have been part of the team to bring life back to this building in the early 2010s. After launch I covered in the role as Marketing Manager until a full-time person was recruited and was subsequently asked back to cover while this person was away. Today Carter Observatory operates under the Wellington Museum Trust as the Space Place at Carter Observatory. Show less



Medical Assurance Society NZ

• Wellington, New Zealand

• Marketing Manager

  • Sep 1997 - Sep 2001

  After working in the wholesale lighting and retail publishing sector I took my communication skills to the finance industry through Medical Assurance Society. I moved through my marketing career here during the days of the introduction of websites, intense direct marketing and communication through traditional branch networks. The promotion to Marketing Manager in 1999 gave me the opportunity to manage a team and work at strategic level within management and the Board. To round-up my skills I completed courses in project management and people communication which have been invaluable for my long term career. Alongside writing the website proposal for tender, managing the introduction of their first website, brand development and a number of successful promotions, I introduced a new marketing communication model that increased product sales by 200%. Show less