Experience

Thomas Edison State University

• United States
• Higher Education
• 300 - 400 Employee

• Assistant Director Enrollment Management Technical Support

  • Nov 2022 - Present

• Senior Technical Specialist

  • Sep 2017 - Dec 2022

• Admissions Counselor

  • Jan 2013 - Sep 2017



Rowan College at Burlington County

• United States
• Higher Education
• 500 - 600 Employee

• Enrollment Advisor

  • Aug 2011 - Jan 2013

   Develop solutions-based business plans for each targeted recruitment market, including the Corporate, Returning Adult, and High/Middle School populations; including the creation and implementation of specialized marketing and recruitment strategies and relative product packaging. o Specifically, The “Fast Forward” Middle School Initiative, and the growing presence of Burlington County College in area middle and junior high schools  Assist in the planning, the promotion, and the execution of Burlington County College events within the South Jersey region, specifically the “Spring Ahead” Early Registration Program, which brought in $1.6 million of revenue in the Fall 2012 Semester alone  Coordinate all BCC Open Houses and monthly BCC Information Sessions; including advertising and marketing campaigns, vendor management, and presentations at each event.  Manage department's direct marketing efforts to promote upcoming events, including BCC printed literature, media releases, and electronic and social media messages with viral potential; developed content and managed launch of The Office of Recruitment’s Website within the BCC website  Monitor, review and report all marketing and recruitment activity, including in-depth analysis reports and projection studies; specifically identifying and tapping into new channels to optimize ROI and fuel revenue growth.  Serve as Executive Board Member of Burlington County School Counselor’s Association (BCSCA), and as Co-Chair of the BCSCA/BCC Annual College Fair which is attended by 150+ vendors and 1000+ attendees, and raises over $8,000 annually in Burlington County resident scholarships  Serve as the advisor of BCC’s Student Ambassadors in an effort to present a positive impression to prospective students and their families on behalf of the college; developed an updated Program Fact Sheet and Application Guidelines Show less



Pittsburgh Pirates

• United States
• Spectator Sports
• 500 - 600 Employee

• College Brand Ambassador

  • Jan 2011 - May 2011

   Developed marketing and sales plan for the event, Duquesne Night at PNC Park o Responsible for all steps of planning including market research, fan activities, advertising, ticket sales, and game day operations  Targeted the student, faculty, and staff market segments to SELL Pirates tickets to a specific game branded to the college  Established on-campus presence through special pre-game events and grassroots marketing initiatives • Including: mascot visits, flyer distribution, email blasts, public service announcements throughout campus, and campus activities. o Exceeded sales goals despite a decrease in the win/loss percentage Show less



Duquesne University

• United States
• Higher Education
• 700 & Above Employee

• Bull Pen Member

  • Jan 2011 - May 2011

   SOLD Men’s and Women’s College Basketball individual and season tickets via phone calls.  Utilized direct marketing through databases of customers or potential customers to generate personalized communications  One of the top three sales persons after four hours of calls; totaling 40 sales.  SOLD Men’s and Women’s College Basketball individual and season tickets via phone calls.  Utilized direct marketing through databases of customers or potential customers to generate personalized communications  One of the top three sales persons after four hours of calls; totaling 40 sales.



Pittsburgh Penguins

• Spectator Sports
• 200 - 300 Employee

• Game Day Concourse Staff

  • Sep 2007 - May 2011

   Organized and operated Kid Zone and fan activities. o Responsible for membership development of T.G.I Fridays Penguins Kids Club  Established pleasant fan experiences o Answer fan inquiries, assist with seat locations, assist children in the kid zone  Responsible for distribution of game night promotional items and programs  Conducted Pittsburgh Penguins MasterCard sales through face to face marketing during game night events.  Organized and operated Kid Zone and fan activities. o Responsible for membership development of T.G.I Fridays Penguins Kids Club  Established pleasant fan experiences o Answer fan inquiries, assist with seat locations, assist children in the kid zone  Responsible for distribution of game night promotional items and programs  Conducted Pittsburgh Penguins MasterCard sales through face to face marketing during game night events.



ADT Fire & Security

• Greater Philadelphia Area

• Marketing/Sales Intern

  • May 2010 - Aug 2010

  Assisted Residential Sales Managers with market research projects o Utilized data from customer databases to segment market  Prepared sales plans for three segmented markets • new movers, new homeowners, and burglarized neighborhoods o Designed promotional materials for each targeted segment  Distributed final products to homes through clover leafing techniques • Generated leads/appointments through door-door selling  Executed Residential Sales Plan o Communicated with targeted segments via phone calls  Developed and procured new prospect lists  Developed and executed various sales scripts and phone techniques  Included appointment setting and sales o Worked as a customer retention specialist  Developed and utilized customer retention plan through the use of customer loyalty and referral programs o Conducted appointments alongside sales representatives  Generated a total of twenty leads per 100 calls  Consistently reached sales goal of two-three sales per week Show less