Experience

Swizzels

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Nov 2010 - Present

  Responsible for managing the Swizzels Marketing team, the range includes Squashies, Love Hearts, Drumstick lollies, Refreshers and Rainbow Drops. Swizzels are seeing strong growth due to strong NPD- both all year round and seasonal and consumer communications. Responsible for managing the Swizzels Marketing team, the range includes Squashies, Love Hearts, Drumstick lollies, Refreshers and Rainbow Drops. Swizzels are seeing strong growth due to strong NPD- both all year round and seasonal and consumer communications.



Soreen

• United Kingdom
• Food Production
• 1 - 100 Employee

• Marketing Manager Soreen

  • Jul 2009 - Jul 2010



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Team Leader Durex

  • Oct 2006 - Dec 2008

  Responsible for marketing Durex in the UK, managing a marketing team of 3 and leading the cross functional Durex business team. I reported to the Commercial Director. Role involved building consumer awareness of the Durex brand positioning as a 'sexual wellbeing' brans. Liaised with the sales and category teams to improve the distribution of Durex Play in mainstream distribution. Responsible for TV campaigns for Durex Play as well as PR and online activity. Durex Play lubes grew 29% and became the number 1 brand and Play Vibrations grew by 60% year on year. Condoms remain the core of the Durex business and my role involved leading inititives to encourage young people (16-24) to protect themselves. I also managed research projects and an online youth poster competition called Durexhibit to better understand young people's attitudes. TNS data showed Durex condom sales to young people grew during the activity. Show less



Northern Foods

• Food and Beverage Manufacturing
• 100 - 200 Employee

• Senior Brand Manager Goodfella's pizza

  • Aug 2002 - Oct 2006

  Initially I was responsible for the deep pan product range and from Sept '05 also took on responsibility for Goodfella's Delicia and the San Marco range. I was responsible for ensuring all the ranges delivered against the Goodfella's brand essence of "restaurant quality on your own home" and communicating the product improvements to consumers. Goodfella's share of the deep pan grew from 36% to 41.5% and the sector decline slowed. Initially I was responsible for the deep pan product range and from Sept '05 also took on responsibility for Goodfella's Delicia and the San Marco range. I was responsible for ensuring all the ranges delivered against the Goodfella's brand essence of "restaurant quality on your own home" and communicating the product improvements to consumers. Goodfella's share of the deep pan grew from 36% to 41.5% and the sector decline slowed.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Various Marketing roles

  • May 1995 - Nov 2001

  I joined Nestle Ice Cream as a Marketing Assistant and joined their graduate training programme. Progressed to Assistant Brand Manager for 'pre-school brands' looking after licenced products; Mr Men lollies and the Disney range. Promoted and worked on the adult brands within the range including the UK test market and then launch of a pan European product, Maxibon, with £4m integrated campaign. I also managed the launch of a new Kit Kat Chunky ice cream. Promoted to Senior Brand Manager on food service ice cream, this role involved motivating a 3rd party sales force and ensuring they had the product range and display materials necessary. Show less



Club Vinophile de Conseil, Bordeaux, France

• Assistant to Company Director

  • May 1994 - Dec 1994



Nestle Food Division, Bath

• Marketing Assistant

  • Mar 1993 - Sep 1993



Nestle France, Chilled Food Division, Bordeaux

• Commercial Assistant

  • Mar 1992 - Jul 1992