Experience

SmileMakers, A Berkshire Hathaway Company

• United States
• Retail
• 1 - 100 Employee

• Marketing Coordinator

  • Jun 2015 - Present

  Plan and execute all email marketing efforts for varied healthcare markets throughout the US and Canada:- Develop robust promotional and trigger/behavioral campaigns to communicate key marketing messages for customer retention and file growth- Frame out monthly digital communication plans that work cohesively with other marketing channels and initiatives- Direct internal team and external vendors on creation of tailored deliverables for each customer audience- Build and deploy multiple detailed campaigns (totaling approximately 9 million emails per year) with high degree of accuracy- Maintain health of customer mail files and audience segmentation- Monitor industry best practices to ensure compliance and high communication standards- Review customer response data to gauge and report on performance of email program and drive future communication- Consistently look for process efficiencies and opportunities to improve our customers’ digital marketing experienceNurture social media presence for SmileMakers brand in the US:- Develop communication plans for top-of-funnel social posts, working in conjunction with other e-commerce initiatives- Evaluate and deploy targeted advertising content across all major social media networks- Monitor and respond to customer comments and messages, building positive and helpful customer experiencesOversee print marketing for Vision and Business markets:- Emphasis on catalog, flyers, and package inserts- Direct internal team on key messages and product focus for several rounds of marketing collateral throughout each year- Analyze customer response to drive future messaging



EP+Co

• Advertising Services
• 100 - 200 Employee

• Senior Account Executive

  • Nov 2006 - May 2015

  Oversaw development of a variety of digital and print deliverables for largest payday loan company in US, including website builds/maintenance, email communication, digital web banners, search ads, direct mail, shared mail, and local store marketing/point-of-sale collateral.Coordinated digital maintenance and builds for flagship brand’s responsive website as well as 5 additional brand/program websites, ensuring thorough testing across multiple browsers and devices.Managed development of collateral from strategy/concepting phase through execution by serving as liaison between client team and internal team.Created multi-faceted timelines and project plans, adjusting and communicating updates as changes in client timing needs arose.Assisted with routine and one-off reporting for client team.Responsible for maintaining stringent level of accuracy in all collateral and reporting.Routinely researched best practices and new opportunities for consumer reach and customer retention/reactivation.Built and nurtured positive professional relationships with clients, vendors, and internal team members to ensure harmonious and productive workflow.Served as resource for brand standards, legal requirements, and account history information.



Banfield Pet Hospital

• United States
• Veterinary Services
• 700 & Above Employee

• Client Service Coordinator

  • Apr 2006 - Nov 2006

  Managed check-in/check-out process for clients by generating initial cost estimate based on subjective diagnosis of pet and verifying accuracy in final invoice.Fielded questions from clients and prospective clients over multi-line phone system and in person.Assisted in nursing duties as needed.Maintained team member work schedules, hospital appointment book, and hospital revenue goal spreadsheets for corporate office. Managed check-in/check-out process for clients by generating initial cost estimate based on subjective diagnosis of pet and verifying accuracy in final invoice.Fielded questions from clients and prospective clients over multi-line phone system and in person.Assisted in nursing duties as needed.Maintained team member work schedules, hospital appointment book, and hospital revenue goal spreadsheets for corporate office.



Specialized Fundraising Services, Inc. (formerly The Listworks Corporation)

• Account Manager

  • May 2001 - Mar 2006

  Supported 32 national and regional non-profit clients including a variety of health, children’s, educational, and animal welfare organizations.Researched and evaluated prospect mailing lists as well as customer list segments for client campaigns.Coordinated direct mail programs from planning to execution, meeting clients’ timing needs.Responsible for ensuring accuracy in order fulfillment and merge/purge process.Leveraged comprehensive database of acquisition results and tailored subsequent mailings to capitalize on specific donor trends.