Experience

Toovio
• United States
• IT Services and IT Consulting
• 1 - 100 Employee
• Marketing Consultant

  • Aug 2021 - Present

CLRConsulting
• Ireland
• Business Consulting and Services
• Lifecycle Marketing Consultant

  • Jun 2021 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Independent Marketing Professional

  • Sep 2020 - May 2021

  Dressage Ireland CLG https://front.dressageireland.ie/ Consultant to the Board of Directors for Dressage Ireland CLG, the national governing body for the equestrian sport of Dressage in Ireland. Advised and completed a variety of projects, including: - Project Managed Dressage Ireland website replacement project: Includes Website frontend replacement, database migrations, commercial and competition modules, creation of member email direct communications module. Launch expected August 2021 - Researched, prepared and submitted business cases for initiatives in line with Sporting Grants Applications from various Government bodies: 1. Horse Sport Ireland Participation Grant Application 2020: Objective: drive increased membership and participation in the sport Outcome: grant awarded in full. 2. Sports Capital Grant Application 2021 [Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media] Objective: Application for funding of specialist sports equipment on behalf of Dressage Ireland during the 2021 funding round. Outcome: due mid 2021 3. Sport Ireland Dormant Accounts Funding Application 2021 Objective: to develop programmes to support Dressage Ireland volunteers. Outcome: due mid 2021 - Return to Sport Covid-19 Protocols Prepared comprehensive set of practical guidelines for Dressage Ireland to allow a return to competitive sport in November/December 2020 with full compliance with Horse Sport Ireland Covid-19 regulations. - Preparation and coordination of the AGM in June 2021 This was the first time the AGM was held virtually. This brought a set of new requirements which had to be met to ensure full participation, correct governance procedures were followed, and to ensure online elections for the Board of Directors could be conducted securely with a verifiable result delivered within the meeting. - Preparation of various procedures and documents for the Chairperson and Board of Directors as required Show less



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Manager, International Customer Team

  • Oct 2019 - Jun 2020

  Promoted to lead the twin CRM areas of driving Customer Growth and Customer Value for our 13 global markets.Accountable therefore for KPIs for growth in new and returning customers, as well as increasing purchase frequency within active customer groups.Leader of a Team of 10 which drove innovation and development of lifecycle programmes, finding new, technically creative ways to reach our highly refined target groups to ultimately lead them to their next purchase.Key Achievements:- Company-wide recognition for the launch of our ground-breaking Customer Welcome and On-boarding programmes- Initiated and led a multi-million dollar investment in subsidised deals for key customer target groups- Team launched 30+ short-term (direct response) and longer term (relationship-building) customer programmes between Q1 2019 and Q2 2020- Generated more than 1m transactions from short-term customer programmes in 2019 - Delivery of customer / CRM data models and datasets which enabled further development in targeting relevance, to increase purchase frequency and reduce attrition. Show less

• Head of Customer Growth, International

  • Apr 2018 - Oct 2019

  Following expansion of the wider International Marketing Team, I moved to a new challenge as Head of Customer Growth. Growing the customer base includes the addition of first time customers, and re-activating 'lapsed' customers who last bought with us over 1 year ago.- Led a team of 3 to deliver on the quarterly and annual goals for growing the customer base in the 13 countries of the Groupon International customer base. - Delivered a combination of targeted communications and relevant promotional offers across email, app and web channels to generate over 1 million customer growth transactions in a year.- Drove technical innovation to develop the first automated, highly targeted CRM programmes for Groupon International.- Awarded Quarterly International Marketing Recognition Award for outstanding 'Ownership and Performance' during Q4 2018. Show less

• Head of EMEA Push Marketing Operations - email and app notifications

  • Oct 2016 - Mar 2018

  - Leadership of Email and App notification Marketing Operations across Groupon’s EMEA territories- Responsible for driving revenue targets for the email and app notification channels, plus the volume of app downloads and app device activations (App user's first purchases) across EMEA- Managed a team of 5 direct reports with a wider team of 12

• Head of Push Marketing, Central and Western Europe

  • Feb 2015 - Sep 2016

  Expansion of role, including transition to manage Email Marketing operations for the regions of Central and Western Europe, with a team of two direct reports.

• Senior Regional Manager, Email Marketing

  • Jun 2014 - Feb 2015

  - Responsible for the development and execution of daily promotional email and online campaigns in 8+ Groupon territories across Northern Europe, Middle East and South Africa.- Accountable for operational excellence and revenue maximisation on the email marketing channel- Drove on-going campaign optimisations via reliable scientific testing methods- Managed the email business for maximum efficiency- Developed core processes and workflows for Groupon EMEA email marketing operations, and coached/mentored both peers and new starters- Monitored and took steps to optimise email performance- Developed comprehensive campaign reporting and analysis, enabling me to drive forward data-driven recommendations to Senior Leadership- Management of multiple in-market stakeholders, typically involving clear communication of results and recommendations, and also negotiations around business cases for new campaign proposals. Show less



Telefonica

• Spain
• Telecommunications
• 700 & Above Employee

• Principal Campaign Specialist

  • Jan 2013 - Jun 2014

  - Within the function of Consumer Base Management, I'm a member of the Campaign Operations Team, responsible for leading the definition, build and management of Postpay consumer outbound direct marketing campaigns across 5 channels.- I drive in-depth performance evaluation and use the learnings to drive increased business benefits.- In addition I am the architect of designing and implementing automated direct marketing Contact Rules & Lifecycle communication programmes using the Unica campaign management system. Show less

• CRM Principal - Optimisation & Execution

  • Jul 2012 - Dec 2012

  Optimisation Specialist Role below expanded to include management of Comms Execution Team and accountability for the execution of our campaign schedule.Includes recruitment and development of new resources, and up-skilling of existing Team members.

• CRM Principal - Optimisation Specialist

  • Jun 2011 - Jun 2012

  -Responsible for maximising response rates for all direct marketing campaigns and across all 7 channels-Driving learning culture within CRM and wider Marketing Team-Super-user of Unica campaign management systems-Key role and influence in day-to-day direct marketing planning and operations-Ownership and management of campaign KPIs

• Direct Marketing Principal

  • Oct 2006 - May 2011

  -Managed delivery of all Direct marketing communications-Managed Direct Comms resources including recruitment, setting objectives, monthly reviews, training-Resolved process issues and designed new processes to allow Brand Team to effectively manage their budgets.-Managed prioritisation of all design and print jobs being processed through our print partner

• Marketing Database Analyst

  • Jan 2003 - Sep 2006

  -Responsible for set up and launch of email as a direct marketing channel-Managed campaign data requirements for Marketing Programmes Team-Super-user of Epiphany campaign management system pre and post launch-Copy-writing and delivery of all email marketing campaigns


Zomax
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee
• Business Analyst

  • 1998 - 2003