Experience

DESIGNER PARFUMS

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Global Brand & Marketing Manager

  • Jan 2023 - Present

  I have recently joined the Ghost fragrances team

• Global Brand Manager

  • Sep 2019 - Jan 2023

  I was part of the Formula 1® fragrance brand team that successfully planned, managed and implemented the below.o PRODUCT LAUNCHPivotal partner in New Product Development lifecycle with F1 Fragrance launching in 2020o BRANDINGProduced brand guidelines, with license sign off for all marketing materials and product lineso BUDGETINGDevelop budgets & create projects P&L’s including internal stakeholder sign offo GLOBAL DISTRIBUTION Creation and presentation of the brand deck tailored to over 10 marketso GLOBAL RETAILER'SWork closely with the global trade marketing team to implement the go to market launch plans. Territories include: UK, Europe, USA, Russia o DIGITAL STRATEGY Project managed, planned the digital calendar. Inc. CRM programme executed by Digital specialists, Ads, social platforms o WEBSITE LAUNCHProject managed the front & back-end development and overall execution of: f1fragrances.com o MEDIA Work closely with creative agencies to create media campaigns. Work with media agencies to plan and activate campaigns including TV spots in F1 races across Channel 4o PUBLIC RELATIONS Work closely with the PR agency to plan, manage and execute PR activationso LICENSE Maintain a trusting and strong relationship with the license. Ensure projects are tracked and go through the approval process o EVENTSPlanned, managed and executed trackside activity across territories, including; The Middle East, Europe, America. Implementation of the bespoke strategies.

• Assistant Brand Manager

  • Feb 2017 - Sep 2019

  Assisting GHOST Fragrances, Ariana Grande Fragrances and Hawaiian Tropic Fragrance Mists in the UK market. My roles and responsibilities included: o Managing across all NPD projects from briefing concept to launch, across women’s fragrance, mists and gifting season. o Assisting to manage all marketing and PR plans including digital and in store. Ensuring each brand are to guidelines and suiting each retailer platform. o Reviewing and analysing sales performance to understand key trends and areas of growth. o Writing and managing design and fragrance briefs; liaising with both external agencies and internal creative and art working teams to create on brand, styled products.o Prioritisation of workload including strong collaboration with the creative team to ensure functional, on schedule delivered assets. o Working closely with the senior brand manager to ensure projects were complete to the highest of standards. o Ensuring consistency and quality of the visual merchandising implementation in stores to each retailer’s unique specification. o When creating POS, I liaised directly with retailers and the POSM suppliers to ensure projects are delivered to budget and on schedule. o Researching, trends, new products to develop for gifting, gwp’s, ancillaries, new fragrance launches.



Ramsay Health Care UK

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Accounts Assistant

  • Nov 2011 - Feb 2017