Sarah Lenahan

Account Manager at MikMak
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Experience

    • United States
    • Software Development
    • 100 - 200 Employee
    • Account Manager
      • Jan 2023 - Present

    • Senior Customer Success Manager
      • Jan 2022 - Jan 2023

    • Customer Success Manager
      • Jul 2020 - Jan 2022

    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Global Assistant Brand Manager, Lip, Collections & Nail
      • Dec 2019 - Jul 2020

    • Global Associate Manager, Content Planning, Management and Strategy
      • Jun 2018 - Dec 2019

      Facilitate planning and management of global Revlon integrated marketing communications including digital and traditional content across all channels to drive brand equity and conversion

    • Advertising Services
    • 1 - 100 Employee
    • Paid Social Manager
      • Apr 2017 - Jun 2018

      • Develop, pitch, and execute social advertising strategies across Facebook, Instagram, Twitter, and Reddit • Responsible for acquiring new business relationships with venues including NUVI & Adjust • Manage campaigns’ budget, pacing, reporting and optimization strategy • Implement third party tracking pixels for direct response campaigns • Integrate brand safety and viewability across campaigns utilizing Double Verify • Develop, pitch, and execute social advertising strategies across Facebook, Instagram, Twitter, and Reddit • Responsible for acquiring new business relationships with venues including NUVI & Adjust • Manage campaigns’ budget, pacing, reporting and optimization strategy • Implement third party tracking pixels for direct response campaigns • Integrate brand safety and viewability across campaigns utilizing Double Verify

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Partner Manager
      • May 2016 - Apr 2017

      • Cultivate client relationships • Lead weekly campaign performance reporting involving analyzation of data, crafting insights, and execution of optimization recommendations • Manage support of the Partner Management team by overseeing daily campaign assets and deliverables across multiple agencies • Work closely with internal data solutions team to implement tailored reporting formatting for each client • Creatively and strategically assist in media plan creation involving… Show more • Cultivate client relationships • Lead weekly campaign performance reporting involving analyzation of data, crafting insights, and execution of optimization recommendations • Manage support of the Partner Management team by overseeing daily campaign assets and deliverables across multiple agencies • Work closely with internal data solutions team to implement tailored reporting formatting for each client • Creatively and strategically assist in media plan creation involving multiple social platforms: Facebook, Twitter, Pinterest, Instagram, LinkedIn, Youtube • Coordinate campaign strategies and tactics closely with platform partners Show less • Cultivate client relationships • Lead weekly campaign performance reporting involving analyzation of data, crafting insights, and execution of optimization recommendations • Manage support of the Partner Management team by overseeing daily campaign assets and deliverables across multiple agencies • Work closely with internal data solutions team to implement tailored reporting formatting for each client • Creatively and strategically assist in media plan creation involving… Show more • Cultivate client relationships • Lead weekly campaign performance reporting involving analyzation of data, crafting insights, and execution of optimization recommendations • Manage support of the Partner Management team by overseeing daily campaign assets and deliverables across multiple agencies • Work closely with internal data solutions team to implement tailored reporting formatting for each client • Creatively and strategically assist in media plan creation involving multiple social platforms: Facebook, Twitter, Pinterest, Instagram, LinkedIn, Youtube • Coordinate campaign strategies and tactics closely with platform partners Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Communications Intern
      • Jan 2016 - May 2016

      • Developed marketing strategies to promote brands through social media • Curated relevant and engaging content for multiple clients • Programed tweets and Facebook posts through social media dashboards • Tracked effectiveness of marketing efforts through analytical tools • Developed marketing strategies to promote brands through social media • Curated relevant and engaging content for multiple clients • Programed tweets and Facebook posts through social media dashboards • Tracked effectiveness of marketing efforts through analytical tools

    • Public Relations Intern
      • May 2015 - Aug 2015

      Intern at Hawkins International Public Relations for the summer of 2015. • Clipped media placements for clients • Formulated pitches to media outlets for clients • Developed blog posts via Wordpress for Hawkins International Public Relations blog • Arranged ordering of newspapers and magazines for clients • Created an outreach timeline for consumer publication editorial calendars • Secured media coverage for a client’s philanthropy event in an online magazine… Show more Intern at Hawkins International Public Relations for the summer of 2015. • Clipped media placements for clients • Formulated pitches to media outlets for clients • Developed blog posts via Wordpress for Hawkins International Public Relations blog • Arranged ordering of newspapers and magazines for clients • Created an outreach timeline for consumer publication editorial calendars • Secured media coverage for a client’s philanthropy event in an online magazine publication • Researched potential partners for top clientele Show less Intern at Hawkins International Public Relations for the summer of 2015. • Clipped media placements for clients • Formulated pitches to media outlets for clients • Developed blog posts via Wordpress for Hawkins International Public Relations blog • Arranged ordering of newspapers and magazines for clients • Created an outreach timeline for consumer publication editorial calendars • Secured media coverage for a client’s philanthropy event in an online magazine… Show more Intern at Hawkins International Public Relations for the summer of 2015. • Clipped media placements for clients • Formulated pitches to media outlets for clients • Developed blog posts via Wordpress for Hawkins International Public Relations blog • Arranged ordering of newspapers and magazines for clients • Created an outreach timeline for consumer publication editorial calendars • Secured media coverage for a client’s philanthropy event in an online magazine publication • Researched potential partners for top clientele Show less

Education

  • Auburn University
    Bachelors of Arts, Public Relations, Advertising, and Applied Communication
    2012 - 2016

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