Experience

160over90

• United States
• Advertising Services
• 500 - 600 Employee

• Social Media Strategist

  • Jul 2023 - Present



FIG

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Communications Strategist

  • Jan 2023 - Present



Forbes

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Social Media Manager

  • Jul 2022 - Jan 2023

  Jersey City, New Jersey, United States

• Social Media Editor, eCommerce (Under Product Team)

  • Feb 2021 - Jul 2022

  Jersey City, New Jersey, United States • Developed and maintain the Forbes Vetted social strategy (Organic and Paid) • Developed social video strategy • Launched Forbes Vetted on Flipboard, Instagram, Twitter, TikTok and Facebook • Host monthly big-ticket sweepstakes on Forbes Vetted IG • Create an Influencer Marketing plan for Forbes Vetted IG • Collaborate with IG influencers on IG Reels • Handle day-to-day community management of Shop Talk, Forbes Vetted's Facebook group • Learned Facebook Ads Manager and… Show more • Developed and maintain the Forbes Vetted social strategy (Organic and Paid) • Developed social video strategy • Launched Forbes Vetted on Flipboard, Instagram, Twitter, TikTok and Facebook • Host monthly big-ticket sweepstakes on Forbes Vetted IG • Create an Influencer Marketing plan for Forbes Vetted IG • Collaborate with IG influencers on IG Reels • Handle day-to-day community management of Shop Talk, Forbes Vetted's Facebook group • Learned Facebook Ads Manager and Twitter Ads to launch paid social campaigns for Forbes Vetted during tentpole events such as Nordstrom Anniversary Sale and Black Friday/Cyber Monday • Assisted in promoting the Forbes Store U30 collection on Forbes Main social channels, which then sold out under 48 hours • Assist the Forbes Store team on building out social promotions on Forbes Main, Forbes Women and Forbes Under 30 social channels to help drive sales back to Forbes • Set-up an Instagram Storefront to promote Forbes merchandise on Forbes Main Instagram • Create weekly and monthly social reports for the wider eCommerce Edit team using tools such as Looker, NewsWhip, Sprinklr and Social Flow • Curate commerce content on Facebook, Instagram, Twitter, and Flipboard for Forbes Main • Collaborate with product, partnerships, and legal to create content for campaign launches such as Sleep Week, Wedding Week and Home Week • Analyze internet and market trends to inform strategic and creative development for social content • Present strategies regularly to CPO and SVP for leadership support • Part of the D+I Committee and launched the Shop Small Saturday initiative on Forbes Vetted IG. • Created a BIPOC-Owned Brands Database with 500 D+I brands for the Edit team to use as reference in their articles



BuzzFeed

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Associate Social Strategist, Commerce

  • Nov 2019 - Feb 2021

  Greater New York City Area • Curate commerce content on Facebook, Instagram, Apple News, and BuzzFeed's Core App. • Assist on the ideation of monthly reports to BuzzFeed Editors and provide insight on material that performed well on social. • Develop commerce shopping strategy for BuzzFeed Main, Tasty, and Nifty on Instagram. • Brainstorm new ways to engage with our BuzzFeed Shopping audience on Instagram, such as, experimenting with giveaways. • Lead monthly Instagram meetings with social team members to… Show more • Curate commerce content on Facebook, Instagram, Apple News, and BuzzFeed's Core App. • Assist on the ideation of monthly reports to BuzzFeed Editors and provide insight on material that performed well on social. • Develop commerce shopping strategy for BuzzFeed Main, Tasty, and Nifty on Instagram. • Brainstorm new ways to engage with our BuzzFeed Shopping audience on Instagram, such as, experimenting with giveaways. • Lead monthly Instagram meetings with social team members to monitor commerce content on BuzzFeed Main, Nifty, Tasty, and Goodful. • Partner with the Affiliate and Newsletter team on commerce campaigns for social, such as sweepstakes, Target, Wayfair, Walmart, Amazon sales, and holiday's. • Create special assets using Photoshop for social, highlighting deals during tentpole events -- BuzzFeed Deals Week, Prime Day, Nordstrom Anniversary Sale, etc. • Drive revenue to Amazon on Prime Day and Cyber Monday through social promotions on BuzzFeed channels. • Analyze and communicate metrics related to Facebook and Instagram performance. • Make strategy recommendations through competitive analysis and make publishing recommendations to maximize revenue opportunity. • Identify up-and-coming products and trending topics. • Assist the Merchandise team on building out social promotions to help drive sales back to BuzzFeed. • Assist the Brand Licensing team on building out Tasty Wine's social promotions. • Built out an Instagram strategy for the rebranded BuzzFeed Shopping account. • Grew the BuzzFeed Shopping Instagram account to over 50K followers in 5 months. • Developed a video strategy for the new BuzzFeed Shopping account on Instagram. • Assisted in creating a Facebook community page, Buy Me That, in tandem with the re-launch of BuzzFeed Shopping. • Assisted in creating promotional assets before and during the TikTok x Walmart live shopping event on BuzzFeed Main social channels. • Occasionally wrote articles for BuzzFeed. Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Junior Social Strategist

  • Mar 2019 - Sep 2019

  Greater New York City Area • Curate content on a monthly basis for clients of various fields. • Develop and present a monthly content calendar deck after thorough research to clients and brief in creatives. • Work alongside creatives to execute the social posts for Facebook, Instagram, and Twitter. • Work alongside media planner to ensure the right media campaigns go up on time. • Community management through responding to inquiries and comments that come in on Facebook. • Develop insights and strategy… Show more • Curate content on a monthly basis for clients of various fields. • Develop and present a monthly content calendar deck after thorough research to clients and brief in creatives. • Work alongside creatives to execute the social posts for Facebook, Instagram, and Twitter. • Work alongside media planner to ensure the right media campaigns go up on time. • Community management through responding to inquiries and comments that come in on Facebook. • Develop insights and strategy with the analyst. • Re-launched the San Pellegrino Fruit Beverages account on Facebook and Instagram (@sanpellegrinodrinksus). Show less



Oxford University Press

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Social Media Coordinator

  • Nov 2018 - Mar 2019

  • Supervise the Pinterest and Tumblr channels' daily uploads and engagement, including overseeing marketing campaigns on social media platforms. • Production Coordinator of Oxford University Press' leading podcast, "The Oxford Comment." • Submitted "The Oxford Comment" to Apple Podcast and received approval. • Brainstorm ideas with marketers on a month-to-month basis to collaborate on upcoming campaigns. • Select, plan, implement, and track specific, timely social media campaigns… Show more • Supervise the Pinterest and Tumblr channels' daily uploads and engagement, including overseeing marketing campaigns on social media platforms. • Production Coordinator of Oxford University Press' leading podcast, "The Oxford Comment." • Submitted "The Oxford Comment" to Apple Podcast and received approval. • Brainstorm ideas with marketers on a month-to-month basis to collaborate on upcoming campaigns. • Select, plan, implement, and track specific, timely social media campaigns delivered in conjunction with wider discipline marketing teams for core products/campaigns. • Manage editorial process from pitch to publication as the Assistant Editor to the OUPblog. • Engaged with the @OUPAcademic Twitter Audience every Friday's with the #OxfordFortuneCookie Series.

• Marketing Assistant

  • Mar 2017 - Mar 2019

  Greater New York City Area • Arrange advertising opportunities for our authors through social media platforms. • Engage with the online community through Twitter and Tumblr. • Manage the @OUPMusic Twitter handle. • Contribute to the @OUPPhilosophy Twitter handle once a week. • Manage and schedule both the music and linguistics posts for the OUPBlog. • Code blog posts on the Percolate and Wordpress platform. • Assist in writing for the OUPBlog. • Create short posts for the OUPAcademic Tumblr. •… Show more • Arrange advertising opportunities for our authors through social media platforms. • Engage with the online community through Twitter and Tumblr. • Manage the @OUPMusic Twitter handle. • Contribute to the @OUPPhilosophy Twitter handle once a week. • Manage and schedule both the music and linguistics posts for the OUPBlog. • Code blog posts on the Percolate and Wordpress platform. • Assist in writing for the OUPBlog. • Create short posts for the OUPAcademic Tumblr. • Analyze the metrics behind Oxford's social media channels with Twitter and Google Analytics. • Design and execute Google AdWords Campaigns, as well as, Twitter Campaigns. • Organize outreach to media outlets. • Research music organizations to create partnership opportunities. • Create Email Campaigns for music and linguistic titles with the Adestra software. • Create flyers and press releases using Adobe Photoshop and Microsoft Publisher. • Compile and mail review lists to media outlets. • Create PowerPoint Slides for Quarterly staff meetings with the Editorial Music and Linguistics Team. • Assist in conference preparation. • Manage the intern and mentor new hires • Familiar with MRM, STAR Classic, STAR Client, SAP, Publicity Assistant.



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Department Assistant, Office of Global Inclusion

  • Sep 2016 - Mar 2017

  Greater New York City Area • Manage and foster growth among the Employee Resource Groups (ERGs) and partner with Human Resources, Corporate Communications, Corporate Social Responsibility, and Event Operations to facilitate connectivity, create opportunities and increase visibility for all employees. • Contributed to the external Viacom blog by publishing an article related to an ERG event. • Designed a social media campaign for "Give Back Get Down VII" annual holiday event which encourages employees to give back… Show more • Manage and foster growth among the Employee Resource Groups (ERGs) and partner with Human Resources, Corporate Communications, Corporate Social Responsibility, and Event Operations to facilitate connectivity, create opportunities and increase visibility for all employees. • Contributed to the external Viacom blog by publishing an article related to an ERG event. • Designed a social media campaign for "Give Back Get Down VII" annual holiday event which encourages employees to give back to the community through donations for local nonprofit organizations. • Plan social media takeovers using social media platforms, such as Twitter and Instagram, for the Employee Resource Groups (ERGs) during their respective heritage months using Instagram and Twitter. • Schedule and manage meetings for the Department heads. • Create Power Points for New Hire Onboarding each month. • Present and speak about OGI at the New Hire Onboarding each month. • Oversee external vendors including videographers, photographers, graphic designers, and printers. • Partner and collaborate with external organizations such as NAMIC and Diversity Best Practices to provide additional guidance to our ERGs. • Work with the ERGs on budget and track organizational spending. Prepare and submit business expense reports to Finance team. • Oversee the Department interns. Show less



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Intern, Office of Global Inclusion

  • Jan 2016 - May 2016

  Greater New York City Area • Assisted with the planning of the first 2016 ERG (Employee Resource Group) Summit, which gathered employees from the various International Viacom Headquarters for a two-day seminar and networking event in the NY Office. • Coordinate and facilitate CEO Monthly Breakfasts. • Curate and create content for the internal diversity and inclusion website and social media platforms, such as Twitter and Instagram



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Fashion Intern, Winter Semester

  • Dec 2015 - Jan 2016

  Greater New York City Area • Organized the fashion closet daily by arranging them in categories (shoes, hand bags, jewelry). • Organized the clothes in the fashion racks by style and trend of the season. • Organized and updated the look book for upcoming seasons. • Assisted with in-house photo shoots through various errands • Assisted in the check-in of samples from PR/Fashion Brands as well as the returns of the samples to the respective PR/Fashion Brands. • Assisted the fashion director with shopping… Show more • Organized the fashion closet daily by arranging them in categories (shoes, hand bags, jewelry). • Organized the clothes in the fashion racks by style and trend of the season. • Organized and updated the look book for upcoming seasons. • Assisted with in-house photo shoots through various errands • Assisted in the check-in of samples from PR/Fashion Brands as well as the returns of the samples to the respective PR/Fashion Brands. • Assisted the fashion director with shopping trips to department stores for cover shoot preparations. • Trained and prepared new fashion closet interns. • Assisted in the fashion sale open to all of Hearst Corporation. Show less



Rutgers University

• United States
• Higher Education
• 700 & Above Employee

• Social Media Marketer and Assistant Editor

  • Sep 2015 - Dec 2015

  Rutgers University • Designed and implemented marketing campaigns to help publicize the writers of Dialogues @ RU through the use of new media (Facebook). • Was an assistant editor by making substantive and technical corrections as well as fact-checking on the student’s work.



Honors Review Learning Center

• United States
• Education Administration Programs
• 1 - 100 Employee

• Administrator, Program Coordinator, and Teacher

  • May 2014 - Aug 2015

  • Planned and coordinated 5 lesson plans for math classes on a weekly basis. • Communicated with the parents of 70 students, in both Korean and English, regarding proficiency progress of all the students. • Designed 100+ workbooks for students and teachers to use during class.



KpopStarz

• United States
• Entertainment Providers
• 1 - 100 Employee

• Intern, Press Release Writer and Editorial Writer

  • Sep 2014 - Dec 2014

  New York City - Remote • Wrote articles on press releases and reviews on movies and music featured in the headline section reaching over 2.1k likes. • Assisted the team of writers by pitching new ideas for future articles. • Attended a B1A4 (Korean boy band) concert to write descriptive notes for the head writer. • Learned time management skills through strict article deadlines in a fast paced company.



Rutgers University

• United States
• Higher Education
• 700 & Above Employee

• Writing Tutor

  • Sep 2013 - May 2014

  • Tutored 8 college students who struggled with their essays in writing class. • Explored new ways to communicate with ESL students, where there was a language barrier. • Encouraged and enriched the importance of writing to college students through an enthusiastic attitude.