Experience

Delta Vacations

• United States
• Travel Arrangements
• 200 - 300 Employee

• Manager of Sales Development & Programs

  • Apr 2015 - Present

• Marketing Manager

  • Feb 2014 - Mar 2015

  Marketing Manager - SkyTeam Partners, Agency Co-op, Specialty Brands



TravAmerica, Inc. - Exclusive Representative of Oasis Hotels & Resorts

• Marketing Manager

  • Feb 2013 - Jan 2014

  • Partner with and manage all OTA and Tour Operator portals to ensure all written and visual content aligns with the current marketing concepts for each resort property • Negotiate, coordinate and execute all marketing contracts to ensure the most effective implementation and highest return on investment. • Assist with creative development and manage the output of all marketing initiatives • Coordinate current marketing initiatives with social media channels • Manage marketing campaign schedules to ensure timely and effective execution of online and print advertising • Direct graphic development of all advertising collateral • Assisted with the redesign of new website booking engine • Analyze advertising tracking reports to monitor activity and ensure optimal performance • Assist the Vice President and Director of Sales with project management, and presentation development • Development and implementation of Travel Agent Certification Program Show less



VAX VacationAccess

• United States
• Travel Arrangements
• 1 - 100 Employee

• Account Coordinator/Associate Product Manager

  • Jul 2010 - Jan 2013

  • Manage all supplier advertising on VAX VacationAccess.com to ensure all advertising materials are created and executed on target to successfully meet advertising revenue goals • Work closely with suppliers to ensure that creative development aligns with a solidified brand strategy • Work closely with Account Managers to develop marketing communication strategies • Develop all advertising proposals for current and prospective suppliers based on their budget and marketing goals • Provide strategic guidance and create media calendars to optimize the exposure for supplier and hotelier promotions and agent incentives • Manage supplier financial general ledgers, credit limits and monthly invoicing to ensure accurate advertising recognition • Attend supplier and agent tradeshows in an effort to increase agent engagement, build client relationships and seek new business opportunities • Created and implemented unique advertising campaign for Funjet Vacations in an effort to promote Mexico travel • Compilation of advertising metrics and website traffic using Google DoubleClick (DFP), Omniture and SilverPop • Supported implementation of Google DoubleClick by defining advertising workflow and business processes to ensure the functionality of the product aligned with company requirements • Revised advertising management process to increase efficiency, align with accounting guidelines, experience less error and to increase value for advertisers • Review VAX Vacationaccess.com enhancements and conduct new product testing to ensure quality and proper user functionality Show less



Apexx Group, LLC

• Professional Training and Coaching

• Interactive Consultant/Account Coordinator

  • Mar 2009 - Jul 2010

  • Responsible for developing and maintaining relationships with client’s existing customer base while working in tandem with the field sales organization as part of an integrated account management model • Approach prospective clients with recommendations and ideas to enhance their Web site functionality and increase Web site traffic • Compile Search Engine Optimization (SEO) and Search Engine Marketing (SEM) assessments for corporate Web sites • Pitch company SEO services to prospective customers in an effort to generate new business opportunities • Provide in-depth analysis of several Content Management Systems (CMS) in order to provide sound and thorough recommendations and insight. Show less