Sarah Larson
PR Director at AMPERAGE Marketing & Fundraising- Claim this Profile
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Bio
Experience
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AMPERAGE Marketing & Fundraising
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United States
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Advertising Services
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1 - 100 Employee
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PR Director
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Mar 2022 - Present
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MindFire Communications
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations Specialist
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Sep 2018 - Sep 2021
- Drafted press releases, web copy, news articles and other features to convey clients' programs and products - Managed accounts' media relations including strategy, pitching and results reporting - Drafted press releases, web copy, news articles and other features to convey clients' programs and products - Managed accounts' media relations including strategy, pitching and results reporting
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Universal Orlando Resort
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Entertainment Providers
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700 & Above Employee
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Senior Representative, Public Relations
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Nov 2017 - Jun 2018
- Oversaw new attraction media strategy and grand opening media events- Secured placements in top-tier national outlets - Managed internal work on various programs
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Public Relations Representative
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Jun 2016 - Nov 2017
- Worked with national media and influencers to secure destination coverage - Managed media events and worked with various internal partners to carry out large press opportunities - Planned and executed media FAM trips- Oversaw the influencer and blogger program
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Golin
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Media Manager
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Jun 2015 - Jun 2016
- Oversaw media relations for a number of consumer brand clients - Managed programs, new product launches and various executions from beginning to end including media strategy development, media outreach, client reporting, measurement and results reporting- Served as the sole media relations counsel for various teams
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Media Associate
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May 2013 - Jun 2015
- Worked with consumer brand clients to carry out various media strategies- Tracked and reported results directly to clients- Monitored weekly news and created client reports- Pitched a variety of media including both long-lead and short-lead, securing multiple placements- Built media lists for outreach efforts
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Golin
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Strategist Intern
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Jan 2013 - Mar 2013
- Worked on strategy and research to provide insights for a variety of campaigns - Created media lists, conducted media audits, and aided in development of client presentations - Performed various tasks to aid consumer campaigns - Worked on strategy and research to provide insights for a variety of campaigns - Created media lists, conducted media audits, and aided in development of client presentations - Performed various tasks to aid consumer campaigns
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University of Iowa School of Journalism and Mass Communication
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Iowa City, Iowa Area
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Student Ambassador
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Sep 2012 - Dec 2012
- Created and established UIowa SJMC student ambassador program - Developed social media and other outlets to increase connections between prospective students and student ambassadors - Promoted SJMC through tours, one-on-one discussions, and a variety of peer-to-peer connections - Created and established UIowa SJMC student ambassador program - Developed social media and other outlets to increase connections between prospective students and student ambassadors - Promoted SJMC through tours, one-on-one discussions, and a variety of peer-to-peer connections
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University of Iowa
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United States
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Higher Education
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700 & Above Employee
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Co-Director
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Aug 2011 - Dec 2012
- Created account teams and directed each in meeting various client expectations - Developed campaigns, created promotional materials, and conducted research for clients including Polar Plunge Iowa City, Molly’s Cupcakes, School of Journalism and Mass Communication, Sure Steps, and others - Planned and lead weekly meetings for group of about 35 students - Created account teams and directed each in meeting various client expectations - Developed campaigns, created promotional materials, and conducted research for clients including Polar Plunge Iowa City, Molly’s Cupcakes, School of Journalism and Mass Communication, Sure Steps, and others - Planned and lead weekly meetings for group of about 35 students
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Quill and Scroll Honor Society
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Iowa City, Iowa
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Office Assistant
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Jan 2011 - Dec 2012
-Created, designed and wrote the organization’s alumni newsletter -Constructed advertisements and produced an anniversary logo -Developed social media and designed Yearbook Writing and Photo Contest Winners presentation -Created, designed and wrote the organization’s alumni newsletter -Constructed advertisements and produced an anniversary logo -Developed social media and designed Yearbook Writing and Photo Contest Winners presentation
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Quad-City Times
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United States
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Newspaper Publishing
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1 - 100 Employee
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Freelancer
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Jun 2011 - Sep 2011
-Wrote numerous articles and features for local newspaper -Conducted special project of interviewing, videotaping and photographing various community members as part of special Making a Difference -Covered events with short turnaround -Wrote numerous articles and features for local newspaper -Conducted special project of interviewing, videotaping and photographing various community members as part of special Making a Difference -Covered events with short turnaround
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Daily Iowan
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Iowa City, Iowa
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Reporter
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Aug 2009 - Mar 2010
-Wrote on deadline for daily newspaper in Arts and Culture section -Pitched stories at weekly meetings, conducted numerous interviews, and edited all stories with an editor -Shot and edited videos to aid online stories -Wrote on deadline for daily newspaper in Arts and Culture section -Pitched stories at weekly meetings, conducted numerous interviews, and edited all stories with an editor -Shot and edited videos to aid online stories
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Education
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University of Iowa
Bachelor's Degree, Journalism and Mass Communication and Cinema -
Davenport Central High School