Sarah Larson

PR Director at AMPERAGE Marketing & Fundraising
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Contact Information
us****@****om
(386) 825-5501
Location
Davenport, Iowa, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • PR Director
      • Mar 2022 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations Specialist
      • Sep 2018 - Sep 2021

      - Drafted press releases, web copy, news articles and other features to convey clients' programs and products - Managed accounts' media relations including strategy, pitching and results reporting - Drafted press releases, web copy, news articles and other features to convey clients' programs and products - Managed accounts' media relations including strategy, pitching and results reporting

    • Entertainment Providers
    • 700 & Above Employee
    • Senior Representative, Public Relations
      • Nov 2017 - Jun 2018

      - Oversaw new attraction media strategy and grand opening media events- Secured placements in top-tier national outlets - Managed internal work on various programs

    • Public Relations Representative
      • Jun 2016 - Nov 2017

      - Worked with national media and influencers to secure destination coverage - Managed media events and worked with various internal partners to carry out large press opportunities - Planned and executed media FAM trips- Oversaw the influencer and blogger program

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Media Manager
      • Jun 2015 - Jun 2016

      - Oversaw media relations for a number of consumer brand clients - Managed programs, new product launches and various executions from beginning to end including media strategy development, media outreach, client reporting, measurement and results reporting- Served as the sole media relations counsel for various teams

    • Media Associate
      • May 2013 - Jun 2015

      - Worked with consumer brand clients to carry out various media strategies- Tracked and reported results directly to clients- Monitored weekly news and created client reports- Pitched a variety of media including both long-lead and short-lead, securing multiple placements- Built media lists for outreach efforts

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Strategist Intern
      • Jan 2013 - Mar 2013

      - Worked on strategy and research to provide insights for a variety of campaigns - Created media lists, conducted media audits, and aided in development of client presentations - Performed various tasks to aid consumer campaigns - Worked on strategy and research to provide insights for a variety of campaigns - Created media lists, conducted media audits, and aided in development of client presentations - Performed various tasks to aid consumer campaigns

    • Student Ambassador
      • Sep 2012 - Dec 2012

      - Created and established UIowa SJMC student ambassador program - Developed social media and other outlets to increase connections between prospective students and student ambassadors - Promoted SJMC through tours, one-on-one discussions, and a variety of peer-to-peer connections - Created and established UIowa SJMC student ambassador program - Developed social media and other outlets to increase connections between prospective students and student ambassadors - Promoted SJMC through tours, one-on-one discussions, and a variety of peer-to-peer connections

    • United States
    • Higher Education
    • 700 & Above Employee
    • Co-Director
      • Aug 2011 - Dec 2012

      - Created account teams and directed each in meeting various client expectations - Developed campaigns, created promotional materials, and conducted research for clients including Polar Plunge Iowa City, Molly’s Cupcakes, School of Journalism and Mass Communication, Sure Steps, and others - Planned and lead weekly meetings for group of about 35 students - Created account teams and directed each in meeting various client expectations - Developed campaigns, created promotional materials, and conducted research for clients including Polar Plunge Iowa City, Molly’s Cupcakes, School of Journalism and Mass Communication, Sure Steps, and others - Planned and lead weekly meetings for group of about 35 students

    • Office Assistant
      • Jan 2011 - Dec 2012

      -Created, designed and wrote the organization’s alumni newsletter -Constructed advertisements and produced an anniversary logo -Developed social media and designed Yearbook Writing and Photo Contest Winners presentation -Created, designed and wrote the organization’s alumni newsletter -Constructed advertisements and produced an anniversary logo -Developed social media and designed Yearbook Writing and Photo Contest Winners presentation

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Freelancer
      • Jun 2011 - Sep 2011

      -Wrote numerous articles and features for local newspaper -Conducted special project of interviewing, videotaping and photographing various community members as part of special Making a Difference -Covered events with short turnaround -Wrote numerous articles and features for local newspaper -Conducted special project of interviewing, videotaping and photographing various community members as part of special Making a Difference -Covered events with short turnaround

  • Daily Iowan
    • Iowa City, Iowa
    • Reporter
      • Aug 2009 - Mar 2010

      -Wrote on deadline for daily newspaper in Arts and Culture section -Pitched stories at weekly meetings, conducted numerous interviews, and edited all stories with an editor -Shot and edited videos to aid online stories -Wrote on deadline for daily newspaper in Arts and Culture section -Pitched stories at weekly meetings, conducted numerous interviews, and edited all stories with an editor -Shot and edited videos to aid online stories

Education

  • University of Iowa
    Bachelor's Degree, Journalism and Mass Communication and Cinema
    2009 - 2013
  • Davenport Central High School
    2005 - 2009

Community

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