Experience

Jakes Gerwel Fellowship

• South Africa
• Higher Education
• 1 - 100 Employee

• Strategic Communications Manager

  • May 2023 - Present

  In collaboration with the fundraising, partnerships and marketing teams, I work on conceptualising, developing and packaging the JGF story. The main driver here is impact that leads to the kinds of strategic partnerships that will ensure the continued growth of the programme and the work that it does. ABOUT JAKES GERWEL FELLOWSHIP Jakes Gerwel Fellowship is an aspirational fellowship which identifies high potential students who, through financial support, high quality teacher education and professional induction, become expert teachers, educational leaders and social entrepreneurs who will lead system change to achieve quality education for all learners. Show less



Freelance (Self employed)

• Writing and Editing
• 700 & Above Employee

• Communications Professional: Freelance writer, copy editor and production manage

  • Jan 2016 - May 2023

  • Available for once-off and short-term projects as a features writer and copy editor. • Particular interest and skills focused on writing profiles and column-style features. • Experience in all aspects of shoot production and special project management. • Available for once-off and short-term projects as a features writer and copy editor. • Particular interest and skills focused on writing profiles and column-style features. • Experience in all aspects of shoot production and special project management.



Daily Maverick

• Online Media
• 1 - 100 Employee

• Marketing Manager

  • Mar 2021 - Mar 2023

  •Achieved +324k newsletter subscribers from various acquisition channels and campaigns. This is an ongoing acquisition and retention effort to prevent newsletter subscriber churn. •Achieved new membership record of +19k active Maverick Insiders through marketing acquisition efforts. Maverick Insider was named the Best Reader Revenue Initiative in the world in the 2022 Wan-Ifra Digital Media Awards Worldwide. • 3 #1 debuts for books published by Maverick451 (Daily Maverick book publishing division) through marketing efforts for pre-launch campaigns. • Oversight of the Daily Maverick e-commerce platform ensuring marketing efforts are yielding the defined results, tracking and stock management is reported accurately monthly • People management: Team of 3 direct reports Show less



Nedbank

• South Africa
• Financial Services
• 700 & Above Employee

• Senior Manager - Commercialisation: Nedbank Loyalty & Rewards (Greenbacks)

  • Sep 2019 - Mar 2021

  • Drive commercial initiatives that contribute to the sales and acquisition targets of the Greenbacks loyalty and rewards programme (+1m clients). • Manage a campaign team to execute campaigns (SMS, MMS, email, in- app) to targeted base of clients to drive specific outcomes.• Collaborate with stakeholders in other businesses to leverage opportunities for the commercial growth of the Greenbacks programme. • Oversee the budget for the Greenbacks Commercialisation team and business area.• Drive the take-to-market strategy of Greenbacks to meet acquisition and engagement targets. • Work collaboratively with the Marketing and Group PR teams to develop, brief, review, approve and execute on all collateral (campaigns, advertising material, press releases and media engagement).• Oversee all communications in relation to the Greenbacks programme (all campaigns, client-facing collateral on all platforms, internal relations). • Facilitate the Greenbacks app front-end look and feel in collaboration with User Experience (UX), User Interface (UI), Customer Experience (CX) and Operations teams.• Manage, commission and edit all new content onto the Greenbacks app. • Provide educational support and strategic engagement with the rollout of the Greenbacks programme within Nedbank Group.• Oversee the facilitation of internal Change Management initiatives for the Greenbacks programme.• Engage with Risk, Legal and Compliance stakeholders for sign-off on all client-facing communications. • People management: Team of 4 direct reports Show less

• Executive Assistant (EA) to Group Executive of Retail & Business Banking

  • May 2018 - Aug 2019

  • Assist the Group Executive of Retail & Business Banking (RBB) through playing a supplementary and enabling function to the strategic objectives of the RBB cluster within Nedbank.• Executive-level exposure to the strategic and operational aspects of the RBB cluster.• Develop and promote an internal profile for the Group Executive of RBB within the Nedbank staff base. • Facilitation and coordination of events and staff engagements with teams across the country.• Drafting, editing and approval of all communication from or about the Group Executive of RBB. Show less



The Huffington Post South Africa

• South Africa

• Lifestyle Editor

  • Nov 2016 - Feb 2017

  • Part of the start-up team managing the lifestyle and entertainment sections of The Huffington Post SA as part of the brand's launch in South Africa. • Oversee the lifestyle section of the website and produce engaging lifestyle content for a diverse audience. • Write breaking entertainment news and trending lifestyle stories • Produce original content, including comment pieces and analysis, with thoughtful takes on the main issues of the day. • Part of the start-up team managing the lifestyle and entertainment sections of The Huffington Post SA as part of the brand's launch in South Africa. • Oversee the lifestyle section of the website and produce engaging lifestyle content for a diverse audience. • Write breaking entertainment news and trending lifestyle stories • Produce original content, including comment pieces and analysis, with thoughtful takes on the main issues of the day.



Marie Claire Magazine South Africa

• Cape Town Area, South Africa

• Features Editor

  • Oct 2014 - Dec 2015

  • Overseeing and developing the features well of the magazine. • Researching, planning and compiling the features list for each issue. • Commissioning, briefing and editing work submitted by freelancers. • Assisting with production elements of features-specific shoots as required. • Writing features and monthly column. • Overseeing and developing the features well of the magazine. • Researching, planning and compiling the features list for each issue. • Commissioning, briefing and editing work submitted by freelancers. • Assisting with production elements of features-specific shoots as required. • Writing features and monthly column.



University of Cape Town

• South Africa
• Higher Education
• 700 & Above Employee

• Freelance writer, copy editor and production manager

  • Aug 2014 - Oct 2014

  • Available for once-off and short-term projects as a features writer and copy editor. • Experience in all aspects of shoot production and special project management. • Available for once-off and short-term projects as a features writer and copy editor. • Experience in all aspects of shoot production and special project management.



Marie Claire Magazine South Africa

• Features Writer

  • Jun 2013 - May 2014

  • Pitching, research and writing of features across a variety of subjects and platforms for both print publication and marieclaire.co.za • Work on logistics, writing and implementation of special client-specific projects • Managing the brand’s social media platforms as required • Managing of Marie Claire Editorial Intern Program • Pitching, research and writing of features across a variety of subjects and platforms for both print publication and marieclaire.co.za • Work on logistics, writing and implementation of special client-specific projects • Managing the brand’s social media platforms as required • Managing of Marie Claire Editorial Intern Program



ELLE Magazine South Africa

• Features Writer

  • Jun 2012 - Jun 2013

  • Research and writing of features across a number of subjects and platforms for both print publication and elle.co.za• Managing the elle.co.za back end as required • Managing the brand’s social media platforms as required

• Copy Editor

  • Mar 2012 - Jun 2012

  • Copy editing, proof reading and fact-checking of pages of ELLE Magazine in InDesign format as well as daily posts for elle.co.za

• Features and Online Intern

  • Dec 2011 - Feb 2012

  • Research and writing of feature articles for ELLE Magazine• Write posts for www.elle.co.za on a daily basis



Mikateko Media

• South Africa
• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Writer

  • 2013 - 2013

  • Research and produce commissioned pieces for publication in Mango Airlines in-flight magazine, JUICE, on a freelance basis. • Research and produce commissioned pieces for publication in Mango Airlines in-flight magazine, JUICE, on a freelance basis.



ENGEN South Africa

• Freelance Content Producer

  • 2013 - 2013

  • Researching and compiling weekly news and business-specific content for Engen South Africa’s dealer intranet with a focus on the petroleum, oil and mineral sector. • Researching and compiling weekly news and business-specific content for Engen South Africa’s dealer intranet with a focus on the petroleum, oil and mineral sector.



Stellenbosch University

• South Africa
• Higher Education
• 700 & Above Employee

• Print Editor

  • Jan 2011 - Dec 2011

  Liaised between the BPhil Class of 2011 and outside publications with regards to the print contribution of the BPhil Class to these publications.

• LIP: Official Publication of Stellenbosch Woordfees - Chief English Copy Editor

  • Feb 2011 - Mar 2011

  Responsible for editing, and rewriting where necessary, of all English copy submitted for publication in InDesign format



THIIS Online Youth Culture Magazine

• South Africa

• Online Journalist

  • Feb 2010 - Nov 2011

  Writing feature pieces about issues affecting South African youth Writing feature pieces about issues affecting South African youth



Kip McGraw Education Centre

• Wynberg, Cape Town

• English and Mathematics Tutor

  • Nov 2008 - Dec 2010

  - Tutored English and Mathematics to learners from Grades 3 to 9 in small classes of maximum six learners. - Engaged with each learner individually within the larger group in allocated time slots - Prepared for lessons in advance and organised specialised material for each learner - Tutored English and Mathematics to learners from Grades 3 to 9 in small classes of maximum six learners. - Engaged with each learner individually within the larger group in allocated time slots - Prepared for lessons in advance and organised specialised material for each learner



City of Cape Town

• South Africa
• Government Administration
• 700 & Above Employee

• Media Volunteer

  • Feb 2010 - Jul 2010

  Assisted international journalists covering The World Cup from Cape Town and had come into the Media Centre to work on and file stories. Assisted international journalists covering The World Cup from Cape Town and had come into the Media Centre to work on and file stories.



UCT RAG

• Cape Town

• SAX Appeal Magazine Managing Editor

  • Oct 2009 - Feb 2010

  - Facilitated the production of the magazine, ensuring work was being completed to deadline - Ensured work submitted was in line with the thematic direction of the magazine - Provided administrative assistance to the Editor - Facilitated the production of the magazine, ensuring work was being completed to deadline - Ensured work submitted was in line with the thematic direction of the magazine - Provided administrative assistance to the Editor