Experience

American Exchange Group

• United States
• Wholesale
• 1 - 100 Employee

• Amazon Marketplace Manager

  • Jun 2023 - Present

  • Developed and executed strategic plans to increase sales, improve product visibility and ranking, and enhance customer engagement on Amazon. • Conducted market research and analysis to identify trends, opportunities, and competitive threats on the Amazon platform. • Collaborated with cross-functional teams to develop and execute initiatives that supported our business goals on Amazon, including product launches, promotions, and campaigns. • Optimized product listings, search terms, and product attributes to improve search ranking, conversion rates, and customer satisfaction. • Monitored and analyzed sales data, customer feedback, and key performance indicators to identify areas of improvement and drive growth on Amazon. • Kept up-to-date with the latest Amazon policies, trends, and best practices and provided insights and recommendations to internal stakeholders. Show less



Win Brands Group

• United States
• Retail
• 1 - 100 Employee

• Amazon Marketplace Manager

  • Aug 2021 - Mar 2023

  • Managing our Amazon Seller Central and Vendor Central accounts and execute strategic plans to drive growth. • Creating, updating and optimizing product listings to increase product ranking – titles, descriptions, imagery, bullet points, reviews, keywords, and keyword research. • Assisting and managing marketing campaign creation and optimization to drive revenue through Amazon Marketing Services (AMS) pay-per-click (PPC). • Troubleshooting with Amazon, case creation, reconciling inventory reimbursements. • Monitoring Brand and Seller performance, suppressed listings, stranded inventory, reviews, feedback, marketplace health, and other important platform metrics. • Pulling reports, analyzing data, and providing actionable insights to promote growth. • Assisting with revenue and demand forecasts, recommend Fulfillment By Amazon (FBA) replenishments weekly. • Coordinating with supporting internal teams (operation, marketing, design, production team, etc.). Show less



Eaglemoss

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Marketplaces Specialist

  • Feb 2020 - Aug 2021

  • Develop and implement a multi-year strategic vision for marketplaces (Amazon, eBay) cross-border commerce, establish actionable plans that support the overall objectives, and deliver on the annual financial plans • Manage the budget for marketplaces effectively to grow product visibility and discovery to drive sales • Analyze weekly reporting of marketplaces, identify actionable insights, and create plans to improvise business based on data and identify areas of opportunity through promotions, cross-sells, advertising optimization, content enhancement • Audit perform competitive shopping regularly to identify unique assortment opportunities for seasonal and everyday businesses and work with marketing, content, and site teams • Analyze customer feedback and other sources to define and improve category strategies, product assortments, marketing, fulfillment, and pricing opportunities • Communicate and collaborate with operations business partners (Logistics/ Fulfillment, customer service) Show less



Castlewood Apparel Corp.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Ecommerce Coordinator

  • Oct 2019 - Feb 2020

  • Managed Amazon FBA businesses for multiple brands by arranging shipping inventory with the Amazon FBA fulfillment centers • Created product listings by uploading pictures, pricing and other information on both Amazon Seller Central and Shopify • Creating promotional sales, newsletters and Amazon advertising campaigns to increase sales • Managed Amazon FBA businesses for multiple brands by arranging shipping inventory with the Amazon FBA fulfillment centers • Created product listings by uploading pictures, pricing and other information on both Amazon Seller Central and Shopify • Creating promotional sales, newsletters and Amazon advertising campaigns to increase sales



Crosspoint Seoul New York

• South Korea
• Design Services
• 1 - 100 Employee

• E-commerce & Digital Marketing Manager

  • Feb 2019 - Oct 2019

  • Managed all E-commerce channels such as Shopify and Amazon Seller Central Program (FBA) to sell Korean beauty products • Developed E-commerce sales strategy and marketing plan to increase sales on Amazon by building relationship with Amazon Buyer, launching Amazon Luxury Brand and creating an e-catalog • Built in-depth reports using Google Analytics for tracking KPIs and actively recommending changes to all social media advertisements • Created client acquisition strategies for beauty product trade shows Show less



Commercial Seating Products, Inc.

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• E-commerce & Marketing

  • Jul 2015 - Jan 2019

  • Increased online sales by 57% (800K) developing business-to-consumer sales relationships with online marketplaces • Created 15 online business accounts at Amazon, Houzz, Hayneedle, Overstock, and Wayfair • Increased total online marketplace accounts from three to fifteen over the past year, which led to online sales increasing to 22% of total company sales • Managed marketing department by creating advertisements in brochures, magazines, and catalogs • Assisted in industry trade shows by creating presentations and identifying trade show sales opportunities • Analyzed monthly sales figures to create inventory forecasts and develop purchasing plans to minimize potential inventory shortfalls with purchasing department • Worked with offshore factories on customer purchases orders and performed quality assurance on manufactured products • Created monthly and weekly sales reports depicting customer and product growth trends • Managed day-to-day customer and sale representative inquiries Show less



미디컴

• South Korea
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jun 2013 - Mar 2015

  • Developed corporate communications strategies for large retail and consumer goods companies • Created promotional programs for both seasonal promotions and new product releases • Organized press conferences for new product releases by contacting relevant media outlets and ensuring sufficient media coverage • Assisted clients in enhancing their social media presence by creating daily online communications and promotions • Supported clients in public issue management by creating press releases and providing explanations to media outlets Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Assistant

  • Apr 2012 - Jun 2012

  • Performed daily monitoring of 40-50 online media publications and summarized total coverage of new products for pharmaceutical companies • Created monthly magazine public relations report by identifying and scanning relevant magazine articles and advertisements • Assisted in document translations between English and Korean • Performed daily monitoring of 40-50 online media publications and summarized total coverage of new products for pharmaceutical companies • Created monthly magazine public relations report by identifying and scanning relevant magazine articles and advertisements • Assisted in document translations between English and Korean