Experience

Alchemy One (B Corp)

• Australia
• Advertising Services
• 1 - 100 Employee

• Business Director

  • Nov 2022 - Present



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Client Partner

  • Aug 2021 - Nov 2022

• Connections Planner, Director

  • Jan 2021 - Aug 2021



mSix&Partners

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Media Planning Director (APAC)

  • Nov 2019 - Jan 2021

  m/SIX is a company that sits within Mindshare. Key Industry: Entertainment - Video Games Key Responsibilities: • Collaborate with all stakeholders whether they be Global, Local or across our Hub to build Local Title Strategies and ensures these strategies are carried through to implementation • To lead the entire planning process across Asian and Middle Eastern markets and collaborate all stakeholders to ensure media tactics against each channel brings the strategic approach to life and answers the Business Objective • Analysis of past campaign results, both during and post, to ensure we are optimising throughout as well as using these to inform future campaigns. • Leads and inspires the development of original and impactful ideas across every aspect of the campaign (either through a workshop or one-on-ones with all other areas of the business) • Has trusted advisor relationship with clients and digs deeper to understand pressures outside of media to better understands the client’s business and category • Actively seeks and shares POVs and proactive opportunities to the brand teams, especially ones that are identified as key to potentially solving a business problem • Manages client and agency partner expectations with regards to deadlines and delivery of all work • Manages the development of team to ensure they are learning and developing • Manages timely delivery of regional/global requests both ad-hoc and routine • Assists in identifying new revenue opportunities • Manage budgets across all media touchpoints for internal teams and other agencies



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Director, Connections Planning

  • Apr 2019 - Nov 2019

• Associate Director Connections Planning

  • Aug 2017 - Apr 2019

  Key Clients: Kimberly ClarkKey Responsibilities:• Collaborate with both internal specialty teams and external agency partners to build brand strategies• Lead the project management of key product launches and campaign launches from a media POV • Lead the planning process and collaborate with all stakeholders to ensure media tactics against each channel brings the strategic approach to life and answers the Business Objective• Leads the development of original and impactful ideas across every aspect of the campaign (either through a workshop or one-on-ones)• Work with agency teams, internal speciality teams and client brand teams to analysis and interpret sales and media tactics. These insights are then used to inform future and current campaigns• Work with Data specialist to feed into econometric analysis. And also develop POV around the results and apply these insights to campaigns • Has trusted advisor relationship with clients allowing for better understanding of pressures outside of media to deliver business results• Shares POVs and proactive opportunities to the brand teams, especially ones that are identified as key to potentially solving a business problem• manages client and agency partner expectations with regards to the deadlines and delivery of all work• Manages timely delivery of regional/global requests both ad-hoc and routine• Assists in identifying new revenue opportunitiesKey Projects:• Helped lead the new marketing framework project for the marketing team • Refined a brand’s media plan by using econometric modeling, MWB Equity results and Ebiquity results to deliver an improved ROI vs the year prior. This improved ROI was seen against each individual channel and as a total campaign.• Collaborated with a brand team and a publisher to deliver a sampling opportunity. This saw the brand get a 4.5-star review with hundreds of positive reviews. It also increased sales and stopped a supermarket chain from cancelling the product line.



Carat Australia

• Australia
• Advertising Services
• 100 - 200 Employee

• Senior Business Manager

  • Jan 2016 - Aug 2017

  Key Clients: Woolworths Services, Tourism Ireland, Freedom Furniture, Premium FloorsKey Responsibilities:• Lead and execute the planning and building of media strategies across digital and offline mediums. This includes quarterly planning, FY17 and ad-hoc• Lead the implementation of campaigns across TV, Press, Radio, and Digital and the continual optimisations of said mediums to ensure they hit very tight CPA goals• Collaborate and negotiate with media partners to ensure we are getting the best deals and are implementing the best placements for each product• Manage all client reports. This includes Weekly Sales Data, Competitive Deep Dives, Quarterly Reviews, Media Landscapes, Post Campaigns etc• To build and cultivate the Client and Agency relationship• Analyse and interpret weekly media and sales data to present to the client teams• Manage the juniors on the team from Coordinator to Senior Executive. This ranges from managing their workloads to ensuring they are on track with their career progression• Project Manage a key event with client and vendor to ensure all goes to plan. Currently working with the Dog Lovers Show for our Pet Insurance productKey Projects:• As part of a team, we built imbedded the digital planning and buying within the team. This was a personal learning curve to understand all aspects of digital from implementation to strategy and planning. • Achieved the best sales results ever for the Car Insurance product across Jan 2016• Was a 2016 finalist in an internal Carat competition called Carat Scholarship. This involved two rounds that graded our ability to analysis and interpret technology and consumer trends and apply them to a current Carat client.• Also submitted to the Cannes Young Lions while working on Carat Scholarship• Became an Innovations Champion which consists of interstate conversations that focused on new trends and technologies. We also collaborated on live client briefs and case studies in our office.

• Business Manager

  • Jan 2015 - Jan 2016



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Executive

  • Oct 2013 - Dec 2014

  Key Clients: KFC, Pizza Hut Key Responsibilities: • Work with manager and CCP to build media strategy recommendations on new and test products, then presenting this back to the client • Implement campaigns across television, radio, VOD and OOH as well as monitoring of said campaigns to ensure delivery of all goals • Planning and implementing local store marketing campaigns as well as managing the relationships with these stores • Weekly tracking of post data including TARP, PIB as well as securing makegoods where shortfalls are experienced • Financial management: used BCC System - ownership of all invoicing details; loading schedules, cross checking in holdings and with networks/vendors, compiling paperwork, ensuring correct PO's are assigned and resolving any account queries • Work with team and external partners to manage key sponsorship deliverables which includes spot allocations, material delivery, billboards, pull through’s and audience guarantees • Deal Tracking: ownership in regard to tracking spend across all networks and vendors as well as PIB across the year • Direct reporting to clients in regards to buying summaries, post reports, spot lists as well as general program updates and sponsorship updates • Help manage and prioritise the workload of junior staff • Training of new staff Key Projects: • Helping manage and implement The Voice sponsorship. This was a new sponsorship for KFC whereby the client was absolutely ecstatic to have in their arsenal. As part of this sponsorship we negotiated billboards and premium spot placements. • Worked closely with the digital team as well as Pedestrian and Nova to bring to life a new campaign, you might remember the Doritos Stuffed Crust Pizza. Additionally, we also manage to get a new media format on the plan in the form of bus panels. Overall this new campaign includes a lot of firsts for Pizza Hut which is a testament to the strong relationship we have built.



OMD Australia

• Australia
• Advertising Services
• 400 - 500 Employee

• Screen Trader

  • Sep 2011 - Oct 2013

  Key Clients: J&J, Village Roadshow Key Responsibilities: • Work with planners to implement television campaigns as well as monitoring of said campaigns to ensure delivery of all goals – reach in particular • Negotiate and liaise with planners and networks to ensure optimum campaign results • Weekly tracking of post data including TARP, PIB and competitive clashes as well as securing makegoods where shortfalls are experienced • Assist with creative insight and strategy development of key movie titles, providing research and tactical support • Financial management: BCC System - ownership of all invoicing; loading buys, cross checking in holdings and with networks, compiling paperwork, ensuring correct PO's are assigned and resolving any account queries • Co-ordinate and work with networks and clients to secure and implement additional television activity such as billboards, sneak peeks, Channel integration and VIZ pull through. • Support senior staff with reporting of campaigns, channel and audience profiling etc • Direct reporting to clients in regards to Final Buys, Post Analysis Reports, Spot Lists as well as general program updates and answering of queries • Daily analysis, tracking and reporting of nightly television numbers for the wider OMD community • Help manage and prioritise the workload of junior staff • Training of new staff Key Projects: • Implemented and managed The Great Gatsby TV activity, co-coordinated station ID's, channel integrations, consumer promotions and billboards, client reports and monitoring of campaign results. This film has since recorded the biggest ever opening for an Australian film and sees the total box office sit at $21M to date. • Implemented and managed Man Of Steel television activity. This was a multifaceted campaign that involved a per-launch teaser campaign, 60sec spots in high performing programs, a VZ Pull Through, a Fox Sports News logo and message, pop-ups, sneak peeks and billboards. This opened to a massive $8.8M



Jeanswest

• Australia
• Retail Apparel and Fashion
• 200 - 300 Employee

• Sales Assistant

  • Apr 2010 - Sep 2011



Northmead Growers Market

• Retail Assistant

  • Jan 2005 - Apr 2010