Experience

Boomerang

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Design Boomerang

  • Dec 2022 - Present

  I was in charge of the production team. My assignment was to revitalise the range and develop styles within the Boomerang vision. Seek new ways to optimise product development. I was in charge of the production team. My assignment was to revitalise the range and develop styles within the Boomerang vision. Seek new ways to optimise product development.



Lundhags - Mad about Nature since 1932

• Sweden
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Product Designer

  • Nov 2021 - Nov 2022

  I was one of two senior designer assigned to strengthen the brand by developing a product range that carried both innovation and commercial strength. We were responsible for the whole apparel range including accessories. We made trend analysis within our own range as well as the outdoor business as a whole and followed the development within sustainability and technique within the industry. We were responsible for fabric sourcing, technical sketches, colour-card, mood-boards and presentations. We also had a tight dialogue with our test team. Show less



STRONGER

• Sweden
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Designer

  • Dec 2020 - Nov 2021

  Maternity leave substitute as Senior Designer. During my time at the brand I was responsible for all categories in their range. Together with different parts of the Stronger team I set the them for each drop, curated the range plan, designed and developed the products. I also worked close with the marketing team to support them with their campaign work. Maternity leave substitute as Senior Designer. During my time at the brand I was responsible for all categories in their range. Together with different parts of the Stronger team I set the them for each drop, curated the range plan, designed and developed the products. I also worked close with the marketing team to support them with their campaign work.



Fjällräven

• Sweden
• Sporting Goods Manufacturing
• 300 - 400 Employee

• Senior Designer

  • Jan 2015 - Nov 2020

  I was part of the Rn'D team which were responsible to develop the range and to catalyse the development of the brand. During my time with Fjällräven I worked with both men's and women's wear and all concepts. I designed everything from outerwear to light knits and accessories as well as plaids for shirts and jacquard patterns for knits. I was also responsible for a few special projects like for example the collaboration with Acne Studios. I was part of the Rn'D team which were responsible to develop the range and to catalyse the development of the brand. During my time with Fjällräven I worked with both men's and women's wear and all concepts. I designed everything from outerwear to light knits and accessories as well as plaids for shirts and jacquard patterns for knits. I was also responsible for a few special projects like for example the collaboration with Acne Studios.



Filippa K

• Sweden
• Retail Apparel and Fashion
• 100 - 200 Employee

• Design Men's wear

  • Feb 2011 - Jan 2015

  I was a part of the Men's designteam at Filppa K.Designing accessories and prints for knitwear and shirts.Product developing of knitwear from design to salesmen samples.CSR-coordinator for the design department.

• Design assistent, Accassories

  • Aug 2010 - Jan 2011

  Assisting the accassory designer with sketches and instructions.



Vond

• Stockholm, Sverige

• Owner

  • Jan 2004 - Oct 2007

  I ran the fashion brand Vond together with Hjördis Augustsdottir Wallin. Vond was a tailored brand with edge, designed for women. The collections had unique one-of-a-kind pieces tailored by me and Augustsdottir, combined with a wider commercial base. Vond was recognised both by daily press and fashion media and took part in several exhibitions among others at Svensk Form. Vond collaborated among others with Nordiska Kompaniet, Hotel Nordic Light and Hesselboms universum. I ran the fashion brand Vond together with Hjördis Augustsdottir Wallin. Vond was a tailored brand with edge, designed for women. The collections had unique one-of-a-kind pieces tailored by me and Augustsdottir, combined with a wider commercial base. Vond was recognised both by daily press and fashion media and took part in several exhibitions among others at Svensk Form. Vond collaborated among others with Nordiska Kompaniet, Hotel Nordic Light and Hesselboms universum.