Experience

Troika Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Media Operations

  • May 2022 - Present



Converge

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jun 2021 - May 2022

• Associate Account Director

  • Dec 2019 - May 2022

• Associate Media Strategist

  • Dec 2018 - Dec 2019



The Business Journals

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Client Sucess Manager

  • Dec 2016 - Dec 2018

  Support national and local digital sales efforts while executing digital ad campaigns accurately and efficiently - Responsible for day-to-day relationships with National and Local Sales Managers as well as clients/agencies. - Steward campaigns from start to finish inclusive of kick off calls, mid campaign calls, wrap up calls -Optimize campaigns to ensure delivery and work to meet client KPI's/Benchmarks -Analyze Moat and Lotame data to provide clients with a deeper… Show more Support national and local digital sales efforts while executing digital ad campaigns accurately and efficiently - Responsible for day-to-day relationships with National and Local Sales Managers as well as clients/agencies. - Steward campaigns from start to finish inclusive of kick off calls, mid campaign calls, wrap up calls -Optimize campaigns to ensure delivery and work to meet client KPI's/Benchmarks -Analyze Moat and Lotame data to provide clients with a deeper insight into their campaigns performance.

• National Sales Coordinator

  • Aug 2014 - Dec 2016

  * Support VP of Sales and Sales Managers * Create print and digital advertising proposals for top and prospective clients * Liaise between 40 local print markets and various advertising agencies to meet the clients’ requests * Generate and process insertions orders and contracts for advertising opportunities * Maintain and update weekly sales revenue for VP of Sales and Sales Managers * Develop and sustain relationships with potential and existing clients by… Show more * Support VP of Sales and Sales Managers * Create print and digital advertising proposals for top and prospective clients * Liaise between 40 local print markets and various advertising agencies to meet the clients’ requests * Generate and process insertions orders and contracts for advertising opportunities * Maintain and update weekly sales revenue for VP of Sales and Sales Managers * Develop and sustain relationships with potential and existing clients by coordinating professional meetings, attending promotional events and providing effective back end support * Optimize sales by collecting and submitting valuable market trend information to sales mangers * Monitor and optimize digital campaigns to best meet client/agency KPI's *• Maintain a high attention to detail to implement digital advertising campaigns using programs like Salesforce, Fattail, and Google DFP.



New York Road Runners

• United States
• Spectator Sports
• 200 - 300 Employee

• PR and Media Relations Coordinator

  • Sep 2013 - Dec 2013

  •Assisted in planning and execution of the 2013 ING NYC Marathon, Fifth Ave Mile, Race to Deliver, Staten Island Day Half, and Midnight Run •Pitched human interest, celebrity, and professional running news to major media outlets, held press conferences and oversaw media coverage for the worlds largest marathon. •Managed media inbox as well as the NYRR Media Twitter account. Increased twitter followers by 45%. •Liaison between the media, NYRR staff and NYRR runners… Show more •Assisted in planning and execution of the 2013 ING NYC Marathon, Fifth Ave Mile, Race to Deliver, Staten Island Day Half, and Midnight Run •Pitched human interest, celebrity, and professional running news to major media outlets, held press conferences and oversaw media coverage for the worlds largest marathon. •Managed media inbox as well as the NYRR Media Twitter account. Increased twitter followers by 45%. •Liaison between the media, NYRR staff and NYRR runners. Coordinated interviews in person, via phone/Skype and through email exchange. •Assisted in credentialing process in an effort to maximize press coverage Show less •Assisted in planning and execution of the 2013 ING NYC Marathon, Fifth Ave Mile, Race to Deliver, Staten Island Day Half, and Midnight Run •Pitched human interest, celebrity, and professional running news to major media outlets, held press conferences and oversaw media coverage for the worlds largest marathon. •Managed media inbox as well as the NYRR Media Twitter account. Increased twitter followers by 45%. •Liaison between the media, NYRR staff and NYRR runners… Show more •Assisted in planning and execution of the 2013 ING NYC Marathon, Fifth Ave Mile, Race to Deliver, Staten Island Day Half, and Midnight Run •Pitched human interest, celebrity, and professional running news to major media outlets, held press conferences and oversaw media coverage for the worlds largest marathon. •Managed media inbox as well as the NYRR Media Twitter account. Increased twitter followers by 45%. •Liaison between the media, NYRR staff and NYRR runners. Coordinated interviews in person, via phone/Skype and through email exchange. •Assisted in credentialing process in an effort to maximize press coverage Show less



Slate PR

• New York, NY

• Intern

  • Apr 2013 - Jul 2013

  Talent and Event Publicity • Scheduled and coordinated meetings, appointments, and travel arrangements for supervisors and managers •Event planning and assistance at events with talent handling, media check-in, event and client management. •Assisted in planning and execution of events including the 2013 Tony Awards, Food Bank of NYC Can Do Awards, as well as the 7th annual DKMS Gala. •Created press materials, messaging, media lists, and recap reports to build… Show more Talent and Event Publicity • Scheduled and coordinated meetings, appointments, and travel arrangements for supervisors and managers •Event planning and assistance at events with talent handling, media check-in, event and client management. •Assisted in planning and execution of events including the 2013 Tony Awards, Food Bank of NYC Can Do Awards, as well as the 7th annual DKMS Gala. •Created press materials, messaging, media lists, and recap reports to build foundation for campaigns. •Media outreach relationship building and relationship maintenance on a daily basis. •Client relations, supporting day-to-day client needs Show less Talent and Event Publicity • Scheduled and coordinated meetings, appointments, and travel arrangements for supervisors and managers •Event planning and assistance at events with talent handling, media check-in, event and client management. •Assisted in planning and execution of events including the 2013 Tony Awards, Food Bank of NYC Can Do Awards, as well as the 7th annual DKMS Gala. •Created press materials, messaging, media lists, and recap reports to build… Show more Talent and Event Publicity • Scheduled and coordinated meetings, appointments, and travel arrangements for supervisors and managers •Event planning and assistance at events with talent handling, media check-in, event and client management. •Assisted in planning and execution of events including the 2013 Tony Awards, Food Bank of NYC Can Do Awards, as well as the 7th annual DKMS Gala. •Created press materials, messaging, media lists, and recap reports to build foundation for campaigns. •Media outreach relationship building and relationship maintenance on a daily basis. •Client relations, supporting day-to-day client needs Show less



Mercury Public Affairs

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Intern

  • Sep 2012 - Jan 2013

  •Prepared daily reports for clients, conducted online and industry research; analyzed and evaluated findings •Greeted visitors and determined to whom and when they could speak with specific individuals while overseeing reception area. •Opened, sorted, and distributed incoming messages and correspondence •Purchased and maintained office supply inventories, and being careful to adhere to budgeting practices •Recorded, transcribed and distributed minutes of… Show more •Prepared daily reports for clients, conducted online and industry research; analyzed and evaluated findings •Greeted visitors and determined to whom and when they could speak with specific individuals while overseeing reception area. •Opened, sorted, and distributed incoming messages and correspondence •Purchased and maintained office supply inventories, and being careful to adhere to budgeting practices •Recorded, transcribed and distributed minutes of meetings •Learned organizational processes, policies and procedures with minimal ramp-up time •Aided management in lobbying efforts •Assisted in event planning for one of the nations top defense contractors •Worked extensively at meeting clients various needs •Tracked legislative developments on a wide range of issues •Conducted policy research and analysis for government relations team •Drafted copies of online and traditional media campaigns. •Worked extensively with programs such as Cision point, Knowlegis, and Leadership directories •Acquired the ability to multi-task and operate independently Show less •Prepared daily reports for clients, conducted online and industry research; analyzed and evaluated findings •Greeted visitors and determined to whom and when they could speak with specific individuals while overseeing reception area. •Opened, sorted, and distributed incoming messages and correspondence •Purchased and maintained office supply inventories, and being careful to adhere to budgeting practices •Recorded, transcribed and distributed minutes of… Show more •Prepared daily reports for clients, conducted online and industry research; analyzed and evaluated findings •Greeted visitors and determined to whom and when they could speak with specific individuals while overseeing reception area. •Opened, sorted, and distributed incoming messages and correspondence •Purchased and maintained office supply inventories, and being careful to adhere to budgeting practices •Recorded, transcribed and distributed minutes of meetings •Learned organizational processes, policies and procedures with minimal ramp-up time •Aided management in lobbying efforts •Assisted in event planning for one of the nations top defense contractors •Worked extensively at meeting clients various needs •Tracked legislative developments on a wide range of issues •Conducted policy research and analysis for government relations team •Drafted copies of online and traditional media campaigns. •Worked extensively with programs such as Cision point, Knowlegis, and Leadership directories •Acquired the ability to multi-task and operate independently Show less



New York Power Authority

• United States
• Utilities
• 700 & Above Employee

• Developmental Intern

  • May 2010 - Jan 2012

  •Drafted and edited press releases as well as media advisories •Created presentations for senior staff including SVP of Corporate Communications and VP of Emergency Management to be presented at trustee meetings. •Established media lists •Prepared media kits and distributed at press conferences •Developed relationships with journalist through daily media calls •Gained proficient knowledge of the media tracking/outreach program Vocus. •Established fact… Show more •Drafted and edited press releases as well as media advisories •Created presentations for senior staff including SVP of Corporate Communications and VP of Emergency Management to be presented at trustee meetings. •Established media lists •Prepared media kits and distributed at press conferences •Developed relationships with journalist through daily media calls •Gained proficient knowledge of the media tracking/outreach program Vocus. •Established fact sheets and letters to residents •Project manager for Purple Martin Habitat Improvement Project •Attended outside events and gained networking skills Show less •Drafted and edited press releases as well as media advisories •Created presentations for senior staff including SVP of Corporate Communications and VP of Emergency Management to be presented at trustee meetings. •Established media lists •Prepared media kits and distributed at press conferences •Developed relationships with journalist through daily media calls •Gained proficient knowledge of the media tracking/outreach program Vocus. •Established fact… Show more •Drafted and edited press releases as well as media advisories •Created presentations for senior staff including SVP of Corporate Communications and VP of Emergency Management to be presented at trustee meetings. •Established media lists •Prepared media kits and distributed at press conferences •Developed relationships with journalist through daily media calls •Gained proficient knowledge of the media tracking/outreach program Vocus. •Established fact sheets and letters to residents •Project manager for Purple Martin Habitat Improvement Project •Attended outside events and gained networking skills Show less