Experience

Blue Train Marketing Limited

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Chief Operating Officer

  • Nov 2014 - Present

  Partner in this marketing and communications company; delivers full portfolio services, including PR, internal and external communications, marketing planning and execution for start-ups, SMEs and large corporations. Selected contracts include: INDUSTRY MARKETING MANAGER, CGI: Seven-month contract for Global banking arm of international services company to develop and execute global marketing plan, including defining value proposition to support business development and sales, establish and maintain CGI’s market position and support go-to-market activities across the company. • Rapidly gained sector knowledge; assumed significantly increased responsibly as company structure changed. • Managed, designed and delivered CGI participation at key international banking event (SIBOS); facilitated end-to-end marketing initiative, including organising stand, planning and scheduling meetings, preparing thought-leadership papers and developing core messaging for the event. • Delivered three detailed thought-leadership documents and wrap-around communications packages in tight four-month time frame; incorporated press releases and internal and external communications. • Aligned marketing and communications materials with current trends and user expectations; collaborated with digital team to repackage thought-leadership papers for social media use, and launched the global financial services blog. • Boosted company visibility; introduced press release strategy, delivered four releases within initial five months of contract. • Exceeded previous year’s success metrics including lead volumes and projected pipeline revenue by more that 53% ECO CAPACITY EXCHANGE: Marketing consultancy to promote this global alternative trading mechanism project. • Supported event strategy and planning to raise awareness of the ECO Capacity Exchange in targeted industry sectors • Delivery of content strategy for social media campaign, including a Linked In project to target C-level executives Show less



First Data Corporation

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Manager

  • Aug 2012 - Nov 2014

  Re-hired in a promoted position for a third time with this global business-to-business payment solutions company, initially as a contractor, then retained as marketing lead on high profile banking status attainment project. • BANKING STATUS PROJECT: Collaborated with sales, maximised lead opportunities across full portfolio of financial services technology projects via creation of targeted B2B acquisitions and retention campaigns; products included data analytics, next generation ePOS (Clover), loyalty and mobile payments. • Project managed, designed and delivered marketing plans and campaigns in major 13-month internal project for delivery to over 40 diverse tier-one to tier-three partners, including financial services authority, chamber of commerce, blue-chip and small, niche partners. • Met stringent banking timelines; enable successful attainment of banking status at project completion. • Implemented ecommerce marketing plan; increased lead generation through online shopping cart and digital solutions. • Enabled high-level sales and over 200 leads for Clover, including a key high street retail client, through successful planning, management and attendance at sector events, including Retail Business Technology Expo and the Restaurant Show. • BUSINESS INFRASTRUCTURE CHANGE: Project-managed stakeholder marketing and communications in major infrastructure change project; collaborated with project, legal and sales teams. • Planned, managed and executed attendance at ABTA Travel Convention. • Developed and implemented lead generation strategy and tactics for referral partners and trade associations. Show less



Freelance Creative Services

• London, United Kingdom

• Marketing and Communications Consultant

  • Sep 2007 - Aug 2012

  Delivered client-specific marketing and communication projects to small, medium and large national and international businesses, including thought-leadership papers, press releases, distribution management, digital marketing, copywriting, website launch and SMS. • NATIONAL WEBSITE LAUNCH: hired to manage launch of new business zone on workingmums.co.uk website. • Increased client base; delivered search engine, optimised digital marketing strategy and copywriting for site and enhanced functionality; conducted competitor research to inform site architecture and proved enhanced user experience. • Planned and delivered successful launch, incorporated media outreach and targeted direct mail campaigns • B2C LEAD GENERATION, ACQUISITION AND RETENTION: Produced sector-targeted copy and press releases for mobile phone gaming company (Probability), including copywriting for acquisition and retention emails. • Delivered succinct, direct sales messages and call-to-action via Twitter and SMS; segmented customer data to define targets. • ADDITIONAL PROJECTS SUMMARY: Projects for other clients include: • Provision of thought-leadership papers, press releases, managing and monitoring distribution for ReD Worldwide. • New website launch and customer brochure preparation for SwiftStake Technologies. • Generated online content; collated and used CMS data, devised and implemented social media campaigns for Gtech G2. management, copywriting) • Probability – (Press releases, CMS co-ordination, copywriting for web and SMS) • Gtech G2 – Web management, web content generation, CMS co-ordination, social media campaigns Show less



First Data

• Financial Services
• 300 - 400 Employee

• International Communications Manager

  • Jan 2007 - Jul 2007

  Hired to manage international internal communications across website and electronic newsletters; edited 32-page monthly employee publication and wrote copy for product marketing and customer brochures. Hired to manage international internal communications across website and electronic newsletters; edited 32-page monthly employee publication and wrote copy for product marketing and customer brochures.



Visteon Corporation

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Interim Internal Communication Manager/Communications Specialist, Europe

  • Nov 2001 - Dec 2006

  Initially a contract as editor, then secured a full-time role as communications specialist. • Ensured cohesive internal and external messaging, drove lead generation and delivered concept for major advertising campaigns. • Launched international e-newsletter; led publication in 13 languages, cooperated with multiple nationalities in end-to-end production of documents, ensured accurate and timely translation and dissemination of newsletter. • Devised and implemented a crisis communication plan; facilitated immediate response to negative internal and external crises. Show less



Earlier Career

• London, UK

• Various

  • 1994 - 2001

  Jacokes Communications: Internal Communications Specialist Charles Barker Publishing: Editor | Senior Account Executive Paragon Communications: Account Executive Herts & Essex Newspapers: Journalist Herald Newspapers: Journalist Jacokes Communications: Internal Communications Specialist Charles Barker Publishing: Editor | Senior Account Executive Paragon Communications: Account Executive Herts & Essex Newspapers: Journalist Herald Newspapers: Journalist