Sarah Holyoak
Account Director at Bray Leino Limited- Claim this Profile
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Bio
Experience
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Bray Leino
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Account Director
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Jan 2012 - Present
Bristol, United Kingdom
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Senior Account Manager
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Aug 2011 - Feb 2012
Bristol, United Kingdom
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flourish
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager and Senior Account Manager
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Feb 2009 - Aug 2011
digital communications for Coke Zone loyalty programme via email, social media and web, plus bespoke projects for other Coca-Cola brands The Telegraph: Acquisition and retention communications for subscriber loyalty scheme, adapting above the line campaign across digital media across the brand Reed Specialist Recruitment: developing brand identities, planning communication strategy and developing integrated marketing campaigns Hiscox: Developing digital campaigns, both acquisition… Show more digital communications for Coke Zone loyalty programme via email, social media and web, plus bespoke projects for other Coca-Cola brands The Telegraph: Acquisition and retention communications for subscriber loyalty scheme, adapting above the line campaign across digital media across the brand Reed Specialist Recruitment: developing brand identities, planning communication strategy and developing integrated marketing campaigns Hiscox: Developing digital campaigns, both acquisition through affiliate partners, e.g. Daily Mail Group Key responsibilities: Managing and developing key client relationships Developing innovative communication strategies, relevant to the market and audience Creative brainstorming for original solutions, utilising the latest digital and social media Managing and co-ordinating integrated campaigns, ensuring various media are used effectively and in a timely manner Liaising closely with other agencies, including PR, digital development and media buyers Analysing efficiency of campaigns and recommending future developments Identifying additional new business opportunities, within existing and new clients, proactively researching and presenting proposal ideas Line managing and developing two account executives Show less
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DENTSPLY IH
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Sweden
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Medical Device
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200 - 300 Employee
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Product Manager
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May 2008 - Feb 2009
Planning, implementing and presenting marketing campaigns Managing website and creating monthly newsletters Selecting and briefing suppliers to design and produce marketing collateral Commissioning and analysing market research Project managing high profile national product launch Providing cost analysis and strategy for marketing budget Initiating and managing sponsorship, including charities and key opinion leaders Line management responsibilities for Marketing Assistant… Show more Planning, implementing and presenting marketing campaigns Managing website and creating monthly newsletters Selecting and briefing suppliers to design and produce marketing collateral Commissioning and analysing market research Project managing high profile national product launch Providing cost analysis and strategy for marketing budget Initiating and managing sponsorship, including charities and key opinion leaders Line management responsibilities for Marketing Assistant and Marketing Secretary Staying aware of developments in competitors' products and relevant markets Developing three year marketing plan and brand strategy Show less
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Senior Account Executive
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Mar 2007 - May 2008
Implementing and managing marketing campaigns for key clients, including Disney, Heineken, Nescafe, Tefal, and Krups Detailed knowledge of packaging, brochures, POS, large display and exhibition stands, websites, mailers and email campaigns Working with in-house creative teams and suppliers to ensure the smooth running of campaigns Working closely with a variety of PR and media agencies to deliver integrated campaigns
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Carlton Cards
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Manufacturing
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100 - 200 Employee
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Assistant Product Manager
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Jul 2005 - Mar 2007
Carlton Cards, Dewsbury Launching product ranges to sales teams and clients Managing content of the company website and literature Writing copy for articles in industry magazines Developing new products for National Accounts, including Tesco and Sainsburys
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Education
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University of Gloucestershire
Early years teacher training, EDUCATION -
2008-2009 City of Bristol College CIM
Diploma; BA (Hons), Marketing; English Literature -
University of Birmingham
BA, English Literature -
The Royal High School
B, English Literature; Biology; A; A Chemistry