Experience

Fabrick

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Senior Account Manager

  • Nov 2020 - Present



Automotive Transformation Group

• United Kingdom
• Technology, Information and Media
• 200 - 300 Employee

• Project Controller

  • Jul 2016 - Nov 2020

  • Defined and embed project controls, standards and provided ongoing governance on incoming orders, configuration documents, variations, quality checks and project launches. • Using JIRA and Excel I provided over 145 ongoing, 17 weekly, 76 monthly, 30 quarterly and 4 annual reports as well as ad hoc reports across all levels of the business. These displayed team and company overviews and breakdowns, opportunities within teams, forecasts and time restricted comparisons. • Created, controlled and continually updated a large database of all information collected. • Instigated new tracking milestones and collection methods. • Scoped out and site mapped a Wordpress site of all launched projects with detailed information on each to create internal communication and a knowledge database within the company. Furthermore, I planned phased enhancements for this site.• Completed manual data collection from JIRA of 60 -100 pieces of data per project, across 15 different project types and over 800 projects. Show less

• Retail Client Services Manager

  • Nov 2013 - Jul 2016

  • Managed a team of Account Managers, Project Managers and Designers, reporting into the Head of Retail and Head of Client Services. • Oversaw work on 120 clients to ensure deadlines were adhered to and customer satisfaction was improved.• Acted as point of escalation for clients, managed client situations as they arose and resolved these in a timely and effective manner. • Project managed websites from order and configuration through to testing, launch and completion on snagging items.• Worked closely with the marketing team to develop promotional material to work in tune with PPC and social campaigns.• Conducted monthly client meetings to report on development and opportunities over the next month that coincided with current promotions and SEO strategies.• Created innovative and effective campaigns and promotions within strict budgets and timelines.• Investigated and reported on UX within specific software as well as reporting on site statistics including Google Analytics data.• Implemented training guidelines and ongoing processes for new and existing team members covering products, standards required and software and industry updates. Show less

• Senior Digital Account Executive

  • Mar 2013 - Nov 2013

  • Grew the Accounts Support team from 2 Account Executives to 5 Account Managers and a Designer in 8 months.• Responsible for building better customer relationships and proactively engaging with clients, which resulted in a 356% increase in ad hoc spend in the first 8 months.• Introduced and implemented strategic site reviews that were responsible for an additional £7,656.25 spend in 4 months, whilst still maintaining current spend into the business. • Changed perceptions of engagement with the company through useful monthly interaction regarding industry updates, new model launches and features within the software.• Implemented tactical packages that saw an additional £5,000 spend in the first few months and ensure they were available for all major industry events. Show less

• Account Support Executive

  • Feb 2011 - Mar 2013

  • Working in a team, managing 35 dedicated clients including top 200 automotive dealers, ensuring requests are completed to a high standard, with strict deadlines and meeting the required budget.• Ensuring calls to actions are effective and prominent within websites, recommending amendments to the site that have improved offers views by 33% and improved the average time on websites by 2 minutes. • Shortly after starting presenting my feedback to clients on amends to their website and the effect they had on conversion, to the Account Support team as a new process to be implemented. • Ensuring interactive and exciting promotional graphics and content are available for events and campaigns.• Monitoring automotive clients social media sites and recommending enhancements to further interact with their target market.• Producing PowerPoint presentations on the latest news and products for dedicated brands and presenting to required personnel.• Presenting to clients in regards to their account, progression, statistics and market information.• Monitoring key trends within the industry to ensure clients are gaining maximum exposure for new opportunities and advertising within key industry peaks. • Ensuring brands are effectively communicating within the brand personality in a method that will capture the key demographic. • Monitoring Google Analytics, Intellitracker and tracking tools to ensure calls to actions are effective and sites are converting well. Show less



Berkeley Homes

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Assistant

  • Apr 2010 - Feb 2011

  • Writing and updating content on the company website and relevant portals, ensuring that all copy exudes brand identity and adheres to brand guidelines. • Initiating ideas for campaigns and finding unique approaches to campaigns in both above the line and below the line media that is in keeping with the company’s prestigious reputation. • Manipulation and alteration of images using Adobe Photoshop, for the website and Sales and Marketing suite displays. • Creating Powerpoint Presentations and word documents for overseas exhibitions, pitches, briefs and mail outs. • Critiquing and as a result improving current SEO within the website. • Monthly analysis of PPC keywords and phrases along with click through rates to ensure that PPC is running efficiently. • Analysing current trends within the market and key sectors from blogs and social networking sites. Show less