Experience

Fireshine Games

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Marketing Director

  • Oct 2017 - Present



Mercurius Marketing Ltd

• London, United Kingdom

• Managing Director

  • May 2015 - Aug 2017

  Mercurius Marketing offers brand management expertise, business strategy, product and performance marketing, digital strategy and gamification. Specialist in collaborating with creative teams to help define successful commercial and route to market strategies for new product launches, with experience working across multinationals, SMEs and start-ups in Europe and North America. Clients include Sold Out; Dovetail Games; SEGA & a host of indie developers Mercurius Marketing offers brand management expertise, business strategy, product and performance marketing, digital strategy and gamification. Specialist in collaborating with creative teams to help define successful commercial and route to market strategies for new product launches, with experience working across multinationals, SMEs and start-ups in Europe and North America. Clients include Sold Out; Dovetail Games; SEGA & a host of indie developers



ESL FACEIT Group - EFG

• Germany
• Computer Games
• 1 - 100 Employee

• ESL UK Business Development Director

  • Mar 2016 - Jan 2017

  ESL is the world’s largest esports company with over 400 employees across 15 offices. We have hosted over 500 events with 95m+ Twitch hours watched. Trusted by the biggest and best brands in competitive gaming with unparalleled experience running online tournaments. ESL is the world’s largest esports company with over 400 employees across 15 offices. We have hosted over 500 events with 95m+ Twitch hours watched. Trusted by the biggest and best brands in competitive gaming with unparalleled experience running online tournaments.



Square Enix

• United Kingdom
• Computer Games
• 700 & Above Employee

• Vice President Brand & Marketing - Live Division

  • Oct 2013 - May 2015

  Overseeing the Brand, Marketing, PR & Creative Services team for the Square Enix mobile & F2P games.

• Vice President Brands, Eidos Studios

  • Dec 2009 - May 2015

  • Responsible for the global strategic planning and management of the SEE studio portfolio, across 5 international studio brand teams & the PAL regional marketing teams. • VP Brand for Square Enix working with Crystal Dynamics on the successful "reboot" of Tomb Raider, from concept research to launch, SEE's biggest release to date & the fastest selling game in the franchise. • Reporting to the COO & working with the General Management team to deliver the PAL revenue objectives for the… Show more • Responsible for the global strategic planning and management of the SEE studio portfolio, across 5 international studio brand teams & the PAL regional marketing teams. • VP Brand for Square Enix working with Crystal Dynamics on the successful "reboot" of Tomb Raider, from concept research to launch, SEE's biggest release to date & the fastest selling game in the franchise. • Reporting to the COO & working with the General Management team to deliver the PAL revenue objectives for the group. Providing direction to the PAL publishing group on market scope, marketing spend & media mix, ensuring marketing plans are delivered & effectively executed against. • Overseeing the creation of the global brand strategy; creative campaigns; communication & promotional partnerships plans for Hitman Absolution, a UK top 5 videogame in 2012 and Sleeping Dogs, the most successful new videogame IP in the UK & France in 2012.



Eidos

• Group Marketing Director

  • Feb 2008 - Dec 2009

  • Head of department responsibility leading the brand team & creative services department, managing third party relationships, setting and driving marketing strategy reporting to the European MD for Publishing. • Responsible for the development and implementation of the global brand strategy for the Tomb Raider Franchise, including global management of our brand, PR, community, licensing and promotional partnerships • Overseeing the development of all marketing programs including… Show more • Head of department responsibility leading the brand team & creative services department, managing third party relationships, setting and driving marketing strategy reporting to the European MD for Publishing. • Responsible for the development and implementation of the global brand strategy for the Tomb Raider Franchise, including global management of our brand, PR, community, licensing and promotional partnerships • Overseeing the development of all marketing programs including advertising, promotions, PR, online in conjunction with the local territories. • Responsibility for the marketing budget of £15 million • Managing relationships with key departments at the head office including, product development, creative services, operations, localization and QA.

• Brand Controller

  • Mar 2006 - Feb 2008

  • Ensure strategic marketing processes are in place, understood and applied, motivating 6 direct reports to deliver against clearly defined objectives • Manage the budgeting, forecasting, financial planning process for the brand team • Develop and implement brand strategy across both mature and new properties, including Tomb Raider, Batman Arkham Asylum; Mini Ninja’s; Just Cause and ensuring consistency, high creative standards and brand integrity across a portfolio • Lead the… Show more • Ensure strategic marketing processes are in place, understood and applied, motivating 6 direct reports to deliver against clearly defined objectives • Manage the budgeting, forecasting, financial planning process for the brand team • Develop and implement brand strategy across both mature and new properties, including Tomb Raider, Batman Arkham Asylum; Mini Ninja’s; Just Cause and ensuring consistency, high creative standards and brand integrity across a portfolio • Lead the relationship with the Studio Executive Producers during pre-production and full production, commissioning focus groups and research to feedback on product design and market potential



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Global Marketing Manager - Harry Potter

  • Dec 2003 - Mar 2006

  • Worldwide marketing lead & brand champion, managing the global brand strategy for the Harry Potter videogame franchise, with sales of over 30 million units. • Established a new videogame franchise strategy with the launch of Harry Potter and the Goblet of Fire utilising film talent across all Marcomms and advocating a “closer to the movie” in-game strategy. • Key contact for Warner Brothers, fostering a strong relationship and developing cross promotional opportunities with… Show more • Worldwide marketing lead & brand champion, managing the global brand strategy for the Harry Potter videogame franchise, with sales of over 30 million units. • Established a new videogame franchise strategy with the launch of Harry Potter and the Goblet of Fire utilising film talent across all Marcomms and advocating a “closer to the movie” in-game strategy. • Key contact for Warner Brothers, fostering a strong relationship and developing cross promotional opportunities with affiliates. • Developed advertising creative, website plans, 3rd Party promotions and packaging/POS in conjunction with the Marcomms group to support local territory marketing requirements including the USA and Asia. Show less • Worldwide marketing lead & brand champion, managing the global brand strategy for the Harry Potter videogame franchise, with sales of over 30 million units. • Established a new videogame franchise strategy with the launch of Harry Potter and the Goblet of Fire utilising film talent across all Marcomms and advocating a “closer to the movie” in-game strategy. • Key contact for Warner Brothers, fostering a strong relationship and developing cross promotional opportunities with… Show more • Worldwide marketing lead & brand champion, managing the global brand strategy for the Harry Potter videogame franchise, with sales of over 30 million units. • Established a new videogame franchise strategy with the launch of Harry Potter and the Goblet of Fire utilising film talent across all Marcomms and advocating a “closer to the movie” in-game strategy. • Key contact for Warner Brothers, fostering a strong relationship and developing cross promotional opportunities with affiliates. • Developed advertising creative, website plans, 3rd Party promotions and packaging/POS in conjunction with the Marcomms group to support local territory marketing requirements including the USA and Asia. Show less



THQ

• United States
• Computer Games
• 200 - 300 Employee

• Brand Manager

  • Jun 2001 - Dec 2003

  • Manage brand campaigns for children’s franchises including Rugrats; SpongeBob SquarePants; Star Wars; Scooby-Doo and LEGO • Generating the strategic brand campaign materials as well as initiating and managing pan-European promotional opportunities in conjunction with third parties • Responsible for creative development of international advertising, point of sale and packaging for titles, maximizing license potential and maintaining the integrity of the intellectual property.

• UK Marketing Manager

  • Jan 2000 - Jun 2001

  • Deliver marketing & media plans for key releases throughout the UK and Export territories consisting of advertising, online, CMR, PR, merchandising and sales promotion.



Ubisoft

• France
• Computer Games
• 700 & Above Employee

• Product Manager

  • Sep 1998 - Jan 2000



Criterion Games

• United Kingdom
• Computer Games
• 1 - 100 Employee

• Marketing Executive

  • Jun 1995 - Sep 1998