Senior Manager, Corporate Engagement

• Sep 2022 - Present

Client Services Manager

• Mar 2021 - Sep 2022

• Managed the successful development and implementation of ten analytical models developed for sales forecasting and market optimization to aid retail and restaurant brands with the successful expansion of their business• Managed over 30 key accounts within our location intelligence SaaS platform, including large enterprises with over $1B market caps in the retail and restaurant industries• Oversaw the work and development of six junior analysts to help rapidly deliver on client requests, including data analytics, platform configuration and reporting projects to provide support for real estate and marketing decisions to clients• Lead client relationships to maintain $2M ARR in contracts through frequent support, opportunity identification, business reviews and a true understanding of the client’s needs Show less

Senior Business Analyst, Client Solutions

• Apr 2020 - Mar 2021

• Successfully onboarded 15 new clients – running kick-off calls, distilling complex data concepts into executive presentations and helping users maximize value with direct training• Developed numerous reports for clients using their data to provide actionable business insights that would be relevant to varying stakeholders (junior analysts, senior real estate directors, C-suite executives)• Coordinated with senior management, technical analysts, and C-suite executives to gather the required data and information for needed for a seamless implementation of their information into our SaaS platform• Enhanced team processes by building out internal documentation and workflows in consultation with co-workers and senior leadership to improve the efficiency of fulfilling client service requests and the onboarding of new team members• Utilized GIS ETL software to process client data and extract insights and present them to clients within the online platform and through actionable reporting• Integrated client data using complex workflows to keep information up-to-date while integrating existing client processes Show less

Manager, Marketing and Communications - Fund Development

• 2018 - 2020

• Developed and implemented targeted marketing and communications strategies to support the fundraising objectives of the YMCA’s Annual Campaign, Major Gifts strategy and the YMCA of Greater Vancouver Foundation • Encouraged community engagement, targeting members and prospects, through experiences from past beneficiaries • Initiated evergreen fundraising and volunteering communications programs • Developed and implemented targeted marketing and communications strategies to support the fundraising objectives of the YMCA’s Annual Campaign, Major Gifts strategy and the YMCA of Greater Vancouver Foundation • Encouraged community engagement, targeting members and prospects, through experiences from past beneficiaries • Initiated evergreen fundraising and volunteering communications programs

Manager, Marketing and Employee Engagement

• Feb 2016 - Mar 2018

• Developed an employee engagement survey, administering it to over 500 staff with 98% compliance to drive change to the company’s benefits and employment packages • Managed an A&W Restaurant, increasing restaurant brand compliance by 50% and sales by 15% while decreasing waste and service times • Developed an employee engagement survey, administering it to over 500 staff with 98% compliance to drive change to the company’s benefits and employment packages • Managed an A&W Restaurant, increasing restaurant brand compliance by 50% and sales by 15% while decreasing waste and service times

Manager, National Sales Promotions

• Jan 2014 - Jan 2016

• Developed and executed a national promotional and communications program that delivered a 6%+ Same Store Sales increase in a low-growth industry by leveraging customer data and market research• Evaluated past and potential promotions to determine success, based on store traffic and profitability• Doubled reception rates of direct mail campaigns using market research and guest profiling• Increased gift card sales by 27% in third-party locations by leveraging creative focused on quality• Managed a team of direct reports, responsible for regional promotions and special events including Cruisin’ to End MS• Lead the Agency Status Team, including an advertising agency, five other marketing managers and print production team to ensure that all promotional activities were executed on time and on budget• Grew digital coupon program by 300% in under a year through promotions management and direct e-mail campaigns• Lead corporate-franchisee 18-member Ontario Profit Council, to develop regional strategies fostering provincial growth, with members from the senior leadership team Show less

Manager, Restaurant Re-Image and Modernization

• Apr 2013 - Jan 2014

• Established monitoring system of Re-Imaging program compliance, increasing transparency and project completion resulting in a doubling of the previous year’s results• Managed relationships with multiple A&W departments to ensure targets and objectives were being achieved, and all partners were delivering their commitments on time• Provided support for franchisees and their contractors to enable a successful and painless modernization process

Real Estate Coordinator

• Sep 2011 - Apr 2013

• Sourced and onboarded key technical analytical infrastructure, enabling improved market targeting, profiling and sales estimates through the use of demographics and psychographic information• Analyzed and evaluated potential sites against critical success factors, providing recommendations and sales forecasts based on the sites’ characteristics• Prepared all Offers to Lease and managed relationships with Landlords and A&W team to remove offer conditions as required for new restaurant opportunities Show less

Special Projects Coordinator

• May 2010 - Aug 2012

• Planned, organized, and executed A&W’s national charity day (Cruisin’ for a Cause) in support of the MS Society of Canada two years in a row which raised $700,000 the first year, and $1.1 million the second year, doubling the previous year’s fundraising total• Established A&W as the MS Society’s largest corporate partner in only two years• Evaluated effectiveness of previous year’s campaigns in order to determine the best allocation of resources for the following year’s event