Experience

Leveraged Media

• United States
• Marketing Services
• 1 - 100 Employee

• Influencer Marketing Manager

  • Mar 2023 - Present

  SeatGeek’s Influencer Marketing Agency of Record



SeatGeek

• United States
• Software Development
• 700 & Above Employee

• Influencer Marketing Associate

  • Oct 2021 - Mar 2023

  New York, New York, United States



Branded Entertainment Network

• United States
• Information Technology & Services

• Influencer Performance Marketing Coordinator

  • Nov 2020 - Oct 2021

  New York, New York, United States • Developed and managed influencer marketing campaigns: negotiated deals, created talking points, analyzed and approved content, managed timelines, ensured influencer posting, and optimized strategy based on results; responsible for high six figure spends and up to 200 pieces of content monthly. • Built relationships with agents, managers, and influencers to strengthen company allegiance. • Monitored performance and implemented optimization ideas in order to boost… Show more • Developed and managed influencer marketing campaigns: negotiated deals, created talking points, analyzed and approved content, managed timelines, ensured influencer posting, and optimized strategy based on results; responsible for high six figure spends and up to 200 pieces of content monthly. • Built relationships with agents, managers, and influencers to strengthen company allegiance. • Monitored performance and implemented optimization ideas in order to boost performance. • Created and tested different engagement tactics with goal of increasing social media engagement. • Managed and reported on campaign deliverables, updating CRM and data repositories. • Researched influencer industry, technology, social and gaming trends. Show less



Madison Square Garden Entertainment Corp.

• United States
• Entertainment
• 700 & Above Employee

• Coordinator, Marketing Strategy - MSG Live

  • Mar 2020 - Aug 2020

  New York, New York, United States • Worked with various internal departments to implement marketing strategy and execution, increasing fan engagement and ticket sales for concerts, events and other Live projects and initiatives. • Generated ideas for posts across Facebook, Instagram, TikTok and twitter: sent briefs to creative team, wrote copy. • Managed daily marketing asset trafficking to internal and external outlets. • Coordinated with internal concerts and bookings team and external Promoters… Show more • Worked with various internal departments to implement marketing strategy and execution, increasing fan engagement and ticket sales for concerts, events and other Live projects and initiatives. • Generated ideas for posts across Facebook, Instagram, TikTok and twitter: sent briefs to creative team, wrote copy. • Managed daily marketing asset trafficking to internal and external outlets. • Coordinated with internal concerts and bookings team and external Promoters, Artist Reps, and Producers for all show collateral and marketing support including emails, social media, and venue-based advertising. • Supported activation of upcoming Live event content across all MSG owned assets and partner assets. • Created marketing asset recaps and decks for promoters, partners and for internal needs. • Researched and tracked industry trends. Show less



Walt Disney Television

• 6abc Action News Marketing Intern

  • Jan 2020 - Mar 2020

  Philadelphia, Pennsylvania • Involved in all facets of creative execution, from research and concept to pre- and post-production. • Shot and edited video, wrote scripts, and wrote copy for 6abc.com and social media platforms. • Worked community events and engaged with viewers; shot content; updated social media platforms. • Production assistant for marketing shoots. • Collected and analyzed social media analytics. • Explored new social media opportunities, such as TikTok. •… Show more • Involved in all facets of creative execution, from research and concept to pre- and post-production. • Shot and edited video, wrote scripts, and wrote copy for 6abc.com and social media platforms. • Worked community events and engaged with viewers; shot content; updated social media platforms. • Production assistant for marketing shoots. • Collected and analyzed social media analytics. • Explored new social media opportunities, such as TikTok. • Maintained and contributed to station social calendar. Show less

• Marketing Live Student Associate

  • Jun 2019 - Aug 2019

  Greater New York City Area • Researched artists, venues and upcoming shows for marketing research and event promotion. • Prepared materials for MSG LIVE and Marketing Strategy department. • Developed ideas for artist and backstage activations. • Developed content for social media platforms and MSG.com. • Compared and analyzed audience demographics for promotional purposes and marketing messaging. • Developed recommendations and implemented strategy for venue-based and other outdoor advertising.



Student-Run Emergency Housing Unit of Philadelphia (SREHUP)

• United States
• Philanthropic Fundraising Services

• Public Relations Chair

  • Aug 2018 - Aug 2019

  Villanova, Pennsylvania • Created various social media platforms for SREHUP including Instagram and Facebook. • Developed social media strategy to increase the number of followers from 0 to 500+. • Managed all content and created graphics to promote volunteering and donations to the shelter.



Aqua Vida

• Pakistan
• Beverage Manufacturing
• 1 - 100 Employee

• Content Creation and Marketing Intern

  • Mar 2019 - Jun 2019

  • Created content for emails, blog posts and social media platforms for this environmentally-focused lifestyle company. • Assisted with strategic planning for campaigns and marketing research. • Established and maintained relationships with brand influencers and partner companies.



Brookville Center for Children's Services

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Teaching Assistant

  • May 2018 - Aug 2018

  Westbury, New York • Provided direct care and supervision for a classroom of 16 children with and without disabilities.



The Centsables

• E-Learning Providers

• Social Media Intern

  • Apr 2016 - Aug 2016

  Greater New York City Area • Wrote tweets and Facebook posts for The Centsables, a children’s cartoon show on FOX Business News promoting financial literacy programs and resources for families and schools. • Researched fiscal responsibility strategies for children.