Sarah Heim

Team Lead, Kroger & Non-Commercial Food Service at King's Hawaiian
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Contact Information
us****@****om
(386) 825-5501
Location
IN

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Roland Petalver

I worked with Sarah for two years at Coca-Cola. Her professionalism and attention to detail stood out to me: she was always prepared, always cool in a hectic environment, and always willing to go that extra mile for the sake of her customers. Sarah was the ideal colleague and representative of our company.

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Credentials

  • Business Development: Strategic Planning
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Take a More Creative Approach to Problem-Solving
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Managing Your Time
    LinkedIn
    Nov, 2020
    - Nov, 2024
  • Creating Your Personal Brand
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Learning from Failure
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Diversity, Inclusion, and Belonging
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Jodi Glickman on Pitching Yourself
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Learn Emotional Intelligence, the Key Determiner of Success
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Sheryl Sandberg and Adam Grant on Option B: Building Resilience
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Telling Stories with Data
    LinkedIn
    Jul, 2020
    - Nov, 2024

Experience

    • United States
    • Food and Beverage Manufacturing
    • 400 - 500 Employee
    • Team Lead, Kroger & Non-Commercial Food Service
      • Oct 2020 - Present

      Develop and Execute Strategy for Kroger and Grocery Food Service Nationally Lead broker team within Kroger Corporate and all divisions, including Roundy’s and Harris Teeter Lead creation of strategic plans for business to meet/exceed joint growth targets for Kroger/King’s Hawaiian Lead implementation plans and execution direction with internal Retail Execution Leads Lead development of strategic plan for Omni channel trade spend to maximize ROI for King’s Hawaiian Develop strategic plans and lead all initiatives around 3rd party creation of branded offerings sold at retail nationally Collaborate with marketing on innovation R&D Collaborate with marketing on new business ventures Show less

    • Kroger National Account Manager
      • Jan 2017 - Oct 2020

      Lead all initiatives of Kroger business for entire Enterprise for entire King’s Hawaiian portfolio -Call on Kroger Corporate and all divisions, including Roundy’s and Harris Teeter -Create strategic plans for business for entire year to meet/exceed joint growth targets for Kroger/King’s Hawaiian -Lead implementation plans and execution direction with internal Retail Operations Managers -Manage trade spend allotted to customer to maximize Return on Investment for customer and King’s Hawaiian -Create launch plans for customer on innovation -Identify areas of opportunity and create solutions -Develop programs that will set Kroger apart from their competition -Manage dialogue and expectations with internal Executive Leadership Show less

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • National Account Executive
      • Dec 2014 - Jan 2017

      Manage every facet of Kroger go-to-market strategy with MillerCoors products in territory accounting for over $96M of volume-Call on Kroger Corporate and divisions-Identify opportunities for strategic advantage against competition and lead execution of implementable solutions-Lead joint planning with Kroger to identify how MillerCoors can help Kroger meet their fiscal goals-Plan jointly with Kroger on Feature and Execution priorities-Identify and develop programs that will increase incremental revenue gains for customer-Manage dialogue and expectations with internal executive leadership and distributor partners -Play strategic role in space initiatives and annual planning, including monetizing gap closure on core distribution items Show less

    • Kroger Team Category Manager
      • Apr 2011 - Dec 2014

      Provide Category Management and Shopper Insights to internal customers and Kroger Corporate/Divisions for a $1.4 billion dollar category-Call on Kroger Corporate and support sales teams-Present feature recaps to Kroger, along with customer/competitive insights and recommendations for upcoming features-Provide category reviews to customer and quantifiable solutions for opportunities based upon Kroger’s goals-Develop After Action Reviews to determine if programs or features drove desired penetration, frequency and profit - providing a ROI analysis to determine if we performed above expectation-Create scorecards for various tracking opportunities-Play strategic role in space initiatives and annual planning-2013 & 2014 National Category Manager of The Year Show less

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • National Space Planning Manager
      • Dec 2008 - Apr 2011

      Responsible for planogram and space strategy within Kroger and Kroger banners nationwide for an 88MM+ cases of volumeand 260MM+ dollars of GP category-Provide leadership and strategic space direction for Kroger, Coca-Cola leadership and Bottling Partners-Manage and develop space analyst and train space planning analysts across the country-Responsible for development and delivery of merchandising standards for Coca-Cola system in 2K+ stores-Work with Category Management to sell-in innovation accounting for 200K cases of Volume and 100K dollars in GP in 2010 -Coordinate regular communication with Category Management to review customer data and identify system opportunities-Participate as a core team member for SATH planogram coordination, creation and execution Show less

    • Product Commercialization Manager
      • May 2008 - Dec 2008

      Responsible for every facet of go-to-market strategy of new products in the Great Lakes Region accounting for 150MM+ cases of volume and 600MM+ GP Dollars-Facilitated coupon creation, pricing, point-of-sale creation, plan-o-gram standards, brand priorities, etc.-Forecasted 90-day and annual production amounts for new products and monitored production amounts closely-Developed programs to increase new launch sell-in efficiency-Created post-analysis reports to communicate successes and opportunities to the field-Worked closely with supply chain to ensure proper amount of product availability-Created and communicated monthly goals to the sales force Show less

    • Product Manager
      • Jan 1999 - May 2008

      -Worked with several departments to facilitate the creation of Hubert Catalog -Managed presentation layout and work flow using Catalog Management System -Developed new products and managed life cycle -Worked closely with vendors to determine best products to add to catalog -Analyzed product sales and removed products at the end of their life cycle -Assisted sales as main point-of-contact -Conducted sales presentations to assigned customer accounts to sell new products -Worked with several departments to facilitate the creation of Hubert Catalog -Managed presentation layout and work flow using Catalog Management System -Developed new products and managed life cycle -Worked closely with vendors to determine best products to add to catalog -Analyzed product sales and removed products at the end of their life cycle -Assisted sales as main point-of-contact -Conducted sales presentations to assigned customer accounts to sell new products

Education

  • Ball State University
    M.B.A, Entrepreneurship
    2007 - 2009
  • Mount St. Joseph University
    B.S, Marketing
    2001 - 2005

Community

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