Experience

Commonwealth Sport

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Head of Digital

  • Jul 2020 - Present

  London, England, United Kingdom



Oval Media

• Digital Sports Consultant

  • Oct 2018 - Jul 2020

  20+ years of digital sports expertise advising on planning, implementing digital platforms to maximising stakeholder engagement.



World Rugby

• Ireland
• Spectator Sports
• 200 - 300 Employee

• Digital Operations Manager

  • Apr 2016 - Oct 2018

  Dublin Responsible for devising and implementing strategic decisions to ensure World Rugby digital platforms were able to exploit digital opportunities, to increase fan engagement and commercialisation. • Managed £3m+ budget to deliver innovative World Rugby digital infrastructure, engaging with over 23.4m worldwide rugby fans in 2018 • Grew digital audience of worldwide fans by 35% between 2014 and 2018, focused on RWC and Sevens Series events and key geographic markets. • Oversaw digital… Show more Responsible for devising and implementing strategic decisions to ensure World Rugby digital platforms were able to exploit digital opportunities, to increase fan engagement and commercialisation. • Managed £3m+ budget to deliver innovative World Rugby digital infrastructure, engaging with over 23.4m worldwide rugby fans in 2018 • Grew digital audience of worldwide fans by 35% between 2014 and 2018, focused on RWC and Sevens Series events and key geographic markets. • Oversaw digital sponsorship activation, primarily around live events; including live streaming of 440 hours of streaming over 58 event days in 2018, increasing awareness by 60% of rugby in dark markets. Show less



Rugby World Cup

• Digital Project Manager

  • Sep 2014 - Mar 2016

  Twickenham, United Kingdom Seconded to RWCL to lead all commercial partner digital activations, as well as delivering the mobile app, the tournament web site, and media-focused digital platforms. • Platforms were viewed by an audience of 28m during tournament time, significantly increasing digital engagement and widely regarded by the mainstream press as the biggest and the best Rugby World Cup ever. • Delivered all commercial partner and sponsor innovations and activation, all of whom exceeded their commercial… Show more Seconded to RWCL to lead all commercial partner digital activations, as well as delivering the mobile app, the tournament web site, and media-focused digital platforms. • Platforms were viewed by an audience of 28m during tournament time, significantly increasing digital engagement and widely regarded by the mainstream press as the biggest and the best Rugby World Cup ever. • Delivered all commercial partner and sponsor innovations and activation, all of whom exceeded their commercial goals for the tournament. • Led the CRM data transfer of the RWC 2015 database to third parties and World Rugby. Defined data storage and engagement strategy for a continuity of communications with the core 1m+ global fans. Show less



Sotic

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Marketing and Sales

  • Jun 2010 - Aug 2014

  Responsible for new business strategies for the digital sports agency. Successful projects included: • British & Irish Lions: devising a digital presence that grew the fanbase by 25% • Tour of Britain Cycling: creating an innovative digital platform to support the live event and appeal to fans. • FIRA: implementing a Player Registration system for their 48 affiliate Unions • RBS 6 Nations: planning and delivering new web and mobile sites, digital media guide, judiciary platform and… Show more Responsible for new business strategies for the digital sports agency. Successful projects included: • British & Irish Lions: devising a digital presence that grew the fanbase by 25% • Tour of Britain Cycling: creating an innovative digital platform to support the live event and appeal to fans. • FIRA: implementing a Player Registration system for their 48 affiliate Unions • RBS 6 Nations: planning and delivering new web and mobile sites, digital media guide, judiciary platform and virtual press office to streamline tournament operations • England Rugby Travel: creating two-year online marketing strategy to support ticket sales around RWC 2015. Show less



Oval Media

• MD

  • 2001 - Sep 2010

  Independent sports marketing consultant providing marketing and digital support to clients including Wooden Spoon charity, British Athletes Commission, RFUW and, Wisden.com • Wooden Spoon: Responsible for the strategic planning and development of the digital footprint and internal and external digital communications to supporters and stakeholders, helping to increase membership by 25%. • Wooden Spoon : project management and delivery of the CRM system, integrating with digital… Show more Independent sports marketing consultant providing marketing and digital support to clients including Wooden Spoon charity, British Athletes Commission, RFUW and, Wisden.com • Wooden Spoon: Responsible for the strategic planning and development of the digital footprint and internal and external digital communications to supporters and stakeholders, helping to increase membership by 25%. • Wooden Spoon : project management and delivery of the CRM system, integrating with digital infrastructure and rolled out to over 350 volunteers in the UK and Ireland • British Athletes Commission: advising on all aspects of PR, Marketing and Digital strategies and delivery of crisis management and communications plans in the build-up to London 2012 • RFUW: Writing, design and production of Rugby World Cup bid documents • Wisden.com: researching and writing the first digital marketing strategy ahead of new site launch Show less



Scrum.com

• Rugby Relationship Manager

  • Sep 1999 - Jul 2001

  Responsible for business development, marketing, PR and building brand awareness worldwide. Successful projects included: • Implemented marketing strategy for the RWC 1999 with a budget of £250,000 generating record levels of traffic for an independent sports site during a world event. • Delivery of British and Lions official site in 2001 with focus on sponsor activation and fan engagement • Creative sponsorship deals with Wales, Scotland and Ireland teams for the RLWC2000 raising the… Show more Responsible for business development, marketing, PR and building brand awareness worldwide. Successful projects included: • Implemented marketing strategy for the RWC 1999 with a budget of £250,000 generating record levels of traffic for an independent sports site during a world event. • Delivery of British and Lions official site in 2001 with focus on sponsor activation and fan engagement • Creative sponsorship deals with Wales, Scotland and Ireland teams for the RLWC2000 raising the awareness of the event and teams and coverage online • First live blogging from pitch side from Hong Kong Rugby Sevens in 2000. Show less



Abbey National Treasury Services

• Banking
• 1 - 100 Employee

• Marketing

  • Apr 1994 - May 1998

  Wrote and managed the production of three annual reports and delivered successful offline marketing campaigns assisting in raising the worldwide profile of the investment banking business during a substantial period of growth.



Citicorp Scrimgeour Vickers

• Marketing

  • 1985 - 1994

  Responsible for delivery of all marketing literature and client reporting for client derivative portfolios