Head of Marketing, EMEA

• Aug 2022 - Present

Director, Global Institutional Marketing

• Nov 2019 - Aug 2022

Managing Director, Head of Marketing EMEA & Asia

• Feb 2016 - Nov 2019

Driving brand and lead generation strategy and activity for SEI's Fiduciary Management solution across DB and DC in EMEA & Asia.Responsibilities:Head of Institutional Marketing team, member of UK and global institutional leadership teamsIntegrated Marketing - Brand and DirectDigitalContent, including RFPsDirect MailTelemarketing Data segmentation and profilingCopywriting and conceptual development

Marketing Director

• Nov 2011 - Feb 2016

Responsibilities:Integrated Direct MarketingDigitalDirect MailTelemarketing programme managementData segmentation and profilingCopywriting/conceptual development

Senior Campaign Manager

• Mar 2011 - Nov 2011

Strategic planning and execution of integrated Direct Marketing campaigns. Client lead for HSBC, Lloyds TSB, Halifax and Bank of Scotland. Responsibilities: Integrated Direct Marketing Data management, segmentation and propensity modelling Creative development and copywriting Innovative testing strategies MI reporting and analysis Print and production Email, DM, Web, TM Strategic planning and execution of integrated Direct Marketing campaigns. Client lead for HSBC, Lloyds TSB, Halifax and Bank of Scotland. Responsibilities: Integrated Direct Marketing Data management, segmentation and propensity modelling Creative development and copywriting Innovative testing strategies MI reporting and analysis Print and production Email, DM, Web, TM

Direct Marketing Manager

• Nov 2008 - Mar 2011

Castle Cover grew to over 250,000 newly acquired customers over 4 years and was sold in 2011 for 52 million GBP to Ageas. Responsibilities: £4 million budgetary responsibility. Large scale warm and cold email and direct mail campaigns with the development of robust test and learn strategies in creative, data and incentivisation. Digital: A/B testing, PPC, SEO. Customer Journey/CRM: X-sell and upsell strategy and execution. Call forecasting/planning: Developing response curves to forecast calls, quotes and sales by day. National Press: Management of the press buying strategy, creative, site testing and results analysis. Outbound Telemarketing: Profiling of outbound data to increase the effectiveness of outbound dialling. Management of external call centres. Management of white label accounts for Travel, Caravan and Pet insurance. Doordrops: Buying, creative testing and results. Copywriting: DM/email/site content/national press ads/customer documentation. Show less

Marketing Coordinator

• Jan 2006 - Nov 2008

Responsibilities: Coordinating the production of the RNLI gift catalogue from data segmentation and creative development to online launch and offline print and mailing. Management of advertising and marketing initiatives online and offline. Retail marketing: Covering 147 shops throughout the UK and Ireland Copywriting: Gift catalogue, email campaigns, website, adverts and promotions. Data profiling and segmentation. MI analysis to drive test and learn strategy. Mailing planning and response forecasting. Print and production. Show less