Experience

International Fundraising Consultancy

• United Kingdom
• Fundraising
• 1 - 100 Employee

• Director

  • Nov 2022 - Present

  Director at IFC, a multi-award-winning global fundraising consultancy. Winner, Better Society Awards Consultancy of the Year 2022 (shortlisted 2017, 2018, 2019 and 2020). Winner, Institute of Fundraising Best Strategic / Fundraising Consultancy 2013 and 2014 (shortlisted 2015). Winner, Charity Times Best Consultancy 2015 (shortlisted 2013, 2016, 2017). As a consultant Sarah has advised clients on strategy setting and fundraising across the cultural, higher education, military and international development sectors. Expertise in capital appeal planning and implementation, strategic planning of campaigns for HNWIs, corporate development and trust and foundation fundraising. Show less

• Senior Consultant

  • 2012 - Oct 2022



WHO Foundation

• Switzerland
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Senior Philanthropy Consultant, seconded from IFC

  • Jul 2020 - Oct 2022

  The WHO Foundation supports WHO's mission in achieving a world in which all people attain the highest possible standard of health and well-being. By working together with donors and partners WHOF addresses critical health needs and improves the lives of everyone around the world. The WHO Foundation supports WHO's mission in achieving a world in which all people attain the highest possible standard of health and well-being. By working together with donors and partners WHOF addresses critical health needs and improves the lives of everyone around the world.



Gray Fundraising

• London, United Kingdom

• Founder

  • 2005 - 2012

  Founded Gray Fundraising, a consultancy advising clients on fundraising strategy and capital appeal development. Advised clients working in mental health, social services and the performing arts. Founded Gray Fundraising, a consultancy advising clients on fundraising strategy and capital appeal development. Advised clients working in mental health, social services and the performing arts.



Australian Red Cross

• Australia
• Non-profit Organizations
• 700 & Above Employee

• General Manager, Fundraising and Marketing

  • 2003 - 2004

  • Member of senior management team – one of three General Managers with responsibility for developing the Division’s strategic direction. • Leadership responsibility for multi-functional team – direction of all business development, fundraising and marketing initiatives for the NSW Division including first aid services, marketing, communications, merchandising and retail operations. • Accountability for preparing business plans across 5 major domestic fundraising sources: this included legacies, Red Cross Calling, regular giving, raffles (art union) and trusts and foundations with total income of AUD$5 million. • Initiation of new fundraising campaigns to remove existing Divisional deficit – implemented donor retention plans for existing fundraising programmes, initiated new channels of acquisition for regular giving programme and introduced new major gifts programme. • Establishment of strategic partnerships with corporates – leadership in major Divisional pitches involving trusts, foundations and key corporates. • Increased public awareness of Australian Red Cross domestic services – developed marketing communications strategy and ran tender to appoint a new agency and subsequent development of ‘See Red’ campaign. Show less



Victoria and Albert Museum

• United Kingdom
• Museums, Historical Sites, and Zoos
• 700 & Above Employee

• Head of Marketing

  • 1999 - 2003

  • Brand management - direction of the V&A’s corporate marketing strategy including responsibility for all brand marketing. • Direction of fully integrated marketing campaigns - responsibility for advertising campaigns, including media buying decisions and creative concepts, overseeing the Museum’s relationship marketing strategy, the strategic development of sales promotions and the effective use of the V&A’s website as a marketing tool. Oversaw the marketing campaign for the V&A’s new British Galleries in November 2001, which achieved record visitor levels for the Museum. • Strategic development of the V&A’s creative partnerships - initiated relationships with commercial and media partners to leverage the V&A brand. • Direction of the V&A’s market research strategy - included responsibility for an audience development strategy and for agreeing specific audience targets with DCMS. • Initiation of a European and US communication strategy - integrated approach across all media targeting both consumers and the travel trade. Launched a three-year campaign of activity to increase the number of people arriving in tourist groups at the Museum. • Launch of an internal communications programme across all Museum sites. • Departmental management - management of a marketing budget of £750k per annum and for the appointment of a wide range of agencies and consultants. • Regular speaker at industry conferences - represented the V&A on external committees and boards including ALVA and Walpole. Invited to speak at a number of conferences particularly having led a joint marketing campaign with five other national museums when free entry was introduced in 2001. Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Senior Marketing Manager

  • 1995 - 1998

  Management of business development activity for Retail Investment Funds, Insurance and Pharmaceutical sectors. Management of business development activity for Retail Investment Funds, Insurance and Pharmaceutical sectors.



Mercer

• United States
• Professional Services
• 700 & Above Employee

• Communication Consultant

  • 1992 - 1995



TSB New Zealand

• New Zealand
• Banking
• 400 - 500 Employee

• Graduate Trainee

  • 1990 - 1991