Experience

Bimbo Bakehouse

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager, Foodservice Innovation

  • May 2023 - Present

• Brand Manager

  • Nov 2022 - May 2023

  Brand Manager for the Cheesecake Factory At Home Famous "Brown Bread"



C.A. Fortune

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Senior Insights Manager - Growth Insights

  • Jun 2020 - Oct 2022

  Support Business Development by representing Insights capabilities on Pitch calls and meetings with potential clients, as well as providing customized and comprehensive revenue estimates to evaluate leads. Identify white-space opportunities, creating and presenting extensive deck to full Executive Leadership Team annually. Complete and present opportunity gap analyses and customized targeted insights for potential client and client expansion presentations and meetings. Lead E-Comm Insights analysts, providing leadership and direction regarding reporting and deliverables. Managing 6 direct reports, across E-Comm, Growth Insights, and BUILD Sales Accelerator team. Absorbed Manager role over BUILD category analysts after that manager left the organization in early 2022. • Managing rollout of new web-based E-Comm Amazon dashboards, partnering with outside agencies who are building the dashboards, testing and optimizing prior to launch, and managing rollout and communication internally and for clients. • Whitespace opportunities deck identified and sized several dozen well-aligned potential target brands for the organization to target, helping lead to signing new partnerships. Show less



In Transition

• Chicago, IL

• Consumer Insights Manager | Insights Consultant | Brand Manager | Consumer Insights and Strategy

  • Oct 2019 - Jun 2020

  I deliver actionable insights from data, strategic planning and analysis, and problem solving, utilizing multiple data sources, including point-of-sale (POS), consumer panel, trend data, media metrics, and thought leadership, with the ability to synthesize all sources to inform comprehensive analyses and recommendations. Skilled in making numbers talk - helping to highlight and explain what they mean, and making recommendations based on them. Working collaboratively with partners and stakeholders at all levels, I help identify the best approach to solve business issues. Proven areas of expertise: • Data Driven Insights • Strategic Problem Solving • Consumer Strategy • Consumer Insights • IRI and Nielsen data • Cross-Functional Collaboration • Actionable Insights • Marketing Strategy • Brand Management • New Product Launch Evaluation • Trusted Advisor and Business Partner • Customer Success • Voice of the Consumer Show less



IRI

• United States
• Market Research
• 700 & Above Employee

• Consultant, Gateway Collaborative Solutions ( Solutions Consultant , Insights and Strategy )

  • May 2019 - Sep 2019

  IRI is a leading provider of big data, predictive analytics, and forward-looking insights that help consumer packaged goods, OTC healthcare, retailers, and media companies to grow their businesses.Targeted addition to Commercial Sales team for the IRI-Walgreens Collaborative Gateway, for customization of demos and key relationship building efforts. Gateway tool commercializes Walgreens Frequent shopper data (Balance Rewards loyalty card members) and provides visibility to manufacturers of their purchasing behavior and demographics, in order to inform strategy and marketing efforts.• Identified manufacturers whose strategic decision-making would benefit from access to the Walgreens Gateway, in partnership with internal Walgreens Insights team, and created demos and presentations to encourage buy-in. • Achieved incremental revenue by presenting customized demos, capabilities, and case studies to several prospective clients. Show less

• Consumer Insights Consultant- Danone/Whitewave ( Strategist , Insights and Strategy, Client Success)

  • Mar 2018 - Apr 2019

  Accepted internal transfer to new client team in Broomfield, CO. Partnered and collaborated across multiple clients in Marketing, Analytics, Innovation, and Strategy & Insights on brands including International Delight, Stok, and Land O’ Lakes. Guided clients in understanding drivers of sales performance of category, as well as owned and competitive brands, utilizing and interpreting both POS and Consumer Panel data to deliver high quality, actionable, and strategic recommendations.• Generated incremental revenue by selling in custom analysis on unique flavor purchases in Creamers category and brands, for Brand team to best plan their assortment and build strategic International Delight sales story for Sales team to retailers.• Evaluated and tracked performance of newly launched RTD coffee and creamers products, in collaboration with Creamers & Beverages Insights Manager, to understand factors driving differences from prior year’s launches and inform future innovation.• Conducted analysis to understand significant decline in performance at a key retailer and timeframe, and developed POV and talking points to easily and succinctly deliver explanation to senior leadership. Show less

• Consumer Insights Consultant- Tyson/ Hillshire Brands (Insights and Strategy , Innovation Insights)

  • Feb 2015 - Mar 2018

  Partnered with Brand teams, including Marketing, Analytics, Innovation, and Insights clients on brands including Hillshire Farm Smoked Sausage, Lunchmeat, Cocktail Links, and Hillshire Snacking.• Evaluated and identified root cause of double-digit sales declines to turn smoked sausage business around at a key retailer. Utilized Business Value Drivers tool, elasticities playbook, and quantitative and qualitative insights to craft analysis identifying significant price gap to competitor as a critical factor in sales declines. Generated strong trusted advisorship with clients, and presentation resulted in recommended changes to pricing and improved sales.• Collaborated with Hillshire Farm Insights team to develop in-depth analyses on Naturals as a segment and provided insights and recommendations to the Hillshire Farm Lunchmeat and Smoked Sausage Brand teams.• Initiated and led a project for onsite team to create and deliver one comprehensive competitive brand Smoked Sausage Threat Overview and Defense Strategy deck to Brand and Category Management clients. Show less



Carl Buddig and Company

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Brand Manager, Buddig ( Innovation , P&L , Strategic Plans , Digital Advertising Planning)

  • Aug 2012 - Jul 2014

  Reporting to the Director of Marketing, responsible for primary business and brand marketing for core Buddig brand, including developing and managing strategic plans, P&L, advertising and promotions, new product launches, and managing vendors and agency partners. Provided national and regional Sales Account Managers with compelling sales materials and collateral. Evaluated white space opportunities to determine potential and feasibility. • Led packaging revision for 1 lb pouch item to improve impact and awareness on-shelf, leading to distribution increase of 55% at key big-box retailer and delivering improvement of sales 101% versus prior year. • Drove development and implementation of $250k launch plan for innovative new product launch in test markets, including radio spot development, FSI, POP signage, microsite development, email blasts, IRCs, and online couponing. Show less



Farley's & Sathers Candy Company

• Chicago, IL

• Associate Brand Manager ( P&L , Project Management , Sales Partner , Innovation)

  • Dec 2010 - Jul 2012

  Farley’s & Sathers Candy Company (merged with Ferrara Pan in 2012) produced a variety of popular and nostalgic candy brands, including Trolli, Brach’s, Sathers, Now and Later, and Jujyfruits. Responsible for P&L creation, performance tracking, and SKU lineup for several brands, including Sathers, Farley’s, Fruit Stripe, and Rain-blo. Concepted channel- and customer-specific strategies and sales tools, enabling Account Managers to transition distributors and customers to newly restaged line and price points. Developed research design with research supplier for focus groups on mixed bag category and peg bag candy category buyers. Utilized IRI data and internal reporting to track brand performance, identify brand and marketplace trends, and evaluate observed metrics. • Managed restage of $60MM+ brand, on time and on budget, to significantly improve future profitability via SKU rationalization, improved packaging graphics, new price points, and enhanced retailer and distributor strategy. Collaborated with colleagues in Sales, Operations, Procurement/ Sourcing, Graphics, and Customer Service to create plan for complex brand restage, execute tracking of all steps, and maintaining daily communication of progress. • Retained $1MM in business by creating customized candy mixes based on strategic, at-risk customers, by partnering with Sales. Show less



East Aurora Cooperative Market (co-op grocery store)

• Consultant

  • Mar 2010 - Dec 2010

  • Assisted start-up business in creating a community survey and feasibility study to inform business plan and strategy. • Leveraged marketing and market research expertise to assist and advise as needed. • Assisted start-up business in creating a community survey and feasibility study to inform business plan and strategy. • Leveraged marketing and market research expertise to assist and advise as needed.



TOMY International

• United States
• Manufacturing
• 100 - 200 Employee

• Marketing Manager, Thomas the Tank Engine ( Strategic Planning , Innovation , Sales Partner, Retail)

  • Jan 2008 - May 2009

  TOMY (formerly Learning Curve) is a global toy manufacturer producing a wide range of toys and nursery products. Developed and executed retail strategy for Thomas the Tank Engine Wooden Railway line of toys for Specialty, Craft, and Target channels, in collaboration with respective sales leads, to meet targeted revenue goals and objectives. Led annual new product development process to identify necessary slots, recommend product themes, and maintain required timelines for licensor approval, manufacturing production, and channel-specific timing needs. • Incremental sales of $1.5 - $2M by creating exclusive 4-pack of unpainted vehicles for the Craft channel in response to consumer demand, identified through bi-weekly updates and collaboration meeting with channel Account Manager. • Reduced SKU count by 20% and decreased inventory costs by building a SKU rationalization framework to identify under-performing SKUs. Show less



NielsenIQ

• United States
• Information Services
• 700 & Above Employee

• Associate Client Manager ( Insights and Strategy , CPG, Consumer Insights and Data , Client Success)

  • May 2007 - Dec 2007

  Dedicated on-site client service consultant supporting Kraft Foods Consumer Insights & Strategy team. Primary client contact for a Top 25, $1B business, Philadelphia cream cheese. Provided monthly analyses of new product performance, insights influencing consumer segmentation, and strategic evaluations on current portfolio of products to assist clients in meeting brand growth and performance objectives.

• Analyst ( Insights and Strategy , CPG , Consumer Insights and Data , Client Success Consultant)

  • Feb 2005 - Apr 2007

  On-site support, utilizing Scantrack and Homescan data to perform detailed routine and ad-hoc analyses on product sales, consumer demographics, and purchase metrics for several client brands and categories, including Jell-O, Cool Whip, Jet-Puffed, and Grey Poupon.



Fisher-Price, Inc.

• United States
• Manufacturing
• 500 - 600 Employee

• Marketing Intern

  • Jun 2003 - Aug 2003

  • Analyzed sales, market share, and marketplace data for Long Range Planning report presented to Senior Executives. • Developed product offering for endcap opportunity, including cost analysis and new packaging, while maintaining target margins. • Analyzed sales, market share, and marketplace data for Long Range Planning report presented to Senior Executives. • Developed product offering for endcap opportunity, including cost analysis and new packaging, while maintaining target margins.