Experience

Vermont's Original Bag Balm

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing and Ecomm Manager

  • Mar 2021 - Present



Sunsoil

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2019 - Mar 2021

  - Developed and maintained marketing and promotional calendar- Implemented and executed email strategy, including campaign calendar and automated flows- Created brand-focused content for the website, blog posts, emails, partnerships, in-store signage and advertisements - Developed and maintained marketing and promotional calendar- Implemented and executed email strategy, including campaign calendar and automated flows- Created brand-focused content for the website, blog posts, emails, partnerships, in-store signage and advertisements



Mad Radish

• Canada
• Restaurants
• 1 - 100 Employee

• Marketing Director

  • Jul 2016 - Aug 2019

  - Partnered with founders to create brand identity and set market position. - Launched brand and built strong online presence from the ground up, including website, SEO, social media and 3rd party review sites. - Oversaw all marketing channels, including traditional marketing campaigns, digital marketing, advertising, PR, influencer and brand partnerships. - Created and maintained a consistent brand voice, writing all customer-facing content (i.e. Emails, blog posts, product names and descriptions) and internal communications. - Project managed all seasonal menu launches, including cross-functional coordination, launch strategy, asset requirements and external partners.



DAVIDsTEA

• Canada
• Retail
• 300 - 400 Employee

• Marketing Manager

  • May 2012 - Jul 2016

  - Responsible for ideation and management of an aggressive calendar of retail marketing campaigns. - Managed the cross-functional implementation of all marketing initiatives, including product launches, promotional activities and brand-building campaigns. - Oversaw writing team responsible for all customer-facing communications, including product descriptions, in-store signage, web copy, brochures and all content marketing. - Updated company mission statement, corporate values, brand voice and copy guidelines.

• Marketing Copywriter

  • Apr 2011 - May 2012

  - Senior copywriter responsible for all customer-facing content, including product names, descriptions, signage and emails. - Oversaw all internal communications (i.e. Employee handbooks, newsletters and product briefs). - Collaborated with design team on cohesive seasonal themes and brand storytelling.