Experience

Havas Tonic

• United States
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Apr 2022 - Present



4A's

• United States
• Advertising Services
• 100 - 200 Employee

• 4A's MAIP Fellow 2018

  • Jun 2018 - Present

  MAIP sources top talent from over 3,800 colleges, universities, and portfolio schools nationwide through low to high-level engagement practices. Applicants are screened, interviewed and selected by industry recruitment professionals. MAIP fellows participate in a 22 week fellowship program that involves a series of agency sponsored professional development workshops and seminars, which provide a deeper dive into the various advertising and media disciplines. MAIP sources top talent from over 3,800 colleges, universities, and portfolio schools nationwide through low to high-level engagement practices. Applicants are screened, interviewed and selected by industry recruitment professionals. MAIP fellows participate in a 22 week fellowship program that involves a series of agency sponsored professional development workshops and seminars, which provide a deeper dive into the various advertising and media disciplines.



DDB Health New York

• United States
• Advertising Services
• 100 - 200 Employee

• • Nov 2020 - Apr 2022

  • Develop concise creative briefs as framework for campaign executions in elevating overall brand positioning in marketplace• Led cross-functional team in optimization of global website graphical user interface, minimizing overall bounce rates by 41%• Leverage market research (i.e. focus groups), crafting impactful brand strategies across cross-channel digital and print campaigns• Spearheaded activation of an automated CRM email program, yielding a 22% spike in drug prescriptions• Partner with media team to modify integrated media strategy quarterly, elevating cross-channel distribution of digital assets• Manage $1.5 million budget, analyzing monthly financial reports towards efficiently tracking real-time spend against approved budget Show less

• • Jan 2020 - Nov 2020

  • Executed 20+ diagnostic materials for affiliated mutation testing program, resulting in a 20% increase in patient enrollment• Assisted global account lead with execution of digital strategies and tactics, driving brand penetration and awareness in micro regions• Engaged with Legal, Regulatory and Medical team, ensuring accuracy of materials for market distribution and release• Pivoted messaging cadence across materials to promote virtual communication alternatives, enabling sales representatives to cultivatevirtual relationships with 500+ health care professionals Show less

• • Aug 2018 - Jan 2020

  • Executed emails, pamphlets, and interactive engagement tools for first-in-class breast cancer drug launch• Oversaw legal submission for all brand materials, gaining company special recognition at annual Novartis review• Assisted with yearly tactical planning, capturing key brand objectives, strategies and goals to amplify brand presence• Facilitated weekly cross-agency and client status meetings, effectively communicating timeline and project objectives

• • Jun 2018 - Aug 2018

  • Coordinated weekly internal and client status reports while upholding client expectations• Managed internal teams to test and optimize digital content, assessing animation features and functionality• Created project briefs for print, digital and convention materials as internal guideline towards implementation• Managed team finances, including tracking project estimates to actuals to ensure alignment with approved budget



Sesame Workshop

• United States
• Media Production
• 700 & Above Employee

• Digital Marketing Intern

  • Feb 2018 - May 2018

  • Evaluated various e-marketing campaigns via Salesforce Pardot, keeping in accordance with email best practices • Created weekly decks reflecting key performance indicators (CTR and bounce rates) to support marketing initiatives • Curated dynamic social content for Cookie Monster, garnering an average of 4,500 likes within a 24 -hour span • Cataloged incoming testimonies and additional assets for Sesame’s 50th Anniversary onto Excel • Evaluated various e-marketing campaigns via Salesforce Pardot, keeping in accordance with email best practices • Created weekly decks reflecting key performance indicators (CTR and bounce rates) to support marketing initiatives • Curated dynamic social content for Cookie Monster, garnering an average of 4,500 likes within a 24 -hour span • Cataloged incoming testimonies and additional assets for Sesame’s 50th Anniversary onto Excel



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Marketing & Partner Insights Intern

  • Sep 2017 - Dec 2017

  • Assembled ad hoc reports for clientele via Nielsen NPOWER, identifying compelling viewership stories • Revised weekly competitive decks for sales team that visually represent Nickelodeon’s positioning in marketplace • Analyzed key metrics for Nickelodeon, Nick-at-Nite, TeenNick and additional broadcast networks • Derived and organized qualitative research data highlighting insightful behavioral trends on target market via MEMRI • Assembled ad hoc reports for clientele via Nielsen NPOWER, identifying compelling viewership stories • Revised weekly competitive decks for sales team that visually represent Nickelodeon’s positioning in marketplace • Analyzed key metrics for Nickelodeon, Nick-at-Nite, TeenNick and additional broadcast networks • Derived and organized qualitative research data highlighting insightful behavioral trends on target market via MEMRI



K/LLER Collection

• 209 West 38th St. Studio 307 New York, NY 10018

• PR & Marketing Intern

  • Jun 2017 - Jul 2017



Working Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Media Planning Intern

  • Mar 2017 - May 2017



Duro UAS

• United States
• Environmental Services
• 1 - 100 Employee

• Digital Marketing Intern

  • Jan 2017 - May 2017



R G New York Tiles

• 225 W 29th St, New York, NY 10001

• Office Manager

  • Aug 2015 - Nov 2016



The Graduate Center, City University of New York

• United States
• Higher Education
• 500 - 600 Employee

• Peer Mentor

  • Aug 2015 - Apr 2016