Experience

BSH Italia

• Italy
• Manufacturing
• 1 - 100 Employee

• Brand Communication Manager NEFF

  • Jan 2022 - Present

  NEFF is the brand that any food enthusiast looks for and eventually falls in love with. Founded in 1877 in Germany, it provides unique solutions through its built-in home appliances range (an example? The Slide&Hide® ovens).For NEFF I am in charge of the brand communication strategy and execution in the Italian market, through the development of new ideas and qualitative content in a fully integrated marketing approach. Supporting brand awareness and first choice means to be able to contribute extensively to the brand growth, also thanks to the close relationship with our Exclusive Trade Partners all over the Country.A few examples of the projects created and led so far: Project MasterClass, NEFF Sounds Good, new NEFF Collection Show-room opening in Rome, EuroCucina & Fuorisalone (awarded with the German Design Award 2023 and a Special Mention in the category “Excellent Communications Design – Event” and with the Iconic Awards 2023).On a daily basis, I coordinate our local creative, media, PR, digital and social media agencies and I am in charge of the yearly assigned marketing budget.I enjoy working closely with our Head Quarters in Munich. Show less

• Brand Communication Manager BOSCH

  • Oct 2016 - Jan 2022

  Bosch is a high-valued global brand with a strong and established awareness and history. Managing its communication strategy & execution in the Household Appliances market means to be able to support the Company's n. 1 brand in a modern and effective way, defending its leadership and contributing in its growth.My responsibilities in this role include the coordination and execution of all communication campaigns, across all media – TV & radio campaigns, POS, print, digital marketing, social media management, PR & digital PR events and sponsorships, both at a local and international level (e.g. Eurocucina / Salone del Mobile).In order to do so, I work in close relationship with the Product Marketing, Trade Marketing and Sales departments - but also with other Robert Bosch Divisions such as Automotive, Corporate and Mobility - in order to build an integrated and valuable approach to market.I am in charge of coordinating the local creative, media, PR, digital and social media agencies and I manage the yearly marketing budget.Direct contact with the Company's Top Management also at an international level. Show less

• Social Media & Online Communications Manager - All Brands

  • Mar 2014 - Oct 2016

  In charge of launching and managing the Online Communications Strategy in Italy for the 4 BSH brands – Bosch, Siemens, Neff and Gaggenau - in order to establish a new dialogue with end consumers and key influencers. Responsible for Social Media Management (Facebook, Twitter, Instagram, branded blogs). Set up and management of all editorial contents and their planning, ensuring brand consistency; supervision of the Community management. Development of online PR activities and tailor made CRM projects.Management of the 4 brands websites, ensuring traffic growth and overall performance (SEO, page views, consumer reviews set-up, purchase conversion, etc).Strategic support to the Sales Department in order to develop and activate online initiatives with key e-tailers.Measurement and analysis of the ROI generated by all online activities. Part of the Global BSH Social Media Officers Community: strategic development and support to the Company's Social Media network worldwide. Constant teamwork with all involved Departments (Brand and Product, Customer Service, Trade Marketing, Sales).Coordination of the local web and social media agencies. Direct responsibility of the dedicated annual budget. Show less

• Communication Manager SIEMENS

  • Apr 2011 - Mar 2014

  In charge of managing and developing the Siemens brand in the Italian market as for the Household Appliances business, in both freestanding and built-in areas.Study and development of the brand strategy necessary to achieve brand awareness objectives and support sales.Coordination and execution of all brand communication campaigns, across all media - mainly POS, Print, Web, PR, Sponsorships and Events.Daily teamwork with other Marketing Dept. members such as Product Marketing and Trade Marketing, but also with the Sales Department.Coordination of the local creative agency.Management of the yearly assigned budget.Direct contact with the Company's Top Management and Board members. Show less



INNOCEAN Worldwide

• South Korea
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager ATL & BTL

  • May 2009 - Apr 2011

  HYUNDAI MOTOR COMPANY ITALY --> in charge of all communication activities to support Brand and products in the Italian market: Below the Line (CRM, local events, sponsorship, POS, digital) and Above the Line (TV campaigns: local TVCs production and adaptation of international materials, print and radio campaigns development, OOH). In charge of coordinating the creative agency. Annual Adv budget control. Supervision of junior resources. Daily teamwork with Client's Marketing and Aftersales departments. Direct contact and presentations to the Top Management. Show less



DRAFTFCB

• Dairy Product Manufacturing
• 1 - 100 Employee

• Account Manager

  • May 2004 - May 2009

  2007 – 2009: client SC JOHNSON WAX (Pest Control category - brands OFF!, AUTAN, RAID, BAYGON). Above the Line: in charge of managing the coordination of 23 Countries (Europe, Australia, Japan, Mexico) in terms of brand communication strategy and execution (TV commercials, print campaigns, online advertising); regional communication analysis for the Pest Control business. 2004 – 2007: client DaimlerChrysler (brands MERCEDES-BENZ, SMART). Below the Line: coordination of highly qualitative and impactful events at a national level (new product launches) and development of CRM campaigns; sponsorships; incentive programs for the trade. Show less



Lufthansa

• Germany
• Airlines and Aviation
• 700 & Above Employee

• Digital Communication Specialist

  • Jun 2003 - Oct 2003

  Online communication management; coordination and planning of sponsorship activities for the LUFTHANSA brand with tourism online portals; direct contact with the HQ in Frankfurt, Germany; weekly report on the Company’s online communication activity. Online communication management; coordination and planning of sponsorship activities for the LUFTHANSA brand with tourism online portals; direct contact with the HQ in Frankfurt, Germany; weekly report on the Company’s online communication activity.



Esterel Caravaning (France)

• Hotesse d'accueil

  • 1997 - 1999

  Summer job during High School. Languages spoken: English, French, German, Spanish. Summer job during High School. Languages spoken: English, French, German, Spanish.