ASO Expert

• May 2023 - Present

ASO Expert | Team Lead

• Jan 2022 - May 2023

ASO Expert

• Feb 2021 - Dec 2021

Major Responsibilities • Managing & developing best ASO strategies across Google Play Stores. • App store optimization: Creation, maintenance and optimization of all areas in store presence including keywords, assets, and content creation in multiple languages. • Running multiple store listing experiments for better app conversions. • In-depth research on latest trends and insights (Android & IOS). • Managing KPI’s, organic conversions & store rankings. Major Responsibilities • Managing & developing best ASO strategies across Google Play Stores. • App store optimization: Creation, maintenance and optimization of all areas in store presence including keywords, assets, and content creation in multiple languages. • Running multiple store listing experiments for better app conversions. • In-depth research on latest trends and insights (Android & IOS). • Managing KPI’s, organic conversions & store rankings.

Content Manager

• Mar 2020 - Nov 2020

Responsibilities • Writing clear marketing copies (blogs & articles) to promote products & services. • Managing social media handles for multiple company products. • Researching industry related topics. • Conducting keyword research using SEO guidelines to increase web traffic. • Coordinating with marketing and design teams for blogs & articles. • Promoting content on social media. Responsibilities • Writing clear marketing copies (blogs & articles) to promote products & services. • Managing social media handles for multiple company products. • Researching industry related topics. • Conducting keyword research using SEO guidelines to increase web traffic. • Coordinating with marketing and design teams for blogs & articles. • Promoting content on social media.

E-Marketing Executive

• Jul 2017 - Jan 2020

Responsibilities • App store description writing for android games & apps. • Keyword research on App Annie and Sensor Tower. • Research & Development for upcoming apps & games. • Social Media Marketing (YouTube, Facebook, Instagram &Twitter). • Tech blog writing. • Implementing E-marketing practices in keyword research for ASO and digital Marketing. • Monitoring top charts on Google Play Store. • Research work for E-Bike (Jolta Group Project). Responsibilities • App store description writing for android games & apps. • Keyword research on App Annie and Sensor Tower. • Research & Development for upcoming apps & games. • Social Media Marketing (YouTube, Facebook, Instagram &Twitter). • Tech blog writing. • Implementing E-marketing practices in keyword research for ASO and digital Marketing. • Monitoring top charts on Google Play Store. • Research work for E-Bike (Jolta Group Project).