Sarah Eadie

Owner at Sarah Eadie Consulting
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US
Languages
  • Chinese Limited working proficiency

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5.0

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Brett Willms

Sarah is a world-class product marketing leader, and strategist. I had the pleasure of working with Sarah at Indeed where she was instrumental in helping shape how we bring our products to market for maximum impact. Plus, she's a delight to work with, having one of the purest growth mindsets I've ever seen.

Ellen J. Hawes Durbin

Sarah is a rare gem and a pure joy to work with. She's driven to succeed, proactive and possesses the rare combination of producing high quality work at a fast pace. A gifted writer, she's able to navigate ambiguity with finesse and adapts to any new role or responsibility cheerfully. I'm confident that Sarah will knock any project out of the park and I would hire her again in a heartbeat.

Kelly Meeker

Sarah is a hard-working, focused and tenacious marketer. She worked at OpenSesame as our Content & Community Management Intern for just under a year, continually improving her skills, taking on new projects and aggressively seeking opportunities to grow. Sarah is a fantastic writer with great teamwork abilities and a true capacity for leadership in future roles. I appreciated the opportunity to work with her and look forward to seeing her future success.

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Credentials

  • Pragmatic Marketing Certified
    Pragmatic Marketing
    Feb, 2018
    - Nov, 2024
  • Making Sense of Data Certificate of Completion
    Google
    Mar, 2014
    - Nov, 2024

Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Owner
      • Oct 2021 - Present

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Product Marketing Manager
      • Jul 2021 - Aug 2021

    • Product Marketing Manager
      • May 2019 - Jul 2021

      + Pioneered coordinated go-to-market process with the SMB Product, Marketing, and Sales/CS teams for the launch of Instant Match (http://tiny.cc/instant-match). Created compelling messaging and assets integrated into $25M+ ad campaigns across TV and radio, and email announcements to 1M+ employers. + Launched set of new product marketing templates to rebrand team based on stakeholder feedback. + Managed one direct report through their summer internship, including a design sprint… Show more + Pioneered coordinated go-to-market process with the SMB Product, Marketing, and Sales/CS teams for the launch of Instant Match (http://tiny.cc/instant-match). Created compelling messaging and assets integrated into $25M+ ad campaigns across TV and radio, and email announcements to 1M+ employers. + Launched set of new product marketing templates to rebrand team based on stakeholder feedback. + Managed one direct report through their summer internship, including a design sprint at Indeed’s Tokyo office.

    • Associate Product Marketing Manager
      • Jun 2018 - Apr 2019

      + Managed the Company Pages presence at Indeed Interactive, including a product presentation to 400+ attendees with an NPS of 32 and the beta launch of a new feature. + Developed 10+ sales enablement assets for Indeed Hiring Events product training in 3 weeks, helping Product exceed their goal of 200 new representatives selling the product. + Delivered a new headline for Indeed Assessments as the result of UserTesting.com research.

    • United States
    • Software Development
    • 300 - 400 Employee
    • Content Developer
      • Dec 2015 - May 2018

      + Owned assets creation for 4 major feature releases. Crafted release marketing content that’s referenced internally and consumed by 625,000+ community members and 21,000+ social followers. + Developed CSR documentation for sales leading to a 6-figure deal with a Fortune 100 company. + Executed the launch plan for brand new SaaS solution, including writing copy for product pages. + Prepared a demo script for a product spotlight webinar led by the CTO for 1,000+… Show more + Owned assets creation for 4 major feature releases. Crafted release marketing content that’s referenced internally and consumed by 625,000+ community members and 21,000+ social followers. + Developed CSR documentation for sales leading to a 6-figure deal with a Fortune 100 company. + Executed the launch plan for brand new SaaS solution, including writing copy for product pages. + Prepared a demo script for a product spotlight webinar led by the CTO for 1,000+ attendees. + Led a team of 3 subject matter experts in competitive analysis. Show less + Owned assets creation for 4 major feature releases. Crafted release marketing content that’s referenced internally and consumed by 625,000+ community members and 21,000+ social followers. + Developed CSR documentation for sales leading to a 6-figure deal with a Fortune 100 company. + Executed the launch plan for brand new SaaS solution, including writing copy for product pages. + Prepared a demo script for a product spotlight webinar led by the CTO for 1,000+… Show more + Owned assets creation for 4 major feature releases. Crafted release marketing content that’s referenced internally and consumed by 625,000+ community members and 21,000+ social followers. + Developed CSR documentation for sales leading to a 6-figure deal with a Fortune 100 company. + Executed the launch plan for brand new SaaS solution, including writing copy for product pages. + Prepared a demo script for a product spotlight webinar led by the CTO for 1,000+ attendees. + Led a team of 3 subject matter experts in competitive analysis. Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Content Marketing Analyst
      • May 2014 - Dec 2015

      + Produced the highest trafficked case study on the Simple blog with 13,000+ pageviews. Story featured on Business Insider in June 2016. + Produced the highest trafficked case study on the Simple blog with 13,000+ pageviews. Story featured on Business Insider in June 2016.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Content Marketing Strategist
      • Sep 2013 - May 2014

      + Expanded agency offerings to include content strategy and copywriting services. Defined content marketing strategy for 5+ clients in industries such as architecture and law. + Wrote 1 - 2 monthly pieces of content for 5+ clients in fields like property management, interior design, and architecture. + Conducted monthly 1 hour client calls to consult clients on content marketing and social media best practices. + Expanded agency offerings to include content strategy and copywriting services. Defined content marketing strategy for 5+ clients in industries such as architecture and law. + Wrote 1 - 2 monthly pieces of content for 5+ clients in fields like property management, interior design, and architecture. + Conducted monthly 1 hour client calls to consult clients on content marketing and social media best practices.

  • Kunming Normal University
    • Kunming, Yunnan, China
    • Student
      • Mar 2013 - Aug 2013

      + Worked with the Portland State language department to design a custom, 6 month exchange program at Yunnan Normal Univeristy in Kunming, China. + Killed lots of cockroaches. + Worked with the Portland State language department to design a custom, 6 month exchange program at Yunnan Normal Univeristy in Kunming, China. + Killed lots of cockroaches.

    • United States
    • E-Learning Providers
    • 200 - 300 Employee
    • Content Creation and Community Management Intern
      • Apr 2012 - Mar 2013

      + Created one of the most popular courses in the OpenSesame catalog: a 5 minute tutorial on the basics of Impress.js which was downloaded 1,100+ times. + Developed digital marketing campaigns for course sellers FranklinCovey and Wiley: For Dummies. + Created one of the most popular courses in the OpenSesame catalog: a 5 minute tutorial on the basics of Impress.js which was downloaded 1,100+ times. + Developed digital marketing campaigns for course sellers FranklinCovey and Wiley: For Dummies.

  • Vendera Group
    • Portland, Oregon Area
    • Marketing Assistant
      • Jan 2011 - Nov 2012

      + Proposed 3 new e-commerce sites in niche markets based on in-depth market research, competitive analysis, and product sales forecasting. + Wrote SEO-aware blog content for online store with annual revenue of over $250k and 1,500+ unique monthly visitors. + Proposed 3 new e-commerce sites in niche markets based on in-depth market research, competitive analysis, and product sales forecasting. + Wrote SEO-aware blog content for online store with annual revenue of over $250k and 1,500+ unique monthly visitors.

Education

  • Reed College
    2008 - 2010
  • Portland State University
    Bachelor of Arts (BA), Chinese Language
    2011 - 2013
  • Mercersburg Academy
    High School Diploma, Chinese Language
    2004 - 2008

Community

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