Experience

Aspira

• United States
• Software Development
• 200 - 300 Employee

• Copywriter

  • Jun 2023 - Present



Backcountry

• Retail
• 500 - 600 Employee

• Copywriter

  • Oct 2021 - Jun 2023

  • Write creative and compelling product descriptions for Backcountry's e-commerce retail site. • Comply with in-house style guide and SEO best practices when creating copy • Extensively research outdoor disciplines and product types to demonstrate a sound knowledge of company products • Synthesize information from vendors and third party resources to produce descriptions that creatively highlight the technical benefits of products • Write creative and compelling product descriptions for Backcountry's e-commerce retail site. • Comply with in-house style guide and SEO best practices when creating copy • Extensively research outdoor disciplines and product types to demonstrate a sound knowledge of company products • Synthesize information from vendors and third party resources to produce descriptions that creatively highlight the technical benefits of products



Pearl Companies

• United States
• Insurance
• 1 - 100 Employee

• Copywriter

  • Oct 2020 - Oct 2021

  • Wrote clear, persuasive copy for mail, email, digital ads, web pages, and social media for 8 affinity clients • Researched best practices, industry competitors, affinity audiences, and current media trends to implement findings into content strategy and copy • Tailored content to a wide-range of audiences, including veterinarians, military personnel, and science professionals • Helped onboard new affinity clients and launch internal company initiatives by assisting with ground-up website development, content strategies, and brand development • Revised, edited, and proofread print and digital content generated by copy team members. • Worked closely with digital and strategy teams to monitor analytics and apply best practices regarding SEO and SEM Show less



STANCE: An International Undergraduate Philosophy Journal

• Muncie, Indiana Area

• Copy Editor Intern

  • Jan 2020 - May 2020

  • Edited 12 essays for grammar, style, and clarity according to The Chicago Manual of Style and STANCE guidelines • Substantively edited essay reject letters to reflect STANCE brand voice • Managed heavy workloads and tight deadlines with quick turnaround • Provided insights regarding essay acceptance and cover design based on STANCE culture • Edited 12 essays for grammar, style, and clarity according to The Chicago Manual of Style and STANCE guidelines • Substantively edited essay reject letters to reflect STANCE brand voice • Managed heavy workloads and tight deadlines with quick turnaround • Provided insights regarding essay acceptance and cover design based on STANCE culture



Ball State University

• Higher Education
• 700 & Above Employee

• Strategic Communications Intern

  • Jan 2019 - Dec 2019

  • Created original visual assets and wrote authentic social copy for Instagram posts that stayed consistent with our brand voice and encouraged user engagement • Wrote, edited, and formatted email content and blog posts following the university style guide and emulating our brand voice • Worked with external clients to design visual assets on Canva and InDesign and responded to client feedback in an attentive and timely manner • Collaborated across various teams in person and via Basecamp and Slack to make cohesive decisions and strategies to meet department goals Show less



OSF HealthCare Foundation

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Writing/Editing Intern

  • Aug 2017 - Oct 2017

  • Assisted the Annual Fund Coordinator of OSF HealthCare Foundation with writing and editing several annual appeal letters. • Assisted the Annual Fund Coordinator of OSF HealthCare Foundation with writing and editing several annual appeal letters.