Experience

Monument Lifestyle

• Singapore
• Retail
• 1 - 100 Employee

• Marketing Executive

  • Aug 2020 - Present

  • Head of Monument Lifestyle in-house brands (DUXTON Brand and Duxton Kids), ensuring collaborative projects are representative of both brands • Working closely with founders to compose and analyse projection goals and sales report and business development strategies • Branding & content creation of in-house brands – Facebook/Instagram, web design, lookbooks, catalogues, creative direction to tell a strong brand story across retail stores, online store, launch events and pop-ups • Design, develop, implement, track and optimise the digital marketing campaigns across all digital marketing channel • Oversees brand daily operation, inventory (stock level, allocation, transfer, stock take) and website maintenance. • Propose and execute graphic designs for printed tees, clothing labels, etc. via Adobe suite • Head of exclusive DUXTON programmes - Made 2 Measure Programme Show less



iLook NET

• Greater Jakarta Area, Indonesia

• Freelance Fashion Content Script Writer

  • Jul 2018 - Oct 2018

  - Creating concise, eye-catching, and innovative headlines and body copy - Consistently brainstorming and collaborating with team for new content ideas and strategies - Researching fashion trends and industries to compare and create content that is innovative and original - Writing a wide variety of fashion related scripts for TV fashion content - Creating concise, eye-catching, and innovative headlines and body copy - Consistently brainstorming and collaborating with team for new content ideas and strategies - Researching fashion trends and industries to compare and create content that is innovative and original - Writing a wide variety of fashion related scripts for TV fashion content



PT. Ritel Luna Makmur (Luna Habit by Luna Maya)

• Indonesia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Fashion Designer

  • Mar 2017 - Jun 2018

  Job responsibilities: - Monitor current trend - Conduct market research and identify target markets for designs - Draw detailed or technical illustrations of apparel, and write specifications such as color schemes, constructions, and material types - Handling in-house sample developments - Directing workers involved in drawing and cutting patterns and constructing samples or finished garments - Selecting fabrics and materials and productions - Examine sample garments on and off models, modifying design to achieve desired effects - Attend fashion shows (Jakarta Fashion Week, etc) and review garment manuals to gather information about fashion trends and consumer preferences - Designing for Jakarta Fashion Week 2018 "GRAZIA: Divas in Music" Luna Habit x Hartono Gan Project Show less



PURANA INDONESIA

• Greater Jakarta Area, Indonesia

• Fashion Design Intern

  • Jan 2016 - Mar 2016

  - Monitor current trend and to keep up to date on the latest fabrics and design - Draw detailed or technical illustrations of apparel, and write specifications such as color schemes, constructions, and material types - Designing collection and pattern making - Direct and coordinate workers involved in drawing and constructing samples or finished garments - Fit, alter, and repair according to customers specifications and fit - Examine garments on and off clients, modifying design to achieve desired effects Show less



Uber

• United States
• Internet Marketplace Platforms
• 700 & Above Employee

• Marketing and Event Partnership Intern

  • Oct 2015 - Dec 2015

  - Working closely with the head of marketing to determine key events - Working with the head of marketing and marketing executives to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more - Negotiate and execute contracts for large- and small-scale events - Participation in events with the marketing team - Working closely with the head of marketing to determine key events - Working with the head of marketing and marketing executives to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more - Negotiate and execute contracts for large- and small-scale events - Participation in events with the marketing team