Experience

Star Holdings Group - a Division of The Middleby Corporation

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Group Marketing Director

  • Feb 2016 - Present

  Develop and execute marketing and sales initiatives for the Star Holdings Group (APW, Bakers Pride, Holman, Lang, MagiKitch’n, Star, Toastmaster and Wells) commercial kitchen equipment brands. Work as an integral part of the sales team to create marketing content, sales support materials, pricing-promotions, and sales/trainings focused on supporting products and increased sales. Support key partnerships (Reps, Dealers, Buying Groups, Chains), analyze pricing, create promotions… Show more Develop and execute marketing and sales initiatives for the Star Holdings Group (APW, Bakers Pride, Holman, Lang, MagiKitch’n, Star, Toastmaster and Wells) commercial kitchen equipment brands. Work as an integral part of the sales team to create marketing content, sales support materials, pricing-promotions, and sales/trainings focused on supporting products and increased sales. Support key partnerships (Reps, Dealers, Buying Groups, Chains), analyze pricing, create promotions, optimize online presence - all focused on increasing sales by offering heavy-duty commercial kitchen solutions. Develop trainings, sales initiatives, and solution-based content to grow Star Holdings Group as a value-added partner to our Rep-Partners and their brick-mortar and internet dealer-sellers. Manage marketing and sales promos with our Buying Group partners. Work with large chains to provide product data and marketing to support our brands. Manage product data, spreadsheets, AutoQuotes, MAP policy for models manufactured at our plant in Smithville, TN. Trade show, conference, product-trainings - design booth, manage equipment/logistics, and develop brand and/or product-focused strategy, and promos for Trade Shows, Buying Group conferences, Chain shows, Rep-Dealer training sessions, cooking demos. Develop and create digital content, sell sheets, product-videos and focused sales presentations. Responsible for the content, production and distribution of product catalogs. Show less Develop and execute marketing and sales initiatives for the Star Holdings Group (APW, Bakers Pride, Holman, Lang, MagiKitch’n, Star, Toastmaster and Wells) commercial kitchen equipment brands. Work as an integral part of the sales team to create marketing content, sales support materials, pricing-promotions, and sales/trainings focused on supporting products and increased sales. Support key partnerships (Reps, Dealers, Buying Groups, Chains), analyze pricing, create promotions… Show more Develop and execute marketing and sales initiatives for the Star Holdings Group (APW, Bakers Pride, Holman, Lang, MagiKitch’n, Star, Toastmaster and Wells) commercial kitchen equipment brands. Work as an integral part of the sales team to create marketing content, sales support materials, pricing-promotions, and sales/trainings focused on supporting products and increased sales. Support key partnerships (Reps, Dealers, Buying Groups, Chains), analyze pricing, create promotions, optimize online presence - all focused on increasing sales by offering heavy-duty commercial kitchen solutions. Develop trainings, sales initiatives, and solution-based content to grow Star Holdings Group as a value-added partner to our Rep-Partners and their brick-mortar and internet dealer-sellers. Manage marketing and sales promos with our Buying Group partners. Work with large chains to provide product data and marketing to support our brands. Manage product data, spreadsheets, AutoQuotes, MAP policy for models manufactured at our plant in Smithville, TN. Trade show, conference, product-trainings - design booth, manage equipment/logistics, and develop brand and/or product-focused strategy, and promos for Trade Shows, Buying Group conferences, Chain shows, Rep-Dealer training sessions, cooking demos. Develop and create digital content, sell sheets, product-videos and focused sales presentations. Responsible for the content, production and distribution of product catalogs. Show less



Turtleback Books

• 3401 Chouteau Avenue

• Marketing Manager

  • Apr 2012 - May 2015

  Researched market trends and industry trade materials while pro-actively engaging customer feedback to identify new growth opportunities. Adapted research findings and corresponding internal sales data into successfully executed marketing campaigns resulting in product line expansion, increased sales, and profitable growth. Created email campaigns, sell sheets, sales support materials, co-op advertising, web content, presentations, and giveaways for both the reseller and end-user… Show more Researched market trends and industry trade materials while pro-actively engaging customer feedback to identify new growth opportunities. Adapted research findings and corresponding internal sales data into successfully executed marketing campaigns resulting in product line expansion, increased sales, and profitable growth. Created email campaigns, sell sheets, sales support materials, co-op advertising, web content, presentations, and giveaways for both the reseller and end-user markets. These initiatives increased brand visibility, created new sales opportunities, and introduced new avenues for sales growth among existing customers. Successfully increased brand awareness through engaging new product presentations, an energetic and topical trade show presence, large promotional mailings, and sales representative outreach. Responsible for the forecasting, budgeting, cost-analysis, contracts, and vendor sourcing supporting all marketing initiatives. Met weekly with department, company CEO, and CFO to analyze the current state of our P&L statement, discuss ideas, monitor current initiatives, and forecast sales. Participated in yearly high involvement planning process to analyze the competition, identify long-term opportunities, and create a yearly plan. Played an integral part in successful sales growth, decreased expenses, and accurate identification of factors impacting the gross profit percentage. Project manager responsible for planning, creative direction, production, printing, and distribution of annual 300 page catalog. Drove several sales outreach initiatives. Created messaging and sales support materials that provided focused sales outreach to wholesale and retail opportunities not previously engaged. Show less Researched market trends and industry trade materials while pro-actively engaging customer feedback to identify new growth opportunities. Adapted research findings and corresponding internal sales data into successfully executed marketing campaigns resulting in product line expansion, increased sales, and profitable growth. Created email campaigns, sell sheets, sales support materials, co-op advertising, web content, presentations, and giveaways for both the reseller and end-user… Show more Researched market trends and industry trade materials while pro-actively engaging customer feedback to identify new growth opportunities. Adapted research findings and corresponding internal sales data into successfully executed marketing campaigns resulting in product line expansion, increased sales, and profitable growth. Created email campaigns, sell sheets, sales support materials, co-op advertising, web content, presentations, and giveaways for both the reseller and end-user markets. These initiatives increased brand visibility, created new sales opportunities, and introduced new avenues for sales growth among existing customers. Successfully increased brand awareness through engaging new product presentations, an energetic and topical trade show presence, large promotional mailings, and sales representative outreach. Responsible for the forecasting, budgeting, cost-analysis, contracts, and vendor sourcing supporting all marketing initiatives. Met weekly with department, company CEO, and CFO to analyze the current state of our P&L statement, discuss ideas, monitor current initiatives, and forecast sales. Participated in yearly high involvement planning process to analyze the competition, identify long-term opportunities, and create a yearly plan. Played an integral part in successful sales growth, decreased expenses, and accurate identification of factors impacting the gross profit percentage. Project manager responsible for planning, creative direction, production, printing, and distribution of annual 300 page catalog. Drove several sales outreach initiatives. Created messaging and sales support materials that provided focused sales outreach to wholesale and retail opportunities not previously engaged. Show less



CPI Corp.

• United States
• Photography
• 300 - 400 Employee

• Marketing Projects Manager - FotoNet

  • Oct 2011 - Mar 2012

  Lead a team of design, content development, and copy writing professionals tasked with executing a new email marketing venture to boost sales for three major national retail photo studios and their accompanying product lines. Tested and executed a variety of creative holiday, milestone, and family themed campaigns to stimulate sales utilizing a large database of emails captured from photo studio customers. Managed customer database of over 1.2 million email leads. Successfully grew… Show more Lead a team of design, content development, and copy writing professionals tasked with executing a new email marketing venture to boost sales for three major national retail photo studios and their accompanying product lines. Tested and executed a variety of creative holiday, milestone, and family themed campaigns to stimulate sales utilizing a large database of emails captured from photo studio customers. Managed customer database of over 1.2 million email leads. Successfully grew sales of photo studio packages and product offerings with each email campaign. Responsible for work flow charting, analytics and formulas to report on campaign strategy. Served as liaison between our contract development team and executives in all phases of the project. Analyzed market research, email open rates and sales figures. Presented weekly data and an executive summary to the CEO and brand managers charting the success of the FotoNet campaigns. Show less Lead a team of design, content development, and copy writing professionals tasked with executing a new email marketing venture to boost sales for three major national retail photo studios and their accompanying product lines. Tested and executed a variety of creative holiday, milestone, and family themed campaigns to stimulate sales utilizing a large database of emails captured from photo studio customers. Managed customer database of over 1.2 million email leads. Successfully grew… Show more Lead a team of design, content development, and copy writing professionals tasked with executing a new email marketing venture to boost sales for three major national retail photo studios and their accompanying product lines. Tested and executed a variety of creative holiday, milestone, and family themed campaigns to stimulate sales utilizing a large database of emails captured from photo studio customers. Managed customer database of over 1.2 million email leads. Successfully grew sales of photo studio packages and product offerings with each email campaign. Responsible for work flow charting, analytics and formulas to report on campaign strategy. Served as liaison between our contract development team and executives in all phases of the project. Analyzed market research, email open rates and sales figures. Presented weekly data and an executive summary to the CEO and brand managers charting the success of the FotoNet campaigns. Show less



Miken Technologies

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Projects Manager

  • Sep 2009 - Aug 2011

  Developed and executed marketing campaigns to highlight new technology, IT services and software training events. Cultivated mutually-beneficial relationships with vendors and partners. Utilized partner resources, white papers, and feedback to pinpoint the topics of interest specific to small businesses. Directed sales focus towards the IT resources that would improve work flow by simplifying daily processes and increasing data security. I turned the technology buzz-words and work flow… Show more Developed and executed marketing campaigns to highlight new technology, IT services and software training events. Cultivated mutually-beneficial relationships with vendors and partners. Utilized partner resources, white papers, and feedback to pinpoint the topics of interest specific to small businesses. Directed sales focus towards the IT resources that would improve work flow by simplifying daily processes and increasing data security. I turned the technology buzz-words and work flow improvements into sales opportunities by creating marketing campaigns that related to small business needs. Developed new materials and created an online database of vendor promotional marketing and sales pieces. Successfully moved mindsets away from a mostly reactive approach to sales. Engaged the internal service team and sales managers to identify current customers who would benefit from promotions highlighting enhanced or expanded hardware, software, and services to engage dialogue and sales opportunities. Recreated materials focused on tech-heavy language that focused on IT professionals and not on the office managers, assistants, and staff actually purchasing the small businesses IT offerings marketed. Reworked sales proposals and service plans allowing sales representatives to deliver more visual, end-user friendly information in addition to the numbers and product specifications. Increased visibility with community event sponsorships, personally working trade shows, and as an active member of networking associations and Chamber of Commerce organizations. Increased social media presence. Utilized design and analytical skills on several customer SEO campaigns and creative website redesigns when requested. Show less Developed and executed marketing campaigns to highlight new technology, IT services and software training events. Cultivated mutually-beneficial relationships with vendors and partners. Utilized partner resources, white papers, and feedback to pinpoint the topics of interest specific to small businesses. Directed sales focus towards the IT resources that would improve work flow by simplifying daily processes and increasing data security. I turned the technology buzz-words and work flow… Show more Developed and executed marketing campaigns to highlight new technology, IT services and software training events. Cultivated mutually-beneficial relationships with vendors and partners. Utilized partner resources, white papers, and feedback to pinpoint the topics of interest specific to small businesses. Directed sales focus towards the IT resources that would improve work flow by simplifying daily processes and increasing data security. I turned the technology buzz-words and work flow improvements into sales opportunities by creating marketing campaigns that related to small business needs. Developed new materials and created an online database of vendor promotional marketing and sales pieces. Successfully moved mindsets away from a mostly reactive approach to sales. Engaged the internal service team and sales managers to identify current customers who would benefit from promotions highlighting enhanced or expanded hardware, software, and services to engage dialogue and sales opportunities. Recreated materials focused on tech-heavy language that focused on IT professionals and not on the office managers, assistants, and staff actually purchasing the small businesses IT offerings marketed. Reworked sales proposals and service plans allowing sales representatives to deliver more visual, end-user friendly information in addition to the numbers and product specifications. Increased visibility with community event sponsorships, personally working trade shows, and as an active member of networking associations and Chamber of Commerce organizations. Increased social media presence. Utilized design and analytical skills on several customer SEO campaigns and creative website redesigns when requested. Show less



Coldwell Banker Realty

• United States
• Real Estate
• 700 & Above Employee

• Marketing Coordinator

  • Jan 2001 - May 2009