Experience

Joyful Readers

• United States
• Education Administration Programs
• 1 - 100 Employee

• Development Director

  • Jun 2023 - Present



Major League Bocce LLC

• United States
• Spectator Sports

• Director of Marketing & Corporate Partnerships; Owner

  • Jan 2009 - Present

  • Nurtured a 250% increase in sponsorship investment by the Peroni Brand of the MolsonCoors portfolio over 10 years by quantifying brand exposure & account placement values, and offering various investment opportunities based on marketing budgets resources, resulting in an ongoing annual revenue stream of $30,000 • Prospected Dogfish Head Brewery as a sponsor in the Philadelphia market by engaging them for a one-time event commitment and then leveraging the success of that event into an annual cash sponsorship that has been renewed for 6 years & increased in value by 80% • Executed a national expansion of bocce ball leagues by implementing a marketing program that utilized local media partners, email strategies, and social media advertising to enter 10 additional markets and double the company’s customer base in 4 years • Implemented a $30,000 annual marketing budget incorporating email strategies, social media & online paid advertising to support an average 9% growth rate in registration revenue • Managed over 40 local sponsorships & promotional partnerships annually through strong relationship development initiatives, and customer loyalty programs producing a 100% client retention rate • Hosted and organized team building and client engagement events organized around bocce ball games for corporate clients including SEPTA, CMI Media, and Temple University School of Public Health Show less



American Heart Association

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Development Director

  • Apr 2022 - Jun 2023



National MS Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Bike MS Senior Development Manager

  • May 2021 - Mar 2022



NAKID Social Sports

• Spectator Sports
• 1 - 100 Employee

• Director of Marketing & Corporate Partnerships; Owner

  • Jan 2016 - Mar 2020

  • Successful completion of a business acquisition (NAKID Social Sports) resulting in the expansion of service offerings for Major League Bocce, including new market penetration and sources of revenue • Successful completion of a business acquisition (NAKID Social Sports) resulting in the expansion of service offerings for Major League Bocce, including new market penetration and sources of revenue



DC Bocce League

• Spectator Sports
• 1 - 100 Employee

• Director of Marketing & Corporate Partnerships; Owner

  • Aug 2004 - Mar 2020

  • Developed brand concept for one-of-a-kind social sports league, DC Bocce League, by promoting 5 core organizing principles through signage, collateral, bar events, and a referral system to register 4,500 players annually in the first 5 years of part-time operations • Developed brand concept for one-of-a-kind social sports league, DC Bocce League, by promoting 5 core organizing principles through signage, collateral, bar events, and a referral system to register 4,500 players annually in the first 5 years of part-time operations



CQ Press

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Associate Marketing Manager

  • Aug 2006 - Sep 2010

  • Presented organization’s value proposition via direct mail marketing campaigns targeting upwards of 25,000 members nationwide by carefully selecting segments of the member list with an ad designed and curated for their needs • Designed and hosted marketing activities for 15 trade shows annually by designing a new trade show booth, collaborating with sales staff, and negotiating with vendors to effectively transition the company from selling print products to digital products • Presented organization’s value proposition via direct mail marketing campaigns targeting upwards of 25,000 members nationwide by carefully selecting segments of the member list with an ad designed and curated for their needs • Designed and hosted marketing activities for 15 trade shows annually by designing a new trade show booth, collaborating with sales staff, and negotiating with vendors to effectively transition the company from selling print products to digital products



On Tap Magazine

• Washington D.C. Metro Area

• Account Manager

  • Jan 2004 - Aug 2006

  • Designed and executed marketing initiatives for clientele including print and online advertising buys, event-based activations, and value-added editorial support regularly selling 110%-150% of monthly quotas • Generated $150,000 in revenue for a local entertainment magazine by building and nurturing relationships with over 200 clients • Organized and sold group events for music, sports and local restaurant venues targeting up to 150 attendees • Designed and executed marketing initiatives for clientele including print and online advertising buys, event-based activations, and value-added editorial support regularly selling 110%-150% of monthly quotas • Generated $150,000 in revenue for a local entertainment magazine by building and nurturing relationships with over 200 clients • Organized and sold group events for music, sports and local restaurant venues targeting up to 150 attendees



Associated Builders and Contractors

• United States
• Construction
• 400 - 500 Employee

• Legal Affairs Coordinator

  • Jan 2002 - Jan 2004

  • Implemented a marketing strategy to recruit new and returning participants for annual trade shows, which resulted in a 27% increase in attendance, and a 47% rise in revenue, while doubling the amount of sponsorship donations over a two-year period • Facilitated awards from the Construction Legal Rights Foundation to qualified association members by organizing board meetings and completing follow up tasks to distribute over 2 million in grants • Implemented a marketing strategy to recruit new and returning participants for annual trade shows, which resulted in a 27% increase in attendance, and a 47% rise in revenue, while doubling the amount of sponsorship donations over a two-year period • Facilitated awards from the Construction Legal Rights Foundation to qualified association members by organizing board meetings and completing follow up tasks to distribute over 2 million in grants