Sarah Cuervo
Content Creator and Stylist at Freelance, Self Employed- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Emily VandeRydt
Sarah has been an absolute joy to work with during her time as a PINK Campus Representative. Most recently, she became a PINK Campus Rep Recruiter and helped screen, interview, and select our class of 250 representatives for the 2020-2021 school year. I cannot thank her enough for her organization, motivation, and creativity, and also how much passion that she showcases for her work!
Emily VandeRydt
Sarah has been an absolute joy to work with during her time as a PINK Campus Representative. Most recently, she became a PINK Campus Rep Recruiter and helped screen, interview, and select our class of 250 representatives for the 2020-2021 school year. I cannot thank her enough for her organization, motivation, and creativity, and also how much passion that she showcases for her work!
Emily VandeRydt
Sarah has been an absolute joy to work with during her time as a PINK Campus Representative. Most recently, she became a PINK Campus Rep Recruiter and helped screen, interview, and select our class of 250 representatives for the 2020-2021 school year. I cannot thank her enough for her organization, motivation, and creativity, and also how much passion that she showcases for her work!
Emily VandeRydt
Sarah has been an absolute joy to work with during her time as a PINK Campus Representative. Most recently, she became a PINK Campus Rep Recruiter and helped screen, interview, and select our class of 250 representatives for the 2020-2021 school year. I cannot thank her enough for her organization, motivation, and creativity, and also how much passion that she showcases for her work!
Credentials
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Google Analytics for Beginners
GoogleFeb, 2020- Nov, 2024 -
Hootsuite Platform Certification
HootsuiteFeb, 2020- Nov, 2024 -
Mobile Marketing: Creating a Strategy
LinkedInFeb, 2020- Nov, 2024 -
Social Marketing Certification
HootsuiteFeb, 2020- Nov, 2024
Experience
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Xamarin Developer
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United Kingdom
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Software Development
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400 - 500 Employee
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Content Creator and Stylist
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May 2020 - Present
• Create and conceptualize fashion and lifestyle media across Instagram (@sarita.cu) and Tiktok (@saritacuer) rooted in empowerment and authenticity; awarded by Her Campus Media as "Style Influencer of the Year" • Collaborate with brands to bring scroll-stopping content to life and in the process foster a long-lasting relationship; these partners include Coach, Dior Beauty, YSL Beauty, Condé Nast, Pandora, and Revlon. • Translate styling experience on photoshoot sets (like VS Pink and The Mayfair Group) and trend-forecasting research to instill confidence in clients and allow them to dress as their best selves Show less
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Victoria's Secret
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United States
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Retail
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700 & Above Employee
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Photography Intern
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May 2021 - Dec 2021
• Collaborated with the Art Director to execute photoshoots including composing mood-boards, casting talent, and editing assets post-production in Adobe Creative Suite• Analyzed market competitors and runway shows to trend-forecast and led meetings debriefing the findings to refresh creative direction• Spearheaded on-set Tiktok content creation to provide a Gen-Z perspective; Content was selected to debut as PINK's Official 2021 Holiday Tiktok advertisement which garnered over 4 million views Show less
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Campus Representative Recruiter
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Jan 2021 - May 2021
• Assisted in screening, interviewing, and selecting 250 campus representatives for the 2020-2021 school year
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Campus Representative
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Jul 2019 - May 2021
• Visited PINK's Ohio headquarters to hear from industry leaders and influential women in the company while also receiving marketing training• Create photography, videography and graphic design content for @floridavspink, which has a reach of 13,300, to execute social media campaigns that instill excitement and awareness for the brand• Act as the liaison between PINK and collegiate students to provide feedback to PINK on what their target audience is currently consuming in the retail world through focus groups and surveys• Execute promotional events, which includes reaching out to other campus organizations and potential sponsors for collaborative opportunities• Chosen as one of the top 10 performing school (out of 125) to visit PINK's New York headquarters on the Fall 2019 incentive trip to provide insight and ideas for future product, concept, and more Show less
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The Mayfair Group
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Social Media Intern
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Dec 2020 - Aug 2021
• Conceptualize social media initiatives for @themayfairgroup, which has an average reach of 1.2 million users, and create weekly content calendars featuring copy, themes, and curated images • Handle advertising initiatives, press coverage and art for client accounts @oliveandpique and @westangeljewelry • Rebranded social media pages and strategies for @themayfairgroup to better align with target audiences • Conceptualize social media initiatives for @themayfairgroup, which has an average reach of 1.2 million users, and create weekly content calendars featuring copy, themes, and curated images • Handle advertising initiatives, press coverage and art for client accounts @oliveandpique and @westangeljewelry • Rebranded social media pages and strategies for @themayfairgroup to better align with target audiences
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Core Spaces
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United States
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Real Estate
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300 - 400 Employee
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Social Media Coordinator
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Apr 2020 - May 2021
Curate social media content and manage marketing initiatives at the Hub Gainesville property to promote events, programming, and services to Hub residents and encourage participation in their community Curate social media content and manage marketing initiatives at the Hub Gainesville property to promote events, programming, and services to Hub residents and encourage participation in their community
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TikTok
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United States
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Entertainment Providers
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700 & Above Employee
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Campus Representative
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Aug 2020 - Dec 2020
• Analyze TikTok trends to film and edit relevant college-related video content on my personal account that instills awareness of the campus representative program, which have garnered over 3.5 million views • Create omni-channel promotional campaigns that integrate virtual activities and merchandise incentives seamlessly • Analyze TikTok trends to film and edit relevant college-related video content on my personal account that instills awareness of the campus representative program, which have garnered over 3.5 million views • Create omni-channel promotional campaigns that integrate virtual activities and merchandise incentives seamlessly
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Rowdy Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Influencer Relations Coordinator
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Jun 2020 - Dec 2020
Rowdy Magazine is the University of Florida's leading independent student-run magazine focusing on fashion, pop culture, and activism whose mission is to keep Gen-Z aware, entertained, and funky! • Initiated Rowdy's first ever influencer program comprised of 11 content creators to promote merchandise drops and magazine launch campaigns, which holds a total average reach of 45,000 • Designed the deliverables (Instagram posts and stories, official hashtag and verbiage, styling mood-boards) for each influencer campaign so that the initiative feels authentic and promotes audience engagement • Launched Rowdy Clubhouse, a loyalty program designed for Rowdy's biggest supporters to get exclusive behind the scenes info and first dibs on all things Rowdy, to form a sense of community during the socially distant semester Show less
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The Agency at UF
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United States
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Advertising Services
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1 - 100 Employee
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Shared Media Coordinator
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Mar 2019 - Jul 2020
The Agency at The University of Florida is a student-run advertising agency that has worked with clients such as Tommy Hilfiger and Orange Theory. • Schedule content through Sprout Social for The Agency's social media platforms which has a combined reach of 6,815 • Capture eye-catching content and brainstorm creative copy that appeal to potential clientele and student audiences alike • Moderate and respond to engagement to create a sense of community within The Agency's followers The Agency at The University of Florida is a student-run advertising agency that has worked with clients such as Tommy Hilfiger and Orange Theory. • Schedule content through Sprout Social for The Agency's social media platforms which has a combined reach of 6,815 • Capture eye-catching content and brainstorm creative copy that appeal to potential clientele and student audiences alike • Moderate and respond to engagement to create a sense of community within The Agency's followers
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Wasserman Next Gen
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United States
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Advertising Services
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100 - 200 Employee
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Vera Bradely Campus Ambassador
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Aug 2019 - Jun 2020
• Promote Vera Bradley by styling products around current fashion trends while still staying true to the company's brand voice to provide outfit inspiration to students on social media • Generate buzz on campus by hosting tabling events and coordinating giveaways on a weekly basis • Promote Vera Bradley by styling products around current fashion trends while still staying true to the company's brand voice to provide outfit inspiration to students on social media • Generate buzz on campus by hosting tabling events and coordinating giveaways on a weekly basis
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BRIDGES
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United States
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Non-profit Organizations
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1 - 100 Employee
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Volunteer
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Aug 2018 - Dec 2018
• Built staircase and water wells in the mountainous areas in Peru to facilitate their use of the resource • Painted and rebuilt the shacks in slums to bring joy to poverty-stricken families • Communicated and collaborated in a team of ten to execute goals efficiently and problem solve when deadline related obstacles arose • Built staircase and water wells in the mountainous areas in Peru to facilitate their use of the resource • Painted and rebuilt the shacks in slums to bring joy to poverty-stricken families • Communicated and collaborated in a team of ten to execute goals efficiently and problem solve when deadline related obstacles arose
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Cold Stone Creamery
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Restaurants
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700 & Above Employee
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Shift Lead
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Jan 2017 - Aug 2018
• Multitasked serving ice cream, working the register, and interacting with customers enthusiastically to create a welcoming environment • Managed and balanced the safe to ensure funds were distributed accordingly • Supervised crew members to ensure proper time management and customer service • Multitasked serving ice cream, working the register, and interacting with customers enthusiastically to create a welcoming environment • Managed and balanced the safe to ensure funds were distributed accordingly • Supervised crew members to ensure proper time management and customer service
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Education
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2018 - 2021
University of Florida College of Journalism and Communications
Bachelor of Science - BS, Advertising Major, Event Management Concentration -
2014 - 2018
ARCHBISHOP EDWARD A MCCARTHY HIGH SCHOOL
High School Diploma
Community
