Sarah Cridland

Lead Optimisation Strategist at RedEye Optimisation
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB
Skills

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Credentials

  • Award in Leadership & Management (Level 3)
    ILM
    Jan, 2020
    - Nov, 2024
  • ContentSquare Partner Certification
    Contentsquare
    Apr, 2019
    - Nov, 2024
  • Award in Leadership & Team Skills (Level 2)
    ILM
    Jan, 2019
    - Nov, 2024
  • Optimizely X Web Foundations
    Optimizely
    Feb, 2018
    - Nov, 2024
  • AB Tasty User (Essentials)
    AB Tasty
    Feb, 2021
    - Nov, 2024
  • Adobe Certified Expert - Adobe Target Business Practitioner
    Adobe
    May, 2019
    - Nov, 2024
  • Optimizely X Strategy Foundations
    Optimizely
    Feb, 2018
    - Nov, 2024

Experience

  • REO
    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Lead Optimisation Strategist
      • Jun 2019 - Present

    • Optimisation Strategist
      • Sep 2018 - May 2019

    • Senior CRO Consultant
      • Jan 2018 - Sep 2018

  • REO
    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • CRO Consultant (Contractor)
      • May 2017 - Nov 2017

  • Agora Financial UK Ltd
    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Online Marketing Manager
      • Apr 2014 - Mar 2017

      Agora Financial UK publishes independent financial commentary and advice in the form of free email newsletters and paid newsletter titles. New B2C subscribers are generated using direct response marketing techniques.Responsibilities:• Devise and implement strategies to generate new subscribers via external marketing channels • Work with web developers, designers, editors and copywriters to produce campaign creative• Manage PPC, SEO, content marketing and paid social media campaigns• Work with external list brokers and partners to deliver email marketing campaigns• Conduct A/B and multivariate testing to improve key metrics• Plan and implement internal email campaigns to convert leads and increase customer value • Track and report on ROI of leads and subscribers generated• Manage budget and set campaign KPI benchmarks• Manage website development projects

  • Agora Lifestyles Ltd
    • Online Marketing Manager
      • Jan 2011 - Jan 2015

    • Online Marketing Executive
      • Jan 2008 - Jan 2011

  • Fleet Street Publications
    • Online Marketing Assistant
      • Jan 2007 - Jan 2008

Education

  • University of Brighton
    Bachelor of Science (BSc), Biomedical Sciences, General
    2003 - 2006
  • City College Brighton and Hove
    HND, Applied Biology
    2001 - 2003

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