Experience

LeapFrogger

• Australia
• Advertising Services
• 1 - 100 Employee

• Website Development Manager

  • 2016 - Present



Beauty & Bronze

• Marketing Manager

  • 2013 - Present

  Manage all aspects of the company’s marketing and advertising activities including; website design & management, digital marketing, social media, in-store promotions, graphic design, printing and store merchandise. Book media and manage creatives for advertising campaigns across radio, digital and print media. Direct the daily social media content, distribution and integration with company website. Liaise with local trader organisations and the Chadstone Shopping Centre marketing team in relation to promotions, events and shopping centre advertising. Drive and coordinate in-store events and promotions. Manage the company website, SEO, SEM, SMM & Google Shopping feeds. Track and report on all online advertising promotions and in-salon, email and marketing promotions.



ANGI MAC

• Director

  • Sep 2004 - Dec 2013

  Directly manage the design, sourcing and manufacturing operations of a leading Australian ladies and children’s accessories provider. Drive strategic marketing and promotional initiatives to generate sales and develop new business opportunities. Manage all financial aspects of the business including invoicing, payroll, payments, reporting, P&L and balance sheets. Supply bespoke accessories to leading chain stores in Australia and USA. Source new business opportunities, monitor competitor activity, motivate the team to achieve and exceed targets and introduce strategies to improve business operations. Establish networks within the industry and secure and maintain strong relationships with buyers. Plan, source and create ranges and build seasonal lines and collections. Analyse sales results and present market research and competitor activities to senior level staff to inform sales activities. Liaise with international manufacturers, negotiate costs, monitor samples/prototypes and determine delivery/shipping schedules. Develop cost, wholesale and shipping price lists and manage budgets and forecasting. Organise and execute tradeshows and maintain optimal online presence through active social media engagement. Liaise with magazine editors in relation to marketing opportunities, photo shoots and advertisements. Conduct all marketing and cataloguing activities including the design and creation of collateral. Manage relationships with agents and stockists to optimise and showcase products.



Freelance Product Sourcing

• Self Employed

  • 2002 - 2004

  Lead a team in the sourcing, sales and graphic design aspects of sourcing giftware and homeware products for Australian and international companies in China. Worked with multi-national start-ups in the Chinese market including the establishment of quality assurance processes, manufacturing and shipping processes. Design and manufacture promotional gifts for local businesses for sale in the local market. Coordinate and oversee the freight and delivery of manufactured products. Identify areas for new business and generate leads to establish new business and sales opportunities. Build and maintain positive working relationships with local and international businesses, suppliers and manufacturers.



Bookeeper

• Self Employed

  • 2000 - 2002

  Delivered a range of bookkeeping services to numerous clients in the wake of the introduction of the GST. Prepare payroll and superannuation information and reports. Monitor accounts receivable and payable and reconciliations. Generate P&L and balance sheets reports to a range of clients various business industries. Delivered a range of bookkeeping services to numerous clients in the wake of the introduction of the GST. Prepare payroll and superannuation information and reports. Monitor accounts receivable and payable and reconciliations. Generate P&L and balance sheets reports to a range of clients various business industries.