Experience

Maasmechelen Village

• Belgium
• Luxury Goods & Jewelry
• 1 - 100 Employee

• PR manager

  • Mar 2022 - Present

  Benelux PR manager for MMV as part of the Bicester Collection Benelux PR manager for MMV as part of the Bicester Collection



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Media, Content & Community Manager

  • Sep 2020 - Sep 2021

  Responsible for driving engagement and growing our communities with the right content via all touchpoints both off/online Within scope: - crm strategy: holistic view across all crm touchpoints / building loyalty and retention - overall paid owned strategy: develop & monitor media plans for pure brand awareness - content strategy & creation - paid brand ambassadorship

• Senior Public Relations Manager

  • May 2012 - Sep 2020

  2012: start of my career at L'Oréal as a training/PR assistant Belgilux (Luxury Division). Job scope consisted of creating PR releases, setting up/maintaining media relations, event organisation, assisting during backstage fashion shows ... Jan 2014: promoted as PR manager, responsible for 9 luxury beauty brands: YSL beauté, Giorgio Armani Beauty, Viktor&Rolf, Diesel, Maison Margiela, Helena Rubinstein, Biotherm, Ralph Lauren, Cacharel. Sept 2016: promoted as senior Benelux PR… Show more 2012: start of my career at L'Oréal as a training/PR assistant Belgilux (Luxury Division). Job scope consisted of creating PR releases, setting up/maintaining media relations, event organisation, assisting during backstage fashion shows ... Jan 2014: promoted as PR manager, responsible for 9 luxury beauty brands: YSL beauté, Giorgio Armani Beauty, Viktor&Rolf, Diesel, Maison Margiela, Helena Rubinstein, Biotherm, Ralph Lauren, Cacharel. Sept 2016: promoted as senior Benelux PR manager, meaning I have been in charge of The Netherlands, Belgium & Luxembourg ever since. I've started on working on American Brand Urban Decay Cosmetics and kept Biotherm & Helena Rubinstein in my portfolio. March 2017: full responsibility over American Brands portfolio (Benelux); Urban Decay Cosmetics, Kiehl's & IT Cosmetics (2019). My Benelux position requires a lot of travelling between Belgium & The Netherlands, since the American Brands team is based in Hoofddorp. My key job accountability consists of defining a communication strategy - working with traditional media, but focusing mainly on social media, influentials & e-pr - to develop the brand image, its visibility and reinforce its reputation over time. Job scope impression: - Implementing communication campaigns on major product launches, events…. - Defining, putting in place and managing communication projects/operations - Managing media relations, focusing mainly on social media (content creators, influentials, influencer marketing) - Evaluating communication operations quantitatively and qualitatively and make recommendations: setting up 360° strategies (including all businesses, such as marketing/ retail/ digital) & defining clear KPI's to leverage the business. - Working with social media tracking tools: competitor analysis & benchmarks, daily evolving social database based on upcoming talents, quantifying social strategies ... - Contributing to managing Public Relations: brand ambassadors, vip influencers



PURE

• Belgium
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Assistant

  • Mar 2012 - Mar 2012

  Industry: Fashion Function: Assistant Company: PR agency PURE & Belgian designer Jean-Paul Lespagnard Description: showroom, catwalk, fashion show, press files ... Industry: Fashion Function: Assistant Company: PR agency PURE & Belgian designer Jean-Paul Lespagnard Description: showroom, catwalk, fashion show, press files ...



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Public Relations Intern

  • Mar 2011 - Dec 2011

  PR internship for professional hair care products (L'Oréal Professionnel, Redken, Matrix, Kérastase) & responsible project Hairdressers against Aids (6months) Key job responsibilities: - International project Hairdressers against aids - social networking know-how + educating the Business Club on social media - event planning & assistance during fashion shows - creating national publication "journal backstage", containing reports/interviews on current fashion designers (link… Show more PR internship for professional hair care products (L'Oréal Professionnel, Redken, Matrix, Kérastase) & responsible project Hairdressers against Aids (6months) Key job responsibilities: - International project Hairdressers against aids - social networking know-how + educating the Business Club on social media - event planning & assistance during fashion shows - creating national publication "journal backstage", containing reports/interviews on current fashion designers (link w/ professional hairstyle products) Show less PR internship for professional hair care products (L'Oréal Professionnel, Redken, Matrix, Kérastase) & responsible project Hairdressers against Aids (6months) Key job responsibilities: - International project Hairdressers against aids - social networking know-how + educating the Business Club on social media - event planning & assistance during fashion shows - creating national publication "journal backstage", containing reports/interviews on current fashion designers (link… Show more PR internship for professional hair care products (L'Oréal Professionnel, Redken, Matrix, Kérastase) & responsible project Hairdressers against Aids (6months) Key job responsibilities: - International project Hairdressers against aids - social networking know-how + educating the Business Club on social media - event planning & assistance during fashion shows - creating national publication "journal backstage", containing reports/interviews on current fashion designers (link w/ professional hairstyle products) Show less



DE HOVRE PR & EVENTS

• Antwerp Area, Belgium

• Freelance Internship

  • Dec 2010 - Mar 2011



EF Education First

• Switzerland
• Education Management
• 700 & Above Employee

• Student Ambassador

  • Feb 2009 - Feb 2010

  Key job responsibilities: -Experience in communication, promotion and sales -Effective communication with potential customers Key job responsibilities: -Experience in communication, promotion and sales -Effective communication with potential customers