Experience

Viamark Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Consultant

  • May 2010 - Present

  • Primary focus: Recruiting, networking, developing and managing new business in a full service advertising agency. Growing revenue for my clients and the agency. Duties: • Annual client budgeting • TV and radio placement with the market Arbitron/Neilson ratings systems (Tapscan and TV scan) • TV and radio production • Script writing for TV, radio, and internet production • Social Media development and management • Internet marketing • Direct mail • Print: billboard, newspaper, magazine placement and production • Printing of promotional items and in house collateral materials • Overseeing designers and production teams for each campaign • Clients included: Auto Dealers, Chiropractic/Medical, Telecommunication, Fitness, Education, Jewelry, Restaurants, and Retail/Boutique establishments. • I personally would select exclusive vendors for our clients that specialize in design, production, media buying, and internet advertising that was tailored for each individual client. This enabled me to outsource creative opportunities for greater results to the clients and increased revenue for the agency. • My clients were able to save money, grow market share by a minimum of 20% within their respective category. We were able to surpass their personal goals and quotas with new creative campaigns, schedule placement adjustments and complete hands on involvement from myself. I not only grew the business from the ground up, but maintained 100% client retention during this same period, which led to complete incremental revenue for the agency. Show less



Sunrise Broadcasting, LLC

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Senior Account Executive

  • Dec 2007 - May 2010

  Large radio station cluster, marketing to all demographics with a full spectrum of clientele. Duties included maintaining existing accounts while growing market share, increasing rates and cultivating new local direct and agency revenue. • Responsible for creating promotions to drive traffic and revenue for current and future clients. Obtain new business through networking, cold calling and word of mouth successful campaigns. I was personally very involved with all aspects of production including script writing, ad design and creative concept consultation for all of my clients. • During this period my account list increased at least 30% year over year; I was consistently a top performer in revenue and percentage of quota. Show less



Beasley Media Group

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Account Executive

  • Dec 2003 - Dec 2007

  • I worked solely for one radio station for the first year. After the first year of unprecedented success I would grow into sales for all 5 stations. Giving myself an opportunity to work with a very diverse demographic base and cross into multiple industries. • I was responsible for driving new local direct and agency revenue to the stations along with script writing and creating promotions. I was not given accounts to maintain, everything was created from scratch and as a result of my sales efforts. • I was very successful in increasing sales and share in the market. I was also responsible for creating promotions for extra visibility of our stations in the New Bern, Greenville, and Jacksonville, NC markets. My largest source of clientele came from word of mouth. Clients would typically request my services through advertising agencies because of my success in the market and work ethic/commitment to the clients that I displayed. • Each year in sales I increased revenue and market shares a minimum of 20%. • I was also involved in production of commercials and occasional on air appearances. Show less