Sarah Cohn

Vice President at New York & Company
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New York, US

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Experience

    • United States
    • Retail
    • 700 & Above Employee
    • Vice President
      • Nov 2020 - Present

      • Responsible for leading team of buyers in driving assortment and ecommerce strategies with goal of driving topline sales and maximizing margin • Developed and executed new brand buying, development and communication standards organization wide as a result of changes to the company brought on by COVID-19 • Partner directly with department leads in design, production, planning, marketing and site merchandising leads to ensure seamless end-to-end integration of product… Show more • Responsible for leading team of buyers in driving assortment and ecommerce strategies with goal of driving topline sales and maximizing margin • Developed and executed new brand buying, development and communication standards organization wide as a result of changes to the company brought on by COVID-19 • Partner directly with department leads in design, production, planning, marketing and site merchandising leads to ensure seamless end-to-end integration of product strategies • Analyze and create reporting to better understand customer data in order to strategize pricing, reorder strategies as well as further gain understanding of current and future customers

    • Divisional Merchandise Manager, Celebrity Collaborations, Dresses & Outerwear
      • Jul 2017 - Nov 2020

      • Responsible for leading team of buyers in driving merchandise strategies and incubating brands accounting for 40% of company volume with consistent track record of year over year growth • Built successful framework to drive departmental results through building core businesses, reinventing legacy businesses, testing and chasing new trends, as well as cross functional collaboration • Analyzes and utilizes data to make informed product and site experience decisions • Created roadmap… Show more • Responsible for leading team of buyers in driving merchandise strategies and incubating brands accounting for 40% of company volume with consistent track record of year over year growth • Built successful framework to drive departmental results through building core businesses, reinventing legacy businesses, testing and chasing new trends, as well as cross functional collaboration • Analyzes and utilizes data to make informed product and site experience decisions • Created roadmap and strategy for omni channel buying / merchandising; saw successful roll out of strategies and double digit growth in key online departments • Effectively communicates short and long term business strategies and results to CEO and executive team as well as talent and talent’s team

    • Manufacturing
    • 1 - 100 Employee
    • Buying Manager
      • Jun 2016 - Jul 2017

      • Lead team of buyers to execute seasonal buying plans and exceed revenue, order and company goals for high-growth categories • Developed merchandising strategies and detailed category plans to capture both short and long term growth opportunities • Conducted in-depth data analysis on vendor vs. class, revenue vs. profit, and other operations metrics to inform product and merchandising direction • Managed relationships with company’s most critical vendors by strategizing growth plans,… Show more • Lead team of buyers to execute seasonal buying plans and exceed revenue, order and company goals for high-growth categories • Developed merchandising strategies and detailed category plans to capture both short and long term growth opportunities • Conducted in-depth data analysis on vendor vs. class, revenue vs. profit, and other operations metrics to inform product and merchandising direction • Managed relationships with company’s most critical vendors by strategizing growth plans, leading negotiations, preparing for tradeshows and providing performance updates on a regular basis • Defined and communicated team goals and expectations; enable strong team results and performance while also ensuring team is engaged and motivated • Built and maintained strong partnerships with Buying Directors, GMs, and VPs and cross-functional partners Show less • Lead team of buyers to execute seasonal buying plans and exceed revenue, order and company goals for high-growth categories • Developed merchandising strategies and detailed category plans to capture both short and long term growth opportunities • Conducted in-depth data analysis on vendor vs. class, revenue vs. profit, and other operations metrics to inform product and merchandising direction • Managed relationships with company’s most critical vendors by strategizing growth plans,… Show more • Lead team of buyers to execute seasonal buying plans and exceed revenue, order and company goals for high-growth categories • Developed merchandising strategies and detailed category plans to capture both short and long term growth opportunities • Conducted in-depth data analysis on vendor vs. class, revenue vs. profit, and other operations metrics to inform product and merchandising direction • Managed relationships with company’s most critical vendors by strategizing growth plans, leading negotiations, preparing for tradeshows and providing performance updates on a regular basis • Defined and communicated team goals and expectations; enable strong team results and performance while also ensuring team is engaged and motivated • Built and maintained strong partnerships with Buying Directors, GMs, and VPs and cross-functional partners Show less

    • Senior Merchant, Dresses and Outerwear
      • Sep 2015 - Jul 2016

    • Merchant, Dresses and Outerwear
      • Jun 2013 - Sep 2015

    • Merchant, Knit Tops and Bodyshapers
      • Oct 2012 - Jun 2013

    • Associate Merchant, Dresses
      • Oct 2011 - Oct 2012

    • Assistant Merchant, Dresses
      • Oct 2010 - Oct 2011

    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Merchandising Freelancer
      • Jun 2010 - Sep 2010
    • United States
    • Higher Education
    • 700 & Above Employee
    • Student
      • Sep 2006 - May 2010
    • Intern, Retail Division
      • May 2009 - Aug 2009

      • Selected and styled product for DKNY website making the site more conducive to the customer. • Created product descriptions and eblast advertisements in order to push product on website • Assisted at photo shoots by styling product and creating looks to appeal to DKNY target customer. • Upgraded, created, and maintained spreadsheets that looked at store and company data. • Selected and styled product for DKNY website making the site more conducive to the customer. • Created product descriptions and eblast advertisements in order to push product on website • Assisted at photo shoots by styling product and creating looks to appeal to DKNY target customer. • Upgraded, created, and maintained spreadsheets that looked at store and company data.

    • United Kingdom
    • Retail Apparel and Fashion
    • Public Relations
      • Sep 2008 - May 2009
    • United States
    • Manufacturing
    • Intern, Marketing and Styling
      • May 2008 - Aug 2008

      • Created a marketing plan targeted to consumers aged 16-25 to promote bi-annual sale and charitable events. • Pioneered a Trunk Show at Syracuse University, first of its kind for this company. • Attended merchandising meetings to create strategy for product placement on sales floor with goal to increase sales volume and revenue. • Served as a stylist for assisting clients in wardrobing as to help them maintain an image that went with their figure and personality. • Created a marketing plan targeted to consumers aged 16-25 to promote bi-annual sale and charitable events. • Pioneered a Trunk Show at Syracuse University, first of its kind for this company. • Attended merchandising meetings to create strategy for product placement on sales floor with goal to increase sales volume and revenue. • Served as a stylist for assisting clients in wardrobing as to help them maintain an image that went with their figure and personality.

    • United Kingdom
    • 1 - 100 Employee
    • Sales Associate
      • May 2007 - Mar 2008

      Assisted in the launch of a new store in Glendale, Wisconsin. Continued as a sales associate working to wardrobe customers and creating visual displays to lure customers into the store. Assisted in the launch of a new store in Glendale, Wisconsin. Continued as a sales associate working to wardrobe customers and creating visual displays to lure customers into the store.

Education

  • Syracuse University - Martin J. Whitman School of Management
    Bachelor of Science, Retail Management, Marketing
    2006 - 2010
  • Choate Rosemary Hall
    Graduate
    2003 - 2006

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