Experience

Simpsons Beverages

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Co-ordinator

  • Jan 2019 - Present

  Responsible for the management and execution of all company marketing activity to generate inbound leads. Management of the Hubspot CRM system, supporting inbound lead generation, email marketing, social media management and pipeline management. SEO and Google Ads management, both in house and in conjunction with an external agency. Development and implementation of a content marketing plan. Publishing regular, relevant, and engaging content, created both in house and in conjunction with a free-lance copywriter. Social media management across multiple channels. Leveraging LinkedIn, Sales Navigator and Sales Robot for lead generation. Email marketing lead generation campaigns and newsletters. Extracting key analytical data to measure performance against K.P.I.s, reporting monthly to the Board of Directors. Development and implementation of the company brand guidelines, ensuring consistent branding across all channels. Achieving regular trade press coverage, using both advertising and editorial coverage. Design and print of promotional point of sale material.



METHODIST ACTION (NORTH WEST) LIMITED

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing and Fundraising Coordinator

  • Jan 2017 - Jan 2019

  Responsible for all marketing and fundraising activities across the organisation (excl. grant/trust applications), achieving a 100% increase in fundraising revenue after just 18 months in post. Devising and managing a diverse fundraising and communications plan. Building support across multiple key target segments. Ensuring a consistent message and branding across all communication channels. Employing a variety of marketing tools to move people down the marketing funnel, increasing donations and support. Writing and designing eye-catching promotional material, including literature and flyers. Managing external design and print agencies as required. Updating and writing content for website and digital marketing channels. Managing the charity Facebook and Twitter accounts. Arranging targeted Facebook advertising and publishing content with social currency to multiple pages to evoke an emotional response in local people encouraging sharing, achieving excellent levels of organic reach. Working with website designer to devise and launch a new industry standard website. Design and maintenance of the supporter and donor database, enabling targeted email marketing. Working with UCLan film students to produce Social Action films highlighting the issue of homelessness. Writing and issuing regular press releases, achieving regular coverage across local press, blogs, Facebook pages, television and radio. Identifying and capitalising on appropriate networking events and opportunities, building relationships with key local influencers including journalists, radio and television companies and politicians to boost the profile of the charity. Volunteer management. Monitoring competitor activity.



North West Cambridgeshire Conservative Association

• Election Agent/Organising Secretary

  • Jul 2013 - Mar 2016

  Acted as election agent to all Conservative candidates, at both local government and parliamentary levels. Liaising with external design and print agencies; maintaining consistent Party branding throughout all promotional activity; managing budgets and election expenses; copywriting; proof-reading; campaign strategy planning; monitoring opposition messages and campaign activity both on and offline; identifying key voter issues through surveys; ensuring compliance with electoral law. Worked with key influencers across the Association in order to achieve election success. Devised and instigated the implementation of the organisation-wide strategic plan. Maintained the member and supporter database and improved member involvement through regular email communication. Office Manager and Secretary to the Association Officers and Executive Council.



Cambridge City Conservative Association

• Constituency Development Officer

  • Aug 2013 - Jun 2015

  Acted as election agent to all local government Conservative candidates. Liaising with external design and print agencies; maintaining consistent Party branding throughout all promotional activity; managing budgets and election expenses; copywriting; proof-reading; campaign strategy planning; monitoring opposition messages and campaign activity both on and offline; identifying key voter issues through surveys; ensuring compliance with electoral law. Created and maintained a database of members and supporters, promoting increased volunteer involvement through regular emails. Worked to build a constituency-wide delivery network. Identified new initiatives in order to increase the presence of the Conservative Party in Cambridge. Formulated and implemented an Association Strategic Plan with measurable aims and objectives. Instigated large-scale, constituency-wide fundraising initiatives with high profile politicians.



Huntingdon Conservative Association

• Constituency Organiser

  • Jan 2011 - Jun 2013

  Acted as election agent to all local government Conservative candidates. Liaising with external design and print agencies; maintaining consistent Party branding throughout all promotional activity; managing budgets and election expenses; copywriting; proof-reading; campaign strategy planning; monitoring opposition messages and campaign activity both on and offline; identifying key voter issues through surveys; ensuring compliance with electoral law. Coordinated large-scale fundraising activities including afternoon teas, formal dinners and business breakfasts. Efficiently managed the constituency office and acted as secretary to the Association's management team. Managed a large team of volunteers delivering training sessions and supervising administrative tasks. Maintained and updated the database of all constituency electors including previous donors and all party members. Managed strategies to ensure acquisition and retention of membership including targeting known supporters, renewal reminders, surveys of current and lapsed members and regular distribution of association newsletters. Produced and implemented the strategic plan and assisted in generating the annual budget.



Fylde Conservative Association

• Constituency Organiser

  • Sep 2009 - Dec 2010

  Acted as election agent, co-ordinating election campaigns. Preparing and printing campaign and fundraising literature Managed events and coordinated fundraising activities Performed administrative duties including database management and collection of subscriptions and other funds Maintained communication with members, other Conservative bodies and the public Managed diaries and arranged meetings and acted as secretary to the executive council and management team Managed teams of volunteers



Hero Drinks Ltd

• Junior Product Manager

  • Sep 1996 - Jan 1998

  Marketed and developed sales of alcoholic carbonate products Coordinated goods selection and production in addition to determining product costs Conducted market analysis, investigated competitors and researched product positioning Liaised and collaborated with design agencies to develop branding and re-branding ideas Delivered presentations on product sales and marketing plans for new and existing products to company directors and sales teams Organised both consumer and trade promotional activity including PR campaigns, trade press advertising, industry shows and exhibitions Monitored and managed the marketing budget



3M

• Germany
• Chemical Manufacturing
• 1 - 100 Employee

• Marketing Assistant

  • Jul 1994 - Jul 1995

  Co-ordinated literature production for the UK and European divisions Provided sales team support, arranging product photo shoots, conducting data analysis and coordinating trade shows Managed the design and production of a range of promotional items Conducted market research and analysis Co-ordinated literature production for the UK and European divisions Provided sales team support, arranging product photo shoots, conducting data analysis and coordinating trade shows Managed the design and production of a range of promotional items Conducted market research and analysis