Experience

The Property Marketing Strategists

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Co-Founder

  • Feb 2021 - Present

  Deenie Lee and Sarah Canning are property marketing specialists with a passion for results.With a combined experience of over 30 years encompassing PBSA, BTR, Proptech, estate agency, residential development and university accommodation partnerships, they know property and understand how to build a brand and business that engages with its audience.From SMEs, large corporate structures, start-ups, investors and universities, Deenie and Sarah bring a breadth of knowledge accumulated over decades of working within property-led organisations. The Property Marketing Strategists focus on creating excellence in the property industry by elevating marketing into the strategic discipline it should be.Consultancy Service https://propertymarketingstrategists.co.uk/what-we-doThe Property Marketing Lounge - industry webinar series https://propertymarketingstrategists.co.uk/the-loungeTrain with The Property Marketing Strategists - property marketing training https://propertymarketingstrategists.co.uk/trainingThe Youth Forum - let us ask your customers the questions that matter https://propertymarketingstrategists.co.uk/the-youth-forumSponsorship opportunities https://propertymarketingstrategists.co.uk/sponsorship-opportunities



Luxtrum Sales & Marketing

• Founder and Director

  • Jun 2020 - Present

  Highly experienced and creative marketing specialist with 18 years experience in the property industry. Available for interim Marketing Director positions, training, project work, content creation, strategy solutions, B2C marketing, workshops, social media management, research and product innovation. Highly experienced and creative marketing specialist with 18 years experience in the property industry. Available for interim Marketing Director positions, training, project work, content creation, strategy solutions, B2C marketing, workshops, social media management, research and product innovation.



Student Roost

• United Kingdom
• Real Estate
• 100 - 200 Employee

• Marketing Director

  • Dec 2018 - Jun 2020

  I was the Marketing Director of Student Roost – an owner/operator of student accommodation with 18,904 operational beds and a further 542 under development across the UK. I was part of the Executive Committee, reporting to the Operations Director. Responsible for on and offline sales, marketing strategy, marketing training, managed third party relationships, budget and new launches. I was the Marketing Director of Student Roost – an owner/operator of student accommodation with 18,904 operational beds and a further 542 under development across the UK. I was part of the Executive Committee, reporting to the Operations Director. Responsible for on and offline sales, marketing strategy, marketing training, managed third party relationships, budget and new launches.



Luxtrum Sales and Marketing Consultancy

• Director

  • Sep 2018 - Dec 2018

  After working in sales and marketing within different sectors, I set up a consultancy business enabling me to share my knowledge and experience with different customer-facing businesses.From working on projects, to delivering sales and marketing training or becoming an interim sales and marketing director, I provided a creative and innovative approach. After working in sales and marketing within different sectors, I set up a consultancy business enabling me to share my knowledge and experience with different customer-facing businesses.From working on projects, to delivering sales and marketing training or becoming an interim sales and marketing director, I provided a creative and innovative approach.



GSA - Global Student Accommodation

• United Kingdom
• Investment Management
• 1 - 100 Employee

• Sales and Marketing Director

  • Oct 2013 - Aug 2018

  I was responsible for the Uninest Student Residences and The Student Housing Company brands across EMEA - UK, Ireland, Spain, Germany and Dubai as well as provide global support for the APAC markets.The sales and marketing strategy was lead by me in all areas of the business from sales training to relationship management with potential business partners as well as online and offline marketing.I managed a team of marketeers as well as initiated and lead the sales strategy at the residences.



rightmove.co.uk

• United Kingdom

• Head of Student Lettings

  • Jun 2010 - Jul 2013

  I approached Rightmove to launch a new student accommodation website to cater for a gap in the market. I then headed this up from conception through development, sales, marketing, account management and customer services.I utilised my experience and knowledge of the student accommodation industry to successfully manage the process and website over a period of three years.Marketing: I managed a live database of 30,000 students and utilised this through email campaigns, newsletters and partner promotionsCreated bespoke online products and packages for the customerLiaised with external agencies to deliver marketing campaigns to students to increase brand awarenessOrganised market research, user sessions and marketing events for studentsDeveloped marketing products to establish brand awareness to studentsSales:Initiated relationships with letting agents and private halls customers who would benefit from the student audienceMaintained those relationships over a period of time to encourage additional spendResponded to customer feedback to create productsBuilt a prospect list of potential customers and used this to initiate business relationshipsConducted sales meetings and reviews both in person UK-wide and over the phone



iQ Student Accommodation

• Real Estate
• 200 - 300 Employee

• Marketing Manager

  • Jan 2009 - Jun 2010

  Established myself within a new role, creating sales processes and building marketing campaigns to launch iQ into the student market.I had the overall responsibility for the on and offline company marketing strategy with the target of letting student rooms across nine cities in the UK. I managed the on-site sales team by motivating and supporting them to hit targets, most notably writing a bespoke marketing training course for delivery to all site staff.I worked with external creative, PR and signage agencies to ensure the brand guidelines were adhered to and the reputation upheld.I worked closely with the internal operations and technical teams to assist in creating an appropriate product for the end user.I initiated a social marketing strategy to be relevant to the student audience.



St James Group (part of the Berkeley Group)

• Marketing Manager

  • Apr 2007 - Jan 2009

  I was responsible for the marketing activities for the Thames Valley region both for corporate and site based material.I worked with external creative, PR, signage, marketing and interior design agencies to establish appropriate material inline with the corporate guidelines and the target market.I oversaw show home and marketing suite launches incorporating the design, build, interior fit-out and public launch. As part of this, I initiated a successful cross-partnership with a national interior brand.The onsite sales team used me for ongoing support and development with regard to offers on properties and incentives. I was able to assist the team in seeing potential for increased offers and additional spend.I worked closely with the internal team in researching for land appraisals, commercial innovations, and technical issues.



Taylor Wimpey

• United Kingdom
• Real Estate

• Marketing Manager

  • May 2005 - Apr 2007

  I was incredibly privelidged to work for George Wimpey in an innovative and cutting-edge region developing luxury city-centre apartments across the UK.I worked within a sales and marketing team to create bespoke high-end marketing campaigns to establish the George Wimpey City brand to the target market.I worked with creative, PR, signage and interior design agencies in developing on and offline high profile marketing campaigns.I initiated and oversaw show home and marketing suite launches from initial fit-out to public launch.I conducted onsite sales meetings to review sales activity and support the sales team.